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Digital marketing analysts Job Description

Digital marketing analyst job description

Digital marketing analysts create and manage search marketing campaigns using pay-per-click and other online advertising tools. People in this profession primarily work in an office setting. Digital marketing analysts typically work full-time for businesses that frequently advertise online, but these specialists may also work for themselves as private consultants. This job requires little to no travel because digital marketing analysts do the majority of their work online.
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Digital Marketing Analyst Job Brief

The role of a Digital Marketing Analyst is to evaluate the company's digital marketing efficiency and recommend actionable initiatives to boost digital marketing performance and achieve maximum returns. They should have a data-driven mindset and be proficient at interpreting data and translating it into actionable insights. They oversee campaign workflows across internal marketing and third-party vendors, as well as organize teams and analytics. They would constantly assess new systems and tools to standardize and automate workflows.

Digital Marketing Analyst Responsibilities

  • Undertake competitor research and review market trends to develop digital marketing strategies to meet specific business goals.
  • Create a tracking mechanism (for example, event and conversion tracking) for the website and other digital assets such as mobile apps.
  • Monitoring and reviewing current campaigns, analyzing metrics, and identifying possibilities to enhance performance
  • Work closely with internal teams to sustain client relationships by organizing regular check-ins to review reports and provide business insight.
  • Create, analyze, and interpret requested reports using tools such as CRM, Google Analytics, and social media management platforms.
  • Develop critical relationships with clients, leaders, and relevant parties, and also possess strong communication skills and understanding to deliver technical information to non-technical audiences.
  • Create dashboards, performance reports for campaigns and websites, and data visualizations for presentations.

Digital Marketing Analyst Requirements

  • 5 years or more of related experience.
  • Knowledge of Microsoft Office Suite, Google Analytics, Adobe Analytics, and social media metrics software.
  • Bachelor's degree in marketing, digital marketing, eCommerce, or a related field.
  • Knowledge of analytical troubleshooting and problem-solving abilities
  • Possess strong critical reasoning skills and the ability to apply them to data analysis.
  • Knowledge of multi-channel, customer-centric marketing techniques is required.
  • Capable of working in a collaborative team environment.

Why hire a Digital marketing analyst using Cutshort?

So, why Cutshort? Why not some other networking or job listing platform?

With such platforms, you first have to "hunt down" multiple candidates by spending weeks (or maybe even months) of your time only to be turned down by them later. Or worse, get bad profile recommendations for the role.

At Cutshort, you get:


Top tech talent

Talent with product development experience. Not found on conventional job portals.


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Best joining ratio

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