Social Media Marketing

Who we are:

At Qiro, we are a dynamic team united by a mission to foster a fair, transparent, and decentralized global lending market. Our focus lies in developing an institutional private credit protocol that seamlessly connects on-chain stablecoin lenders with off-chain fintech borrowers.

What are we looking for:

As the Head of Marketing at Qiro, you will lead the development and implementation of strategic marketing initiatives to drive brand awareness, customer acquisition, and engagement. This role offers a unique opportunity to shape the marketing direction of a dynamic fintech organization.

Responsibilities:

• Analyze market trends and customer insights to inform marketing strategies.
• Collaborate with cross-functional teams to ensure alignment with business goals.
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Define and own growth KPIs. Intimately understand levers for KPIs, create plans, and own meeting KPIs
• Play a role in the development of the company's roadmap and co-own the roadmap
• Own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve our goals

Requirements:

• 2+ years of hands-on experience in strategizing, planning and executing a wide variety of marketing & growth initiatives for a technical audience
• 1+ year of experience in web3 and blockchain marketing space
• 1+ year of experience leading and building marketing teams from scratch
• 1+ year of PR experience, working with media channels for releases and announcements to get global outreach
• Should be able to exceptionally manage all digital/social channel i.e. YT, Twitter, Discord, LinkedIn etc. that is necessary to make us grow
• Strong problem-solving, acting autonomously and taking ownership of the team

Nice to have:

• A Bachelor's or Master's degree in Marketing, or a related field
• Demonstrated leadership experience, preferably in a startup environment.
• Interest in fintech and financial services industry trends

Benefits:

• Competitive Salary with regular reviews.
• Work entirely from a remote location.
• Enjoy a flexible working schedule.

• Listing & uploading catalogues & product on international eCommerce portals like Amazon, eBay, Shopify website etc.
• Monitor and optimize live listings and make suggestions to improve listing performance.
• Ensure products are accurately priced, described, photographed, always updated and in line with competitors.
• Engage in on-page optimization and off-page optimization
• Monitor all dispatches for orders placed through marketplaces.
• Strategizing for increasing online sales of the products.
• E-commerce payment reconciliation, Deals, Coupons, Reviews & Ratings, A+ Content, Catalogue improvement, Keyword Updation.
• Hands on knowledge with Amazon campaigns and other PPC advertising channels.
• Work within the budget allotted for the marketing campaign and other purchase
• Achieve position on the first page of popular search engines and marketplaces
• Maintaining ACOS percentage for the ads.
•  Increase organic search by timely updating the SEO of all the listings.
• Generation of Sales and Other Report (Weekly, Monthly) and provide analysis on each channel statistics for the Management.
• Responsible for the growth of the website store and assisting in execution of the website strategy.
• Conduct competitor keywords and backlinks analysis
• Create list of target SEO keywords for each product and work with content writer in editing existing and uploading new listings.
• Create a list of target websites and influencers for Affiliate marketing and guest blogging opportunities. Follow up with those targets on all channels of communication and recruit them.
• Responsible for ideating offers, events, promotions for Affiliate partners for maximum revenue generation
• Consistently keep creating backlinks through other available resources.
• Design automated Email strategy and work with the team in designing those emails.
• Formulate, execute and analyze Facebook and Google Ad campaigns.
• Analyze Google analytics and search console pages and recommend updates to website.
• Customer Feedback & Review generation
• Responsible for implementation of daily action plans with the teams and continuously optimizing the plans.
• Ability to identify opportunity areas to grow the business.
• Responsible for managing the listings and orders on different e-commerce marketplace channels.

Required Skills:

• Bachelor’s Degree
• 1-3 years’ experience in E-commerce required.
• Should have a strong understanding of all SEO best practices such as SEO friendly site architecture, tags, coding, site speed optimization, link building & more.
• Basic HTML knowledge a plus.
• Experience with Facebook Ads, Google Ads and Google Analytic Suite.
• Excellent project management skills and ability to work within time constraints.
• Pro-active work ethic. Able to self-check work and take initiative. Detail-oriented.

Job Responsibilities: • Content Creation: Create engaging and relevant content for various social media platforms, including but not limited to text, images, videos, infographics, and other multimedia formats. Ensure content adheres to brand guidelines and resonates with the target audience. • Social Media Management: Monitor and manageall company social media accounts, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and other relevant platforms. Regularly post updates, respond to comments and messages, and engage with the community to foster positive interactions. • Paid Advertising: Implement and oversee social media advertising campaigns, including budget allocation, ad copy creation, targeting, and performance tracking. Optimize campaigns based on data-driven insights to maximize ROI. • Social Media Influencer Collaboration: Identify and build relationships with relevant social media influencers and brand advocates. Collaborate on sponsored content and partnership opportunities to expand brand reach and credibility. • Analytics and Reporting: Monitor social media performance metrics and generate regular reports to track key performance indicators (KPIs), identify trends, and provide actionable insights to improve future campaigns. • Stay Updated on Trends: Stay abreast of social media industry trends, emerging platforms, and best practices. Introduce innovative ideas and technologies to enhance the company's social media presence. • Crisis Management: Actively monitor socialmedia conversations and address any negative comments or issues promptly and professionally. Handle crisis situations with tact and sensitivity, working collaboratively with relevant teams. • Cross-Functional Collaboration: Collaborate with other departments, such as sales, customer support, and creative teams, to align social media efforts with overall business objectives

As an SEO Link Builder, you will be responsible for creating and managing high-quality backlinks for our websites. You will work closely with the digital marketing team to ensure that all link-building campaigns are executed effectively and meet our client’s objectives. 

Your primary tasks will include: 

Developing and managing link-building campaigns to meet project deadlines 

Proactively monitoring the performance of backlinks  

Providing regular reports on link-building progress and results 

Conducting comprehensive keyword and competitor research and analysis to identify opportunities for link building 

Responsibility: 

- Good knowledge of keyboard shortcuts and using Search Engines

-Experience in Google Analytics, webmaster tools, and other reporting platforms is preferred.

- Bachelor's in Computer Science or related field

Job Description

Location – Noida

Exp Required – 8 – 12 yrs

We at Extramarks are looking are looking for a talented and motivated creative director to lead our company's creative department. The successful candidate should be extremely creative, dedicated, and possess excellent leadership qualities and communication skills.

The creative director will work closely with various teams in marketing to deliver engaging content that meets the expectations of our customers.

Responsibilities

• Define the creative vision for all brand, advertising campaigns, and marketing messages
• Mentor and supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
• Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
• Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
• Conduct regular brainstorming sessions with the team to develop innovative and actionable creative solutions to business challenges
• Ensure visuals, messaging, and interactive elements for a project are properly aligned with the creative vision and brand guidelines
• Establish schedules for short-term and long-term projects, plan tasks accordingly, and ensure goals and deadlines are met

Skills & Qualifications

• Bachelor’s degree in art, graphic design, marketing, communications, journalism and other relevant fields.
• 8-12 years of related experience with 5+ years of creative direction in agency or corporate setting
• Hands-on experience in creative process, marketing, graphic design and brand development
• Solid understanding of design, copy and web practices
• Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, offline and print
• Outstanding leadership and organization skills
• Excellent verbal and written communication skills
• Familiarity with a variety of software programs, such as Photoshop, Illustrator,  InDesign, etc.