Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
- Planning, monitoring and updating the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
- Being actively involved in SEO efforts (keyword, image optimization, etc.)
- Preparing online newsletters and promotional emails and organizing their distribution through various channels
- Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEM Rush etc.)
- Acquiring insights into online marketing trends and keep strategies up-to-date.
- Maintaining partnerships with media agencies and vendors
What you need to have:
- Experience 0 to 1 year
- Understanding of digital marketing concepts
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- The right candidate will have excellent English communication skills and presentation skills.
- Excellent communication and interpersonal skills
- Passion for all things marketing and technology
- Must have a passion for writing
- BSc/ BA/ BMM in marketing or relevant field
- Benefits: Being part of a startup thats turning out to be a game-changer
About Leading Financial Services Co
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Our client is an all-in-one Creative Agency that takes care of all the creative needs under one umbrella. They believe in the use of words, concepts and ideology to structure a company's brand identity and provide them with a holistic approach toward their goal of establishing a digital footprint catering to all sections of the industry.
Their umbrella shelters multiple subunits. Each unit plays a pivotal role in transforming its customer's digital journey.
Responsibilities:
- Create proposals based on the market and customer insights, including value proposition, pricing, strategy and target audience.
- Organize various marketing campaigns across different platforms. Design, plan, and execute them and measure their effectiveness.
- Keep an eye on all marketing channels from website to social media and everything else in between.
- Create brand awareness, come up with creative and innovative ideas and help in advertising and promoting.
- Attract, convert and monitor the marketing traffic and achieve the desired goals.
- You'd have your own high-performing marketing team, so ensure effective coordination takes place within as well as with other teams to achieve desired results.
- The marketing budgets are in your hands to acquire effective tools and resources, and the budget for various projects, would be handled by you as well.
- Build and maintain relationships with multiple stakeholders and clients, and excel in different fields of the market.
- You've got the authority to implement and improve any on-going marketing strategy and plan a better one if required.
- Come up with content strategies based on business objectives for our targeted audience across all platforms.
- Always make a note of the competitor's strategies and look out for their next move. Keep yourself updated with the new marketing trends.
Requirements:
- Bachelor's / Master's Degree in Business or any related field
- 3-7 years of work experience
- You know market segmentation, product and service strategy, competitive strategy, and product/service development inside out, establish KPIs and plan resources by those KPIs"
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team
- Your knowledge of various marketing and analytical tools such as Wordpress, Google Analytics, Google Ads, etc. is an advantage
- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
- You carry leadership qualities and have managed several marketing teams and have the desire to nurture your teammates.
- Your verbal & written communication skills have always been on point.
- Should know tools like Hubspot, Zoho CRM, making marketing pipeline and architectural solutions
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
About Company:
The Organisation transform individuals and teams through holistic, heart-centric and engaging learning experiences that unleash their true potential and help organizations achieve business outcomes. We create customized, strong impact training programs that are conceptualized, designed and delivered by a core team of senior professionals.
Role & Responsibilities:
- Looking for someone who can think creatively about packaging marketing messages and is passionate about the brand. Experience in a marketing, communications or internal communications role with a marketing mindset is expected. The candidate will handle our communication portfolio, hence good problem solving, writing, administrative and PR skills are a must.
- Experienced into Lead Generation, Marketing, Advertising, Social Media Marketing, Digital Advertising, Database Generation,B2B Sales.
- Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements
- Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
- Carry out demographic surveys to identify potential customers
- Contact potential customers through emails, calls, and home visits to create product/service awareness
- Employ knowledge of company goals in carrying out marketing operations
- Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
- Support marketing managers in the development of pricing strategies to set suitable prices for products.
Requirements
1. Excellent written and oral communication skills and detail-oriented
2. Very good planning & project management skills
3. Experience in creating digital ads, video, and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail, and display
4. Capable of managing a team & work independently with external vendors
Marketing Campaign Manager
INDIA AND SEA
About SATISFIC
Satisfic is focused on the areas of the IT channel marketing. As the channel catalyst, we connect and empower technology suppliers, solution providers and end-users. Headquartered in Singapore and with teams across key countries in APAC, Satisfic leverages its regional service delivery capabilities to help IT channel succeed and grow. Please visit our site at http://www.satisfic.com">www.satisfic.com for further details.
What you will be doing:
Operational and Project Management
- Work with our India and SEA clients
- Develop digital marketing initiatives and programs for IT products and solutions.
- Create and execute digital marketing campaigns like webinar, email, search and social marketing etc. for assigned products in assigned markets.
- Work closely with internal team and external vendors to implement marketing activities and tactics.
Creative Execution of Marketing Promotions
- Create concepts for marketing initiatives, and draft promotional copy and relevant terms & conditions.
- Ensure compliance with client-brand guidelines and contract when implementing creative and manage required approvals.
- Work with other members of the SATISFIC Team, contractors or vendors as needed to execute marketing campaigns.
- Compile regular reports and analytics of campaign performance and results.
Strategic Planning Support
- Provide campaign recaps indicating success metrics and ROI. Make recommendations based on how to apply learnings to future promotions.
- Establish and maintain processes to manage scope over the campaign lifecycle by managing the identification, resolution and escalation of project risks and issues hindering delivery of programs
- Track campaign progress at every step and proactively work with internal and external customer to steer campaigns in the right direction
- Attend weekly calls with the client; send out daily and weekly activity reports and ROI analytics to the Client.
About your experience:
- 5-7 years of proven experience in B2B marketing campaign planning and execution.
- Hands on experience in email marketing, webinar marketing and other digital marketing campaign execution.
- 1-2 years of IT channel marketing experience would be an added advantage.
- Highly proficient in Microsoft Word, PowerPoint and Excel
- Strong interpersonal and communication skills
- Strong analytical abilities
- Project and time management skills
- Facilitate and manage teamwork across departmental functions
- Knowledge of project management and reporting tools would be added advantage
- Highly organized and strongly self-motivated
- Ability to multi-task activities with shifting priorities
- Quick learner with a positive attitude
- Strong decision-making, problem resolution and creative thinking skills
Qualifications:
- Graduate in any field.
- MBA Marketing preferred but not mandatory
Reports to: Manager – Customer Success.
We at AiSensy, are building end-to-end WhatsApp based Marketing Automation, CRM & Customer Support platform for Enterprises & growing SMBs. Helping brands like SkullCandy, NMIMS, Byjus, Rentomojo, etc.and are handling 5 million+ messages per month.
Key responsibilities:
1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns
2. Develop and monitor campaign budgets
3. Plan and manage our social media platforms
4. Prepare accurate reports on our marketing campaign's overall performance
5. Coordinate with advertising and media experts to improve marketing results
6. Identify the latest trends and technologies affecting our industry
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience
8. Work with your team to brainstorm new and innovative growth strategies
9. Oversee and manage all contests, giveaways, and other digital projects
10. Plan and execute all digital marketing, including SEO/SEM, Google Ads, marketing database, email, social media, and display advertising campaigns
11. Design, build and maintain our social media presence
12. Launch and drive digital initiatives
Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.
- Will be a part of the Paid Media Team & working with the team lead for strategy & execution.
- Will be raising requirements for design & content internally.
- Making & sending daily, weekly & monthly reports of ad performance & other marketing reports to respective team leads.
What you need to have:
- Min 3 year+ working experience in running ads on Google ads platform.
- Thorough knowledge of key performance measurement metrics.
- Should have good communication/negotiation skills.
- A keen eye to design & communications.
- Above-average writing skills.
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
|
Tools |
|
Website |
A/B Testing |
Website + Landing Page + CRO - Back-End - Analysis / Audit |
|
Social Media |
Existing Brand - Analysis / Audit |
Create Cohorts |
|
A/B Testing |
|
Optimizations |
Social Media CRM Integration |
Optimizing bottlenecks |
|
Email Marketing |
Email Marketing Audit + Tools Integration |
Email Marketing - Scheduling + Metrics + Optimization |
|
Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
Create Cohorts |
|
Create Platform-Cohort-Specific Funnels |
|
Platform-cohort-specific Detailed targeting for each creatives |
|
Run Performance Ads |
|
Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
|
Strategize: Platforms-specific to the brands |
|
A/B testing |
|
Ensure client growth |
|
Client Interactions: Client Reports + Briefings |
|
Upskilling |
Complete Courses |
Create Concise Course Notes |
|
Create SOPs |
|
Reporting |
Daily, Weekly, Monthly MIS Report |
Business development can be summarized as the ideas, initiatives, and activities that help make a business better. Target area would be clients looking forward Digital Marketing services. Hence includes,
Designation - Sales & Marketing Executive
Experience Required - 2+ Years
Salary - 25K-30K
Any Graduate
Working Days - 6 days working ( Monday to Saturday)
Working time - 10:00 am to 7:00 pm.
Job Description :
1) Increasing revenues
2) Growth in terms of business expansion,
3) Increasing profitability by building strategic partnerships and making strategic business decisions.
4) Responsible for prospecting, identifying, and developing business with new customers
5) Preparing commercials for prospective clients based on the business offering in consultation with the project manager.
6)- Introduce the new client to the operations team and assist the operations team to work for the new client.
7) Competitor analysis: Should be aware of the work being done by the competition and come up with strategies to acquire those accounts.
8) Providing management with client/market feedback.
9) Ability to identify client needs and deciding deliverables for the same.
10) Should be self driven, target oriented and passionate
- Negotiable & convincing skills.
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