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A balance between the two is required. People who understand the UPI swear by it, people who don't think that it's not secure (in general). But given the platform and the simplicity it promises and convenience it gives to the users. It's a no brainer that people will start adopting this at scale. I swear by the UPI and I recommend it to everyone I know. Awareness has been low and adoption is slowly picking up.
In my opinion the best way to get people to switch is to get them to experience the simplicity.
P.S. This is just my opinion, I'm sure many people would agree/disagree.