Digital Marketing Analyst Job Brief
The role of a Digital Marketing Analyst is to evaluate the company's digital marketing efficiency and recommend actionable initiatives to boost digital marketing performance and achieve maximum returns. They should have a data-driven mindset and be proficient at interpreting data and translating it into actionable insights. They oversee campaign workflows across internal marketing and third-party vendors, as well as organize teams and analytics. They would constantly assess new systems and tools to standardize and automate workflows.
Digital Marketing Analyst Responsibilities
- Undertake competitor research and review market trends to develop digital marketing strategies to meet specific business goals.
- Create a tracking mechanism (for example, event and conversion tracking) for the website and other digital assets such as mobile apps.
- Monitoring and reviewing current campaigns, analyzing metrics, and identifying possibilities to enhance performance
- Work closely with internal teams to sustain client relationships by organizing regular check-ins to review reports and provide business insight.
- Create, analyze, and interpret requested reports using tools such as CRM, Google Analytics, and social media management platforms.
- Develop critical relationships with clients, leaders, and relevant parties, and also possess strong communication skills and understanding to deliver technical information to non-technical audiences.
- Create dashboards, performance reports for campaigns and websites, and data visualizations for presentations.
Digital Marketing Analyst Requirements
- 5 years or more of related experience.
- Knowledge of Microsoft Office Suite, Google Analytics, Adobe Analytics, and social media metrics software.
- Bachelor's degree in marketing, digital marketing, eCommerce, or a related field.
- Knowledge of analytical troubleshooting and problem-solving abilities
- Possess strong critical reasoning skills and the ability to apply them to data analysis.
- Knowledge of multi-channel, customer-centric marketing techniques is required.
- Capable of working in a collaborative team environment.
