About the Role:
- Your goal is to drive revenue & profitability via organic search with defined growth targets via up-levelling the content, SEO structure & tech.
- Directly manage SEO Team & deal with tech leads to hit monthly, quarterly, and annual traffic & revenue goals.
- You must have an excellent understanding of search engines, crawler behaviour.
- You must understand the technicality of using web crawlers, log analyzers, and set tools. • Understanding of code at least read/understand HTML.
- Your analytical and statistical skills should be strong — excellent level of expertise of Google Analytics, webmaster tools, etc.
- Be competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEO.
- Understand how changes in search engine impact campaign performance, and build scalable, automated solutions to stay ahead of trends.
- Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for Organic search.
- Manage and measure performance across keyword targets, but execute ad hoc strategic initiatives
- Establish the innovation mindset and always-on experimentation, including new page development, a/b test on-page optimization, schemas, etc.
- Highlight technical pitfalls and become the driving force behind building a reliable foundation of SEO tech (e.g., structured data, schema markup) and process that will scale in India & Overseas.
- Set clear KPIs and drive a team culture of accountability and rigor towards business impact.
- Be a domain expert on the educational industry.
What we are looking for
- Proven track record of building top talent and high performance.
- A Team Player
- Experience managing large scale systems in competitive and rapid growth environments
- Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance.
- Bachelor's degree/MBA with equivalent experience of 4 - 5 years in Digital Marketing domain.
- Edu-tech and E-Commerce experience will be preferred.
- Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.
- A dynamic candidate who can adopt new techniques quickly.
- Strong understanding of social media marketing techniques.
- Ability to analyze metric data and convey recommendations appropriately to supervisors.
- Self-motivated, detail oriented and able to prioritize daily work efficiently.
Similar jobs
Desired Candidate Profile:
- Minimum of 1 year experience, preferably within digital marketing.
- Strong written and verbal communication.
- Proficient in the use of Microsoft Office packages.
Roles & Responsibilities:
- Develop and implement SEO and PPC strategies.
- Oversee and understand social media strategies.
- Manage and maintain the organization’s websites.
- Write and optimize content for the website and social networking accounts.
- Track and analyze website traffic flow and provide regular internal reports.
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
- Edit and post videos, podcasts and audio content to online sites.
We are looking for a person who has good knowledge of digital marketing, and who is well known in SEO, SMO, and Google Ad console.
Responsibilities:
• Doing market research on trending content and creating content on the same.
• Assisting the marketing team in daily admin tasks.
• Helping in planning and organizing marketing events.
• Working on growth of website through SEO and google analytics.
• Designing multiple social campaigns considering recent trends in market.
If you are a people-person who loves the rewarding challenge of building a brand and you are a passionate enthusiast sharing our vision and having good marketing skills can apply here.
We are seeking a highly experienced SEM - Paid Marketing Strategist with a minimum of 3 years of experience to join our team. As a SEM - Paid Marketing Strategist, you will be responsible for developing and executing strategic paid marketing campaigns on Google and Facebook Ads platforms, to drive traffic, increasing conversions and maximizing ROI.
Responsibilities:
- Develop and implement strategic paid marketing campaigns on Google and Facebook Ads platforms
- Conduct in-depth keyword research and competitive analysis to inform campaign strategy
- Develop ad creative, landing pages, and other campaign assets to drive engagement and conversions
- Monitor and report on campaign performance, including key metrics such as ROI, CTR, CPA, and conversion rates
- Collaborate with internal teams to ensure that campaigns align with overall marketing and business goals
- Stay up-to-date with industry trends and best practices, and recommend new strategies for improving campaign performance
Requirements:
- Minimum of 3 years of experience in SEM - Paid Marketing with a focus on Google and Facebook Ads
- Proven track record of developing and executing successful paid marketing campaigns
- In-depth knowledge of keyword research, ad creation and optimization, and performance analysis
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics and Excel
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Bachelor's degree in marketing, business, or a related field
We offer a competitive salary, a comprehensive benefits package, and a dynamic work environment that values creativity and innovation. If you are a results-driven Senior SEM - Paid Marketing Strategist with a passion for delivering exceptional results, we encourage you to apply today!
Digital Marketing Intern
0-2 Years experience
Job Location: Bangalore
Degree in Marketing/Communications/Public Relations/Journalism
Description:
Are you a digitally savvy individual with a passion for marketing and design? Join our team as a Digital Marketing Intern and play a vital role in helping us enhance our online presence, promote our UI/UX design projects, and engage with our audience. This internship will provide you with hands-on experience in digital marketing within a creative design studio.
Role & Responsibilities:
- Collaborate with the marketing team to develop content that aligns with our design studio’s branding and messaging
- Assist in creating email marketing campaigns, including designing email templates and writing compelling copy
- Monitor email campaign performance, analyze results, and suggest improvements
- Support SEO efforts by conducting keyword research and optimizing website content
- Assist in improving website performance and user experience (UX) to drive organic traffic
- Utilize analytics tools to track and analyze digital marketing performance, including website traffic, social media engagement, and email open rates
- Generate regular reports and provide insights to optimize marketing strategies
- Collaborate with the marketing team to plan and execute digital marketing campaigns, promotions, and events
- Assist in managing online advertising efforts, if applicable
- Stay updated on digital marketing trends, industry news, and best practices
- Share insights with the team to adapt strategies accordingly
Must have Skills:
- Strong written and verbal communication skills
- Detail-oriented with critical thinking skills
- Understanding of SEO techniques and best practices
- Familiarity with major social media platforms (Linkedin, Facebook, Twitter, YouTube, etc.)
- WordPress basics are very important
- Keyword research experience is a must-have
- Basic knowledge of website analytics tools (e.g., Google Analytics) is a must-have
Job Description:
Digital Marketing Manager Responsible:
responsible for the overall digital marketing strategy of the company. Digital Marketing Managers manage social media campaigns, content and event calendars, maintain the company's content, among all the other tasks. They will also measure the effectiveness of various marketing campaigns.
Should have at least 3 to5 years of experience in a similar marketing role. Certifications in Google AdWords and other social media certifications are preferred. Digital marketing managers should be experts in all things that involve the digital presence of a company from social media to e-commerce. They must have the ability to juggle multiple projects and stay on top of all of them. Digital marketing managers should also have photo and video editing skills in order to edit content.
Must have expertise or sound knowledge in –
Influencer marketing
Campaign marketing
Social media handling
Website traffic
Relevant Social groups advertisement
Building media related strategies
Running ad campaigns
About the Role / Core Competencies
- Manage the content that the business posts to social media.
- Develop strategies that drive customers to the website.
- Improve the design, UX, traffic and content of the website.
- Create paid campaigns on social media platforms.
- Maintain consistent brand messaging throughout all platforms.
- Create email blasts campaigns to target key customers.
- Use advanced metrics to measure the success of a marketing campaign.
- Keep up to date on the latest social media trends.
- Proficient in photo and video editing software such as Adobe
- Deep knowledge of web design principles.
- Ability to identify long term trends in Data.
Job Location: Noida (Sector- 63)
Budget: Negotiable
Position: Full Time (WFO)
Urgent looking for few professional content writers for Vyanso.com who can write unique and SEO-friendly content.
We, at GlobalShiksha, are on a mission to Make Learning Fun for the K-12 segment by delivering high-quality, affordable supplementary educational products. The GlobalShiksha team of 150+ people works out of offices in Bengaluru. We- re backed by the top investor of the world, Accel Partners. Founded in 2011 by an IIT Graduate, GlobalShiksha is among top five Ed-tech companies of India and has the trust of 1 million parents.
Responsibilities:
- Plan and execute all digital marketing campaigns, including Google and social media marketing with expertise in Facebook ads, google analytics, email marketing, influencer marketing and display advertising campaigns.
- Handle the entire digital marketing to bring direct website conversion.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Requirements:
- Minimum 5+ years of working experience in digital marketing with prime focus on Facebook ads and google Adwords.
- Proven track record in generating online orders/ direct website conversion.
- Candidates from the e-commerce industry or marketing agencies will be preferred.
- Candidate must be a graduate preferably B-Tech or MBA preferably from tier-1 or tier-2 colleges
2. Creating backlinks
3. Conducting keyword research
4. Basic Knowledge of SEO
5. Immediate Joiner
6. are available for 6 months internship
This is an opportunity to be part of an exciting, new-age startup working on an AI platform to gather consumer insights. You’d be part of the business team, driving demand generation using content marketing, published on all digital properties.
Experience matters. The ‘must-haves’ are.
- A minimum of 3 years of experience in running content marketing programs, especially for SaaS, martech, technology brands
- Experience in running a complete marketing program – organizing webinars, scouting for event opportunities, etc.
- Experience in writing across genres – social, newsletters, blogs etc.
- Experience for writing for the Western audience (native English speaking geographies such as USA and the UK)
The specific skills sought are as follows.
- Ability to articulate technology in a way that a non-techie could understand.
- Ability to write in both informal and formal tones – use of colloquial English for informal and assuming a formal tone when authoring a thought leadership article, case studies, and whitepapers.
- Ability to improvise – use the same content to spin out content for social media publishing.
- Ability to think through topics that might be of interest to our very professionally accomplished TG – quite different than what you’d write for a consumer-facing brand.
Experience - 10 years minimum in Health
Enterpreneural Mind - will be able to create,manage and successfully run a Digital Advertising P&L from scratch
Health / Pharma experience is a must