Social Media Executive job description

Social Media Executive Job Brief

We are looking for an experienced Social Media Executive to plan and manage our company's social media campaigns and help us build our brand. You should be a creative individual who can produce witty and engaging content for our social media pages.

Besides, you should be well-versed in social media ad creation and management to ensure the success of our campaigns. To excel in this role, you should be updated with the latest trends and design a strategy to take advantage of the same.

If you consider yourself a social media ninja and have a demonstrable portfolio of your work, we would like to meet you.

Social Media Executive Responsibilities

• Manage our company's social media accounts.

• Research and plan content strategy for social media campaigns by considering the latest trends.

• Develop and publish engaging posts that engage audiences and promote our brand.

• Collaborate with the design team to get the images and videos designed on time.

• Schedule social media posts using online schedulers.

• Build a community by engaging the audience with meaningful conversations and responding to their comments.

• Connect with industry influencers for brand promotions.

• Monitor brand mentions and promote user-generated content to connect with the audience personally.

• Analyze social media analytics to measure the performance of the campaigns.

• Stay updated about the latest features and other offerings of social media platforms.

Social Media Executive Requirements

• 3 years of experience as a Social Media Executive or a similar role.

• Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.

• Portfolio of social media campaigns handled in the past.

• Having outstanding copywriting skills would be an added benefit.

• Good understanding of social media ads.

• Sound knowledge of influencer marketing.

• Familiarity with social media post schedulers like Hootsuite, Buffer, Publer, or similar tools.

• Bachelor's/Master's degree in marketing, media, or related field.

• Good written and verbal communication skills.

• Basic customer service skills.

• Good time management skills.