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Google Adwords & Analytics Technical Expertise- • Thorough understanding of SEM- Google Adwords, Google Analytics and expert in managing paid search campaigns • Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features • Excellent understanding of Google Analytics and deriving to action items from data points Desired Candidate Profile • Expert knowledge in Search Engine Marketing - Paid Search • Good understanding of display advertising & Social Media Marketing (SMM) • Excellent understanding of Google Analytics • Minimum of 3 years experience implementing and supporting search engine marketing (SEM) activities • Google Adwords & Analytics Certified - PREFERRED • Great communication, presentation skills and client servicing skills • Experience in dealing with digital media publishers • Excellent time management and organizational skills • Pro active and a self starter • Strategic thinker with hand on experience • Should have digital marketing background/experience
Developing and executing online marketing plans in order to ensure high growth ROI in marketing costs Ensuring there is a steady growth and usage of landing pages as well as other online tools to boost conversions. Develop deep keyword research, manage Google AdWords and PPC Campaigns Drive traffic to our website via online marketing campaigns, SEM, and other online tactics Test and optimize campaigns and ad creative to drive efficiency Optimize copy and landing pages for search engine marketing Collaborate and work closely with web development team as well as other teams to enhance, optimize and lead within the marketing team the online experience Effectively manage paid media budget and make budget recommendations as needed Develop easy-to-use, clear, concise, comprehensible content Monitor competition, pricing and client feedback and make necessary changes to our marketing campaigns / websites Soliciting customer feedback and optimizing campaigns accordingly Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Develop and implement link building strategy Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
RoofandFloor helps home buyers realize their dream by delivering Content, Community and Commerce on a single platform. We combine technology and human touch to deliver an end-to-end service from discovery to possession and beyond for buyers of new properties. Our market leading innovations that include TruePriceTM and TrueLegal ensure that buyers have the most transparent information when it comes to home buying. RoofandFloor is a startup supported by the prestigious Hindu newspaper Group and is cofounded by a group of IIT- IIM-McKinsey-InMobi alumni.