Technical Content Lead

Our Delhi based client publishes and distributes academic books in multiple disciplines like engineering, agricultural science, business studies, medical science, among others. It also offers world class content service including copy-editing, proofreading, artwork creation and typesetting.

Equipped with state-of-the-art facilities, latest delivery mechanisms and a dedicated staff, our nearly decade old client has the capacity to handle orders of any size. It also has an exclusive division that caters specifically to the needs of academic libraries for e-Books and e-Databases.

With a large collection of books available in both downloadable and physical form, one need not look elsewhere.

 

Desired Candidate Profile

Job Overview:
We are hiring Content Writers with 1-5 years of experience. If creativity excites you and you're dedicated, ambitious, and enthusiastic about writing, this is an excellent place to grow your career. We want you to write content for us; inspire us with your CV.

About Us:
At Tech2Edge, we help some of India's leading B2B brands win the right Mind and Market share. At Tech2Edge, we provide services like Technology, Branding, Design, and Marketing that enable brands to grow, launch their products, and deliver exceptional digital experiences. Our name is an extension of our design philosophy—create meaningful solutions that resonate with our customer's vision. We take our customer brands to the EDGE.

Responsibilities for Content Writer

• Produce well-researched content for publication online and in print
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas in and around content
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials.
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, blogs, etc.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Implement search engine optimization (SEO) strategies in writing to maximize the online visibility of the content piece in search results

Qualifications for Content Writer

• Proven record of excellent writing demonstrated in a professional portfolio.
• Effective communication skills.
• An impeccable grasp of the English language, including idioms and current trends in slang and expressions.
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the brand guidelines of each company and their policies for publication
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint.

Roles and responsibilities:

• Can put together a content strategy from scratch
• Excellent written skills in English
• Responsible for producing high-quality engaging content for websites, Blogs and designing content for social media.
• Candidates will have to assist the team of Product Managers and Developers in the documentation of content based on product briefs.
• Work on Client proposal and Statement of Work (SoW).
• Work on the NDA(Non-Disclosure Agreement) templates etc.
• Ability to research new testing topics and write engaging content.
• Should be able to create new JDs for the software testing roles.
• Basic knowledge in the field of software testing like Functional Testing, Automation testing, Performance Testing, and other Software Testing Tools is required.
• The candidate must be passionate about technology content and SEO with the ability to create plagiarism free and SEO-friendly content.
• Develop and implement effective SEO strategies
• Should be comfortable in using proofreading tools like Grammarly, ProWritingAid, Hemingway App etc.
• Experience in using excel, google sheets, Word and PowerPoint is required.
• Design and implement direct email marketing campaigns
• Sending Weekly newsletters and realigning content based on customer feedback.
• Ability to connect with prospects through Linkedin Sales Navigator to nurture leads further
• Research and create articles and blogs for the website:
• Linkedin: Create, update business articles and participate in business groups
• Quora: Update answers and articles 
• Facebook: Create, update articles and participate in local groups
• Youtube: Optimise the videos
• Instagram: Casual updates about FG
• Coordinating content, maintaining aesthetics and technical tags
• Make outbound calls to the clients to follow up on leads generated
• Developing proposals in response to requests for proposals (RFPs)
• Proofread marketing collaterals before it goes live

Requirements:

• Bachelor’s degree in English, Journalism or related field.
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
• Excellent writing skills, as well as the ability to communicate and collaborate effectively.
• The ability to consistently meet tight deadlines.
• At least two years of experience writing for a B2B audience.
• Experience using WordPress, Weebly, and/or Joomla! preferred.

Skills:

• Should have Extensive command of the English language.
• Deep understanding of content marketing principles, approach, and execution.
• Should be able to work and deliver quality SEO-based content in a fast-paced and dynamic environment
• Should be able to develop and implement a content strategy that encourages high levels of engagement.

• Develop comprehensive documentation that meets organizational standards
• Obtain a deep understanding of products and services to translate complex product information into simple, polished, and engaging content
• Write user-friendly content that meets the needs of the target audience, turning insights language that sets our users up for success
• Develop and maintain detailed databases of appropriate reference materials, including research, usability tests, and design specifications
• Evaluate current content and develop innovative approaches for improvement

• Research, outline, write, and edit new and existing content, working closely with various departments to understand project requirements
• Independently gather information from subject matter experts to develop, organize, and write procedure manuals, technical specifications, and process documentation
• Work with development and support leads to identify all documentation repositories, revise and edit, and determine the best solution for data compilation and centralized storage
• Research, create, and maintain information architecture templates that uphold organizational and legal standards, and allow for easy data migration
• Develop content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation

 

• Experienced in creating microcopy that will drive visitors towards taking the right actions across our website
• Experienced in writing technical documents like product sheets, product manuals, technical guides, tutorials, etc
• Experienced in proofreading and editing content copies
• Experienced in creating content as per our Ideal Customer Profile
• Work with the marketing team for generating fresh content ideas
• Should have basic knowledge of search engine optimization
• Experienced in creating concise, eye-catching, and innovative headlines and a body of technical documents.
• Experience- 5-10years
• Salary -5-15lpa

What you need to have:

 

Hi! If you're selected, the day-to-day responsibilities shall include:

• Researching industry-related topics (combining various online sources and studies)
• Writing high-quality content with impeccable grammar and a unique writing tone, mainly related to home improvement/decor/garden and other closely neighboring markets
• Working on basic SEO and Google Docs for neat formatting, sourcing relevant images for the article, etc.

Note: Candidates who copy-paste content should not apply, plagiarism is checked and strictly prohibited.