SEO Analyst Job Brief
The job description of an SEO analyst includes assisting an organization or its clients in increasing their visibility in organic search results and social media channels. SEO analysts must also conduct competitive analysis and identify gaps in the organization's content or areas for improvement in their web design. The SEO analyst is responsible for various tasks, the most important of which is managing social media campaigns for an organization and/or its clients. They are also in charge of developing creative content to support digital marketing efforts and improve site performance.
SEO Analyst Responsibilities
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Collect data from multiple platforms, such as Google Analytics, Adobe Analytics, Webtrends, Google Search Console, Bing Webmaster Tools, and BrightEdge.
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Undertake a competitive analysis and identify gaps in our content.
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Investigate keyword suggestions using a variety of factors and tools such as Keywords Planner and Moz.
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Keep track of important SEO metrics such as organic traffic, conversion rates, and time spent on the page.
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Managing project development and results while maintaining team communication.
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Recommend content revisions to improve SEO and website visibility; changes may include incorporating new keywords and improving link strategies.
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Assists in developing, defining, and implementing unified SEO strategies and campaigns to drive long-term, sustainable site traffic.
SEO Analyst Requirements
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A thorough understanding of website optimization techniques, ranking algorithms, and major search engine spiders.
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Working knowledge of popular keyword tools (Google, SEMRush, etc.)
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Working knowledge of digital content management systems.
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Analytical, organizational, project management, and time management abilities that are second to none.
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Experience with CMS and creating/managing content in CMS environments.
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Expertise in Microsoft Office Suite or related software.
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Basic knowledge of HTML, JavaScript, and CSS.
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Ability to articulate ideas and points clearly and effectively.
