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Rajat Gondal asked a question

The UPI is being pushed heavily, what would you do to market it differently so the number of transactions increases?

The UPI is hot in the fintech space, yet many people really are'nt aware about how it functions. BHIM has got a lot of attention lately and there is a new referral scheme the government has launched to get people to adopt. Meanwhile banks and startups are also pushing heavily for the adoption. Truecaller and Whatsapp have shown interest in implementing the UPI. What would you think of as a marketer to get people to adopt. Looking forward to hearing your suggestions. 

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Abhilash Jain Product Marketing / Growth
From what I've seen the explanations are either too simple or too complex. 
A balance between the two is required. People who understand the UPI swear by it, people who don't think that it's not secure (in general). But given the platform and the simplicity it promises and convenience it gives to the users. It's a no brainer that people will start adopting this at scale. I swear by the UPI and I recommend it to everyone I know. Awareness has been low and adoption is slowly picking up.

In my opinion the best way to get people to switch is to get them to experience the simplicity.
  • eg) If banks/companies supporting the UPI can setup a demo site where users can transfer a small amount to get an idea of how the UPI works. Also aim at the lowest bearing fruit (local vendors and shops) and give them incentives to adopt.
  • The human brain tends to find the most easiest way to do something and always repeats the same action.
If users get the value of the UPI on their first few transactions they are going to use it regularly. 
P.S. This is just my opinion, I'm sure many people would agree/disagree.
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