Brand Associate Job Brief
Our company is looking for a brand associate to improve our reputation in front of customers. Any candidate capable of working in a fast-paced and dynamic environment will be suitable for our company. We expect the candidate to offer administration support and coordination for different activities.
We are looking for a candidate with excellent management and leadership skills. The brand associate should possess communication and problem-solving skills. They should also be able to think strategically and analytically.
We want a candidate who can deliver around 40 hours of work during a week. They should be ready to work overtime on occasion. Moreover, the candidate should be comfortable with working on a strict timeline and attend multiple industry events.
Brand Associate Responsibilities
- Performing research to identify market trends.
- Understanding the preferences of customers.
- Developing marketing plans to increase brand awareness.
- Ensuring a brand's presence on online and offline platforms.
- Reviewing product packaging and positioning procedures.
- Developing advertising campaigns for the latest products and services.
- Working closely with the brand manager.
- Ensuring consistency in the product lining strategy.
- Choosing appropriate distribution channels for media campaigns.
- Updating product pricing to align the company's long-term strategies.
- Organizing and participating in promotional activities to uphold a positive brand image.
- Administering different survey tools.
- Collecting data about brand equity performance.
- Coordinating customer loyalty plans.
- Performing activities to communicate the business value proposition to customers.
- Recording customer information according to a target profile.
- Implementing various product and brand promotion plans.
- Performing checks about brand consistency.
- Providing inputs from the customer experience map to the design and development teams.
- Executing customer acquisition plans.
Brand Associate Requirements
- A bachelor's or master's degree in marketing, advertising, communication, business administration, management, or a similar field.
- Work experience as a brand associate, marketing associate, or a similar role.
- Knowledge about product packaging, positioning, and pricing.
- Knowledge about media marketing campaigns.
- Experience with different distribution channels.
- Ability to perform market analysis and interpret charts, spreadsheets, etc.
