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Software Engineer - Search and contextual advertising
Posted by Varun V

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Locations

Bangalore, Mumbai, Bengaluru (Bangalore)

Experience

2 - 7 years

Salary

INR 12L - 36L

Skills

Java
C/C++
Algorithms
Data Structures
Machine Learning
Scala

Job description

If you think you are up for joining a team that is described below, What the team does: The team's goal's is to build algorithms to map the user's intent with the content of the ads that are shown. The team is directly responsible for increasing company revenues. • On one side this is done by using Natural language Processing & Information retrieval techniques to find out what is the given page talking about. Commercial topics, categories etc from the contents of the webpage as well as the site are extracted and used to deliver the most relevant ads. • On the other side feedback from user actions are coupled with sophisticated statistical and Machine learning techniques to improve quality of ads over time. Aggregations are analyzed by systems over url, domain, category and topic of page to be able to better predict what is likely to do well for a given impression. • Another of the upcoming charters of the team is to show better ads using behavioral targeting based on specific interests of that user on a general web page.

About the company

Founded in 1998, Directi is a bootstrapped company based in Bangalore. It has 51-250 employees currently and works in the domain of Ecommerce.

Founded

1998

Type

Product

Size

250+ employees

Stage

Bootstrapped
View company

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