SEO

at BizWeb360

Posted by Harkaran Labana

SEO and Earned Media Executive InstaReM is an international money transfer firm with offices in AU, SG, MY, EU, IN and HK. Shortly starting operations in CA and US, etc. Instarem services the needs of expats in these countries for transferring monies back to their respective countries. Instarem also serves both small and large businesses for their money remittance/payment needs Job Profile: We are looking for bright and motivated graduates who are keen to kick-start their careers in the digital marketing world. • Work closely with the SEO and PR team to execute designed strategies • Research and contact websites that can provide publishing and back-link opportunities. • Curate a strong media list and sell-in writings, research pieces, press releases etc. • Build relations with bloggers, media houses and publishers alike. • Attend and contribute to various brainstorming and training sessions and come up with brilliant innovative ideas. • Continually research and monitor for coverage opportunities. • Work closely with the SEO team to steer off page strategies. • Gain exposure to technical parts of SEO and help develop your understanding of Search Engines. Requirements: Strong written and spoken English language skill. You need to have a creative flair, but most importantly, second to none spelling and grammar skills. Bachelors Degree with a major in Digital/Communications/PR/Marketing or Similar. Highly motivated and used to working diligently alone as well as in a team environment. Logic, creativity and imagination. A high level understanding of MS Office tools. Excellent communication, research and interpersonal skills. Excellent time management and time estimation skill. Accuracy and attention to detail.

Google Adwords & Analytics Technical Expertise- • Thorough understanding of SEM- Google Adwords, Google Analytics and expert in managing paid search campaigns • Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features • Excellent understanding of Google Analytics and deriving to action items from data points Desired Candidate Profile • Expert knowledge in Search Engine Marketing - Paid Search • Good understanding of display advertising & Social Media Marketing (SMM) • Excellent understanding of Google Analytics • Minimum of 3 years experience implementing and supporting search engine marketing (SEM) activities • Google Adwords & Analytics Certified - PREFERRED • Great communication, presentation skills and client servicing skills • Experience in dealing with digital media publishers • Excellent time management and organizational skills • Pro active and a self starter • Strategic thinker with hand on experience • Should have digital marketing background/experience

RoofandFloor helps home buyers realize their dream by delivering Content, Community and Commerce on a single platform. We combine technology and human touch to deliver an end-to-end service from discovery to possession and beyond for buyers of new properties. Our market leading innovations that include TruePriceTM and TrueLegal ensure that buyers have the most transparent information when it comes to home buying. RoofandFloor is a startup supported by the prestigious Hindu newspaper Group and is cofounded by a group of IIT- IIM-McKinsey-InMobi alumni.