Associate - Social Media Management

Job  Description:

This is a remote position. 

We're seeking a dynamic Content Manager to join our team. The ideal candidate will have a passion to lead the development and execution of our content strategy, driving the creation of compelling, data-driven content that resonates with our target audience.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Roles & Responsibilities:

• Develop and implement a comprehensive content strategy that aligns with Astra's business goals and target audience preferences.
• Create and optimize content across multiple channels, including blog posts, white papers, case studies, videos, webinars, and social media, to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including marketing, sales, product, and design, to align content efforts with overall business objectives and initiatives.
• Leverage SEO best practices and content optimization techniques to maximize content visibility and reach.
• Track and analyze content performance metrics and user engagement data to measure the effectiveness of our content operations
• Establishing content standards, guidelines, and quality assurance measures.

You’d be a great fit if you have: 

• 5-7 years of experience in content marketing, preferably in the B2B SaaS or any related fields. 
• Proven track record of leading and managing high-performing content teams, delivering impactful content strategies, and driving measurable results. 
• Strong leadership and communication skills, with the ability to inspire, motivate, and empower team members to achieve their full potential.
• Strategic mindset, with the ability to think analytically and creatively to develop innovative content strategies that resonate with target audiences and drive engagement. 
• Familiarity with industry-specific nuances and trends. 
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Knowledge of SEO best practices, content optimization techniques, and content management systems (CMS) is a plus.

Benefits of being an Astra-naut:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.

Who are we : 

We are an early-stage Fintech Startup - working on exciting Fintech Products for some of the Top 5 Global Banks and building our own. If you are looking for a place where you can make a mark and not just be a cog in the wheel, Bakerstreet Fintech Pvt Ltd (Parent Company) might be the place for you. We have a flat, ownership-oriented culture, and deliver world-class quality. You will be working with a founding team that has delivered over 26 industry-leading product experiences and won the Webby awards for Digital Strategy. In short, a bleeding edge team. 

As Cambridge Wealth, we are well established in the wealth and mutual fund distribution segment, having won awards from BSE as well as Mutual Fund houses. Our UHNI/HNI/NRI clients include renowned professionals from various industries.

What are we looking for a.k.a “The JD” : 

We are looking for a motivated and energetic Content Analyst Trainee to assist the Content team by ensuring that the organisation's brand ideals and website are upheld for our brand, "Cambridge Wealth". You will assist in developing a strategic plan that ensures the ongoing success of our online presence & creating, improving and maintaining content to achieve our business goals. Our ideal candidate has demonstrable creative writing skills and has the pulse of current social media trends.

What will you be doing at "Cambridge Wealth" a.k.a “Your Responsibilities :

• Help develop a content strategy aligned with short-term and long-term marketing targets
• Work with the Content team to plan and develop site content, style and layout
• Create and publish engaging written content. Edit, proofread and improve other writers’ posts
• Ideate and create engaging Infographics, podcasts, videos and other multimedia content for Social media.
• Liaise with content writers to ensure brand consistency & Optimise content according to SEO.
• Use content management systems to analyse website traffic and users engagement metrics
• Manage content distribution to online channels and social media platforms to increase web traffic ensuring compliance with law (e.g. copyright and data protection)
• Align with the editorial calendar and ensure content goals are met

What should our ideal candidate have a.k.a “Your Requirements”:

• In - office Availability. This will be an In-office role at our office in Pune.
• Excellent written and verbal communication skills and strong command over the English language.
• Proven work experience in Content(Financial/Wealth) marketing preferred.. 
• Hands-on experience with MS Office, WordPress, Canva and other illustrative tools.
• Working knowledge of audio and video editing
• Working Knowledge of SEO and web traffic metrics. Basic technical knowledge of HTML and web publishing is a plus.
• Proactiveness and ability to take ownership of tasks and projects, strong operational expertise, time management skills and a growth mindset

Not sure whether you should apply? Here's a quick checklist to make things easier. You are someone who:

• Have worked(0-1.5 years preferably) or are looking to work specifically with an early-stage Fintech startup.
• You are ready to be a part of a Zero To One Journey which implies that you shall be involved in building fintech products and processes from the ground up.
• You are comfortable to work in an unstructured environment with a small team where you decide what your day looks like and take initiative to take up the right piece of work, own it and work with the founding team on it. 
• You'd like a fair chance to work your way up to a founding team position which involves taking key business decisions and taking accountability for it.
• This is not an environment where someone will be checking up on you every few hours. It is up to you to schedule check-ins whenever you find the need to, else we assume you are progressing well with your tasks. You will be expected to find solutions to problems and suggest improvements
• You want complete ownership for your role & be able to drive it the way you think is right. You are looking to stick around for the long term and grow with the company.
• You are a self-starter and take ownership of deliverables to develop a consensus with the team on approach and methods and deliver to them.

Stipend : Rs 15k / month (PPO possibility at the end of 6 months basis performance evaluation)

Duration :  6 Months. Please note that this is an On-site/ Work from Office program at our headquarters in Pune..

About the company

We is building digital first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.

Elective health has been a large latent gap in India with the knowledge & support for issues which warrants a consumer first approach in building digitally native full stake health coaches to provide integrated care (products & services) and engagement (content & community to build healthy habits).

Started in May 2020, Man Matters is now the largest Men’s health platform, serving more than 1M Men every year across therapeutic areas of Hair Loss and Nutrition. Started in May 2021, Be Bodywise is the largest integrated Women’s Health platform serving more than 1M women a year in the areas of PCOS, Hair & Skin Health. Started in May 2022, Little Joys helps parents to reduce the anxiety around physical and mental development of their kids.

Job Description:

We are looking to hire a seasoned manager to lead our social media charter for our flagship brands Man Matters and Be Bodywise. The incumbent would report to the Head of Content, and own the strategy, planning, workflow management and metrics for the brand’s social media handles. If you are someone who understands the pulse of digital and social communities; if you live and breathe the latest on people, trends and brands on social media; if you are an original thinker looking to create a distinct voice, then this is just the gig for you.

Core Responsibilities:

• Help shape the social media strategy aligning brand positioning, marketing goals and a clear read on the target audience.

• Create monthly social media calendars and leverage topical days to build on the brand’s presence across different social media channels.

• Create original content ideas and IPs to strengthen engagement and base size.

• Create a one-of-a-kind community around the brand’s core message by fostering conversations and

engagement.

• Monitor and measure key metrics for the social pages.

• Monitor and measure brand reputation and presences through social listening. This would also entail

ensuring consistency of brand voice and brand persona.

• Build and enforce a crisis management module for any kind of direct negative publicity.

Requirements:

• 5 to 6 years of working in content creation and/or social media, with at least 2 years as a team lead.

• Having worked with digital-first consumer brands (either in a in-house team or agency).

• Thorough knowledge of social platforms, analytics and tools.

• Original thinker with a fresh perspective.

The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and print sources of media.

Responsibilities

• Handle social media under social media manager's supervision.

• Work on Digital marketing strategy planning.

• Writing blogs, articles and plagiarism free content.

• Competitor analysis.

Qualifications

• Bachelor's degree in Marketing or relevant work experience
• Proficiency in major digital and print platforms

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

• Bachelor’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools

Preferred Qualifications

• Master’s degree a plus
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel
• Established press and media contacts

• Build a short-term & long-term Content strategy for company
• Conceptualize content initiatives & design experiments to create unique value proposition for existing and potential members; lead the charter to create programs & new formats.
• Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed, Oversee writing style and tone for all content
• Manage content projects end-to-end (for app + YouTube) through collaboration with teams across format, creative, marketing, growth, merchandising, etc.
• Analyze data in decision making for content design and market rollout, Track and calculate content ROI
• Work closely with the Marketing & Growth teams to see how content led initiatives can be planned + how we can help take content to our existing potential customers
• Support new initiatives with content and effectively communicate, collaborate with production team to enhance content output and brainstorm on new ideas

Desired Skills: 

• 8+ years of experience in content production and strategy
• Should be hands on & should be able to manage teams at the same time
• Should be willing to hustle across various tasks & new initiatives and simultaneously should be able to build SOPs, structure around it all to prepare for scale
• Strong creative/design skills with high attention to detail
• Project management experience is a plus 4
• Knowledge of Lending/ Insurance, relevant industry is a good to have large scale on Videos contents and understanding of what works on SEO is a must.