Brand Associate job description

Brand Associate Job Brief

Our company is looking for a brand associate to improve our reputation in front of customers. Any candidate capable of working in a fast-paced and dynamic environment will be suitable for our company. We expect the candidate to offer administration support and coordination for different activities.

We are looking for a candidate with excellent management and leadership skills. The brand associate should possess communication and problem-solving skills. They should also be able to think strategically and analytically.

We want a candidate who can deliver around 40 hours of work during a week. They should be ready to work overtime on occasion. Moreover, the candidate should be comfortable with working on a strict timeline and attend multiple industry events.

Brand Associate Responsibilities

• Performing research to identify market trends.
• Understanding the preferences of customers.
• Developing marketing plans to increase brand awareness.
• Ensuring a brand's presence on online and offline platforms.
• Reviewing product packaging and positioning procedures.
• Developing advertising campaigns for the latest products and services.
• Working closely with the brand manager.
• Ensuring consistency in the product lining strategy.
• Choosing appropriate distribution channels for media campaigns.
• Updating product pricing to align the company's long-term strategies.
• Organizing and participating in promotional activities to uphold a positive brand image.
• Administering different survey tools.
• Collecting data about brand equity performance.
• Coordinating customer loyalty plans.
• Performing activities to communicate the business value proposition to customers.
• Recording customer information according to a target profile.
• Implementing various product and brand promotion plans.
• Performing checks about brand consistency.
• Providing inputs from the customer experience map to the design and development teams.
• Executing customer acquisition plans.

Brand Associate Requirements

• A bachelor's or master's degree in marketing, advertising, communication, business administration, management, or a similar field.
• Work experience as a brand associate, marketing associate, or a similar role.
• Knowledge about product packaging, positioning, and pricing.
• Knowledge about media marketing campaigns.
• Experience with different distribution channels.
• Ability to perform market analysis and interpret charts, spreadsheets, etc.