Listen in as we introduce you to the immersive world of Indian audio stories and internet radio. From food to technology, travel to science & love to ideas
Responsibility * Strategize user & partner acquisition marketing plan, product branding roadmap * Co-responsible for overall marketing KPIs and targets (DAU, MAU, User Acquisition, retention) * Approach and make partnership with existing Hindi/Bengali/Telugu/Marathi/Tamil video content publishers in Youtube/Facebook/Instagram and etc * Explore and make partnership with new publishers, define and contract the cooperation * Embedded with affiliate marketing networks, negotiation and management of online media campaigns of Mobile Advertising(CPI, CPR, CPV, CPS,CPC,CPM) * Track and analyze data to identify problems/trends and finding scalable solutions/opportunities * Coordinating with product, operation teams for language-specific operations Skills * Minimum 3 year experience in digital marketing, preferably in FMCG, Media or eCommerce * Having an engineering degree will be an added advantage * Exceptional leader with strong track record of fostering high-performance teams * Ability to communicate powerfully and proficiently. Excellent presentation skills & proficient at Excel / GA / Comscore data * Team player who can influence other departments and regions where there are mutual dependencies
Social Media Marketer Overall Job Purpose: The Social Media Marketer is responsible for coordinating and executing the company’s social media strategy, working on key social media channels including Facebook, Twitter, and LinkedIn. This role will be instrumental in increasing our social media presence and gaining visibility for our brand among clients & candidates as well as generate relevant leads. Reports to: Varun Umesh, CEO & Founder Key Duties: 1. Social Media Community Management a. Streamline company social media accounts (e.g. Facebook, Twitter, LinkedIn, and Instagram), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities. b. Increase the number of followers we have on Twitter by following and engaging with potential clients and candidates. c. Monitoring and replying to Tweets from candidates and clients – as and when required d. Posting Tweets on a daily basis (both job- and industry-related), and plan forward-looking Tweets over weekends and holidays e. Posting updates on the Company LinkedIn account f. Use LinkedIn polls and surveys to build our social media footprint and reputation. g. Liaising with staff internally to ensure that their company profiles are accurate and up-to-date. h. Posting updates on the Company Facebook account i. Build Facebook ‘likes’ by approaching potential clients and candidates through other social media channels and email marketing campaigns. 2. Coordinating and Distributing Content a. Scheduling and coordinating a monthly brainstorming meeting with Founder and key members of staff to establish content ideas for the month ahead, and to plan for a monthly social media calendar. b. Maintain a monthly social media calendar. 3. SEO a. Research free online directories to generate inbound links for SEO. – at least b. Using Google, search for keywords and look at our competitors’ brands for forums and directories that we can sign up to generate inbound links for our company. 4. Key Skills Required for the Role: a. Excellent English; b. Proven written communication skills, and a passion for writing both short- and long copy. c. Excellent verbal communications skills. d. An interest in marketing, communications, social media or reputation management; e. Familiarity with key social media tools (e.g. Twitter and Facebook) and with Microsoft Office products (e.g. Word, PowerPoint, Excel); f. An ability to consistently demonstrate our values of insight, hard work, and effectiveness in your personal approach to work; g. Excellent attention to detail and a high motivation to learn; h. A proactive, service-focused attitude towards clients and candidates and the teams you support internally; i. An ability to prioritize work and complete tasks with quick turnaround times and minimal fuss; and j. The ability to work collaboratively with a team.
Role Developing marketing plan defining objectives and strategies for both B2B as well B2C business Launching various promotional campaigns and new product features through events, customer programs, digital media, etc. Monitor lead generation through digital marketing campaigns Strong content generation for social media campaigns Market research, competition analytics and consumer insights for sales team Maintain good Public Relations: Be the face of company for external parties such as media, stakeholders and potential clients and build strategic partnerships Co-ordinate with remote teams and keep updated about company's market growth Keep a close eye on the marketing progress, with regular report generation Control annual marketing budget and P&L management Requirements Proven experience as Marketing Director Experience of 10 Years Proven leadership and organizing skills Analytical and creative thinking Exquisite communication and interpersonal skills Up to speed with current and online marketing techniques and best practices Good knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords Strong Bonus: · Experience working with major FMCG brands like Coca Cola, Pepsi, Nestle etc.
Rang De is a pioneering social initiative which provides cost-effective credit to low income households in India. • Brand Management o Understand and own the branding elements and drive proper usage o Manage consistency of the brand across touchpoints • Brand Partnerships o Identify and ideate on relevant partnerships for the brand o Create and execute co-branding campaigns o Build strategic relationships and partner with key industry players, agencies and vendors • BTL Marketing o Assist in planning of all below the line activities for the brand o Lead execution of concept development, design and final output for BTL elements and events o Deploy successful marketing campaigns and own their implementation from ideation to execution • Others o Measure and report performance of marketing campaigns, gain insight and assess against goals Requirements • Demonstrable experience in marketing along with the potential and attitude required to learn • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets • Good taste, a sense of aesthetics and a love for great copy and witty communication What you will need to succeed • Be passionate about marketing and communication; more importantly you realize the power of marketing in building relationships and trust • Have the ability to think on your feet and work in a dynamic work environment
Keka is an award winning modern HR platform for growing businesses in India. We are looking for a rockstar marketeer who can connect with the HR professionals across the country and establish Keka brand and presence