Loading...

{{notif_text}}

Why join channels?
Learn from peers
Discuss and share learning resources with the top professionals across the world
Open business or job opportunities
Earn reputation points to get consulting projects, attract talent or land jobs.
Accelerate your growth
Grow your network and get exclusive deals from our learning partners.
signup now
Manas Shrivastava asked a question
{{::getFormatedLocalTime("2017-04-21T11:04:28.103Z", {without_time: true})}}

Have you tried/implemented marketing hacks into the product?

Slack and most other SAAS products have growth hacks baked in their product to get users to sign up.
Have you tried to implement this in your products in someway, what have the results been like. 

answer
submitting answer...
submit
No answers yet. Be the first one to answer!
3 answers
Abhilash Jain Product Marketing / Growth
{{::getFormatedLocalTime("2017-04-25T15:12:41.797Z", {without_time: true})}}
Well this has worked miraculously well for many products, where they growth hacked their way to get users to stick.
  • Classic example of this is how Dropbox got their growth, where they used a referral program to acquire users also this doubled down as retention as users kept coming back because they had more storage compared to anything else available in the market.
  • Another example is how Slack got users to pay for their product. Users kept uising slack and there was a reminder once the user has crossed the limit and had to upgrade to view history. What worked well here was that Slack had never restricted the capabilities of the product, they had just set a limit. So users got the complete experience but paying enabled them to get unlimited access. As the case with most of us we love to try products and decide to pay up after we find value.
  • The referral system has worked well and almost everyone is now using their own version of it. Especially apps where user get their first transaction waived off if they have been referred.Its a great way to acquire users and get them to experience your product.  
Hacks surely make your product stand out. People are more than happy to share if they had a great experience and recommend your service. I've used the referral system in my products and its a no brainer, it just works.
Loading comments...
Asim Virani Google & HubSpot certified marketer & growth hacker
{{::getFormatedLocalTime("2017-04-21T15:47:02.127Z", {without_time: true})}}
Not tried many of the upcoming marketing channels like Slack, Behance, Instagram etc.
Who has tried so far? What are your observations?
Omkar Thatte Marketing hacks- how 'loud' should they be ?
{{::getFormatedLocalTime("2017-06-08T08:53:04.433Z", {without_time: true})}}
I have used Slack heavily, and trust me it works wonderful (For the perspective of use). Regarding marketing hacks, it is a very well thought out plan. First Slack gives wonderful features to work with. I migrated from Skype to Slack and could immediately see the difference. Next, they make Slack available across devices with equal finesse. Then they upgrade the device app regularly. They don't harp (LinkedIN) about their paid services anywhere on the web or device app. Its just simple hooking users through fantastic usability. A subtle but hard hit; once you are hooked onto Slack on devices, you tend to go searching for their paid services. I'm quite sure they have a high conversion rate from Free to Paid users.
Loading comments...
To view all answers to this question, join this channel
join this channel
Learn how Cutshort Channels work
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
Okay
Privacy policy
File upload not supportedAudio recording not supported
This browser does not support file upload. Please follow the instructions to upload your resume.This browser does not support audio recording. Please follow the instructions to record audio.
  1. Click on the 3 dots
  2. Click on "Copy link"
  3. Open Google Chrome (or any other browser) and enter the copied link in the URL bar
Done