Digital Marketing Executive Job Brief
We are looking for an enthusiastic digital marketing executive to join our marketing team. We need a dedicated candidate with experience in online marketing efforts. The ideal candidate will know the best strategies to find success on the complicated online channels.
The selected candidate should be passionate about everything related to technology and marketing. They must know different digital marketing trends and practices. We need an expert to help us increase our revenue through online marketing channels.
Digital Marketing Executive Responsibilities
- Formulate different strategies to create a long-term digital connection with customers.
- Increase the company awareness and generating brand loyalty.
- Plan and monitor the organization's presence on social media platforms like Twitter, Instagram, and Facebook.
- Develop a schedule for posting on social media.
- Identify social media trends.
- Launch optimized and effective advertorials through Facebook, Google Adwords, and more.
- Stay updated about the best SEO practices.
- Research for keywords and incorporating them seamlessly into the content.
- Prepare online monthly or weekly newsletters.
- Draft promotional emails.
- Create a list of the target audience for email marketing.
- Personalize emails to charm customers in different market segments.
- Organize the distribution of email content via various channels.
- Provide creative and innovative ideas for email marketing.
- Update website with relevant content.
- Work together with designers to improve user experience.
- Establish metrics for evaluating the performance of digital marketing campaigns.
- Use different web analytics tools like WebTrends and Google Analytics to measure the performance of digital marketing efforts.
- Obtain insights on online marketing trends.
- Update digital marketing strategies as per the latest trends.
- Develop and maintain partnerships with different media vendors and agencies.
Digital Marketing Executive Requirements
- Bachelor's or master's degree in marketing, advertising, or a similar role.
- Special certification in digital marketing.
- Experience as a digital marketing executive or a similar role.
- Familiarity with different digital marketing practices and concepts.
- Knowledge about SEO trends and practices.
- Familiarity with B2C social media, email campaigns, and social media.
- Knowledge about ad serving and web analytics tools.
- Creativity, analytical and critical thinking skills.
- Exceptional communication and interpersonal skills.
