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Brand Associate Job Description

Brand Associate job description

A brand associate is responsible for maintaining a brand's reputation. They deal with every activity related to brand promotion. They often have to build market strategies for a brand. They will have to participate in different advertising campaigns to build a positive image for the brand. Brand associates have to work closely with the creative teams of a company. They must make a long-term strategy for the brand to sustain itself in the competitive industry. Brand associates are also accountable for a company's profits and market share. They take care of a brand's budget and focus on different cost-reduction projects. The professionals help drive brand equity through better customer experience and improved customer loyalty.
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Brand Associate Job Brief

Our company is looking for a brand associate to improve our reputation in front of customers. Any candidate capable of working in a fast-paced and dynamic environment will be suitable for our company. We expect the candidate to offer administration support and coordination for different activities.

We are looking for a candidate with excellent management and leadership skills. The brand associate should possess communication and problem-solving skills. They should also be able to think strategically and analytically.

We want a candidate who can deliver around 40 hours of work during a week. They should be ready to work overtime on occasion. Moreover, the candidate should be comfortable with working on a strict timeline and attend multiple industry events.

Brand Associate Responsibilities

  • Performing research to identify market trends.
  • Understanding the preferences of customers.
  • Developing marketing plans to increase brand awareness.
  • Ensuring a brand's presence on online and offline platforms.
  • Reviewing product packaging and positioning procedures.
  • Developing advertising campaigns for the latest products and services.
  • Working closely with the brand manager.
  • Ensuring consistency in the product lining strategy.
  • Choosing appropriate distribution channels for media campaigns.
  • Updating product pricing to align the company's long-term strategies.
  • Organizing and participating in promotional activities to uphold a positive brand image.
  • Administering different survey tools.
  • Collecting data about brand equity performance.
  • Coordinating customer loyalty plans.
  • Performing activities to communicate the business value proposition to customers.
  • Recording customer information according to a target profile.
  • Implementing various product and brand promotion plans.
  • Performing checks about brand consistency.
  • Providing inputs from the customer experience map to the design and development teams.
  • Executing customer acquisition plans.

Brand Associate Requirements

  • A bachelor's or master's degree in marketing, advertising, communication, business administration, management, or a similar field.
  • Work experience as a brand associate, marketing associate, or a similar role.
  • Knowledge about product packaging, positioning, and pricing.
  • Knowledge about media marketing campaigns.
  • Experience with different distribution channels.
  • Ability to perform market analysis and interpret charts, spreadsheets, etc.

Why hire a Brand Associate using Cutshort?

So, why Cutshort? Why not some other networking or job listing platform?

With such platforms, you first have to "hunt down" multiple candidates by spending weeks (or maybe even months) of your time only to be turned down by them later. Or worse, get bad profile recommendations for the role.

At Cutshort, you get:


Top tech talent

Talent with product development experience. Not found on conventional job portals.


Identify most relevant

Pick best fits using Skill Validator, AI Quality Grader & Screener features.


Best joining ratio

Tools to attract and identify the right candidates to improve joining ratio significantly.

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