10+ Marketing analytics Jobs in India
Apply to 10+ Marketing analytics Jobs on CutShort.io. Find your next job, effortlessly. Browse Marketing analytics Jobs and apply today!
Skills and Qualifications
- Proven experience in scaling ads for D2C brands.
- Experience in media buying on key platforms such as Google, Facebook, and TikTok.
- Demonstrated ability to drive growth through organic and paid social media campaigns.
- Proficiency in identifying and unlocking new acquisition channels.
- Solid understanding of marketing funnels, with experience in A/B testing to improve CTRs.
- Ability to balance team management and individual contribution.
- Track record of improving ROAS for brands.
Roles and responsibilities
We are looking for a seasoned Growth Marketer to lead our digital marketing efforts and optimize our brand's online presence. This role is for someone who can utilize their experience in scaling direct-to-consumer (D2C) brands, and has a solid background in media buying on platforms such as Google, Facebook, and TikTok. The ideal candidate is an innovator and a lateral thinker, who can identify and unlock new acquisition channels. You should be able to deliver both a holistic view of the funnel and detail-oriented execution, which involves A/B testing to improve click-through rates (CTRs) on each step of the funnel. This role requires a balance of individual contribution and effective team management.
Roles and Responsibilities:
- Strategy Development: Develop and implement effective social media strategies to drive brand growth, increase organic and paid reach, and improve return on advertising spend (ROAS).
- Media Buying: Oversee and execute media buying on key platforms including Google, Facebook, and TikTok, ensuring optimal utilization of the budget.
- Funnel Optimization: Understand the complete marketing funnel, initiate A/B tests, and make necessary changes to improve CTRs at each step of the funnel.
- Content Execution: Lead the team from brainstorming to execution, creating compelling content across different social media channels that align with our brand identity and objectives.
- Channel Expansion: Identify and unlock new potential channels of acquisition, staying ahead of industry trends and making recommendations for exploration and investment.
- Performance Monitoring: Monitor and analyze campaign performance, leveraging data to provide insights and make necessary adjustments to strategy, as needed.
- Team Management: Manage and work cohesively with a team, while also being capable of contributing individually to the work as required.
Data AnalyticsAbout our Client :-
Our Client is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.
About the role :-
Accountable for quantifying and measuring the success of our paid media campaigns and for delivering insights that enable us to innovate the work we deliver at MFG. Leading multi-product projects, developing best practices, being the main point of contact for other teams and direct line management for multiple team members.
Some of the things we’d like you to do -
● Build a deep understanding of marketing plans and their objectives to help Account teams (Activation, Planning, etc) build comprehensive measurement, and test & learn plans
● Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
● Recruit, manage and mentor analytical resource(s), ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals
● Lead the creation of clear, robust and thought-provoking campaign reviews and insights
● Work with Account teams (Activation, Planning, etc) to help define the correct questions to understand correct metrics for quantifying campaign performance
● To help deliver “best in class” analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems
● Develop innovative marketing campaigns and assist clients to define objectives
● Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation
● Provide hands-on leadership, mentorship, and coaching in the expert delivery of data strategies, AdTech solutions, audiences solutions and data management solutions to our clients
● Leading stakeholder management on certain areas of the client portfolio
● Coordination and communication with 3rd party vendors to critically assess new/bespoke measurement solutions. Includes development and management of contracts and SOWs.
A bit about yourself -
● 8+ years of experience in a data & insight role; practical experience on how analytical techniques/models are used in marketing. Previous agency, media, or consultancy background is desirable.
● A proven track record in working with a diverse array of clients to solve complex problems and delivering demonstrable business success. Including (but not limited to) the development of compelling and sophisticated data strategies and AdTech / martech strategies to enable
marketing objectives.
● Ideally you have worked with Ad Platforms, DMPs, CDPs, Clean Rooms, Measurement Platforms, Business Intelligence Tools, Data Warehousing and Big Data Solutions to some degree
● 3+ years of management experience and ability to delegate effectively
● Proficiency with systems such as SQL, Social Analytics tools, Python, and ‘R’
● Understand measurement for both Direct Response and Brand Awareness campaigns desired
● Excellent at building and presenting data in a visually engaging and insightful manner that cuts through the noise
● Strong organizational and project management skills including team resourcing
● Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
● Established and professional communication, presentation, and motivational skills
Data AnalyticsSomeone who has prior experience in Product Analytics/Marketing Analytics/Growth Analytics/Consumer analytics domain.
Has the ability to define success metrics for different initiatives or campaigns, drive ROI analysis & provide recommendations.
Strong analytics acumen and problem solving skills.
Good understanding of Clickstream/App events data, ability to build and understand user journeys across platforms.
Understanding of LTV modelling
Strong SQL skills and comfortable with python programming.
Basic knowledge of different regression models & clustering techniques.
What is the role?
Looking for a Senior Digital Marketing Manager to be responsible for marketing strategy for the organization and to drive initiatives to improve SEO, performance ads and brand presence. Our ideal candidate is a blend of analytical and creative, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our design, engineering, analytics, and broader marketing teams.
Key responsibilities
- Use data, cross-functional input, and best practices to build a plan for how to optimize the organization digital marketing efforts.
- Develop and maintain marketing performance dashboards. Create and manage implementation of analytics tracking requirements for SEO, performance ads, emailers and any other marketing initiative in the company. Draw insights using the data to enhance marketing performance.
- Work with marketing, engineering, and design to deliver data driven results on A/B tests, SEO, Google Ads, Linkedin Ads, email sequences and customer lifecycle marketing from lead generation to deal closure.
- Work with content creators to ensure content is distributed effectively, generates leads, and improves SEO objectives.
- Manage all ppc campaigns to drive lead generation with right metrics.
- Growth hacks and technical expertise in marketing with various tools like Google analytics, Hubspot, SEO tools, Adwords, Heatmaps etc would be required.
What are we looking for?
- Data-driven. You get deep into data to generate hypotheses, run experiments, and scale successful findings.
- Creative. You partner well with design and are excited about building novel things.
- Passionate about customers. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills.
- Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
- Ambitious. You are eager to make an impact at orzanization. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
- A team player. You are able to work with a range of disciplines to execute on your work and thrive seeing different points of view on an issue.
- 5-7 years of relevant work experience in digital marketing, growth marketing and analytics.
- Candidates from SaaS, top institutes like IIM/IIT/NIT/SpJain/NITIE/FMS will be preferred.
- Key skills required: Content marketing, On page and off page SEO, data driven, good knowledge of SEO tools and marketing analytics.
What can you look for?
Challenging opportunity, tough problems and a very good growth path. An excellent opportunity to work with a team of highly talented young professionals. We also offer a whole load of benefits to make your stay enjoyable with the organization.
We are,
A SaaS commerce company helping organizations enhance employee engagement by offering products in the area of employee engagement via Empuls, sales & channel incentive management via Compass, and loyalty & rewards management via Plum. We welcome you to explore the website to learn more about us.
Way forward,
If you find this role exciting and want to join us at Bangalore, India, then apply by clicking below. Provide your details and upload your resume. All received resumes will be screened, shortlisted candidates will be requested to join for a discussion and on mutual alignment and agreement, we will proceed with hiring.
- Designing pipelines to send automatic emails, optimizing bidding and ad spent.
- Running A/B and multivariate tests to iterate through new ideas.
- Reporting and Dashboards: Managing Weekly, monthly, and quarterly reports on core metrics.
- Automating routine reporting to dashboards with advanced filtering and deep-dive capabilities.
- Making sense of data, presenting a perspective. Investigating if something doesn't make sense.
- Analyzing and sharing insights on trends by drilling down into various dimensions.
- Providing actionable data-driven recommendations to stakeholders’ business questions
- Collaborating well with others, knowing that better solutions come from working together
- Pushing for continuous improvement to existing processes and looking for ways to continue to evolve reporting as the company/ business evolves.
- Technical Excellence - Hands-on with various digital marketing platforms and tools
- Knowledge of working from conceptualizing ads, to measuring ROI.
- Insatiably curious & Strong analytical acumen
- Someone who can take risks, and learn quickly from your mistakes
- Obsessed with putting the best-in-class systems in place.
Work with a leading FMCG Manufacturing company, and grow with its amazing team.
Our Client is the world's largest FMCG brand manufacturer and exporter with a legacy spanning over 120 years.They are India's first integrated company with a comprehensive product chain. Our client is a billion dollar top line company holding 45% market share in India and 50% share in export market.
As a Manager Global FP&A, you will be managing a multitude of responsibilities that are related to forecasting, reporting, Implementation and analytics to improve on the company's product, sales and marketing effectiveness.
What you will do:
Marketing and Sales Analytics
- Performing insightful analysis of sales performance of brands (own and competitors) to highlight key performance/ issues across area/ geographies and facilitating strategic initiatives for improvement
- Working on Measurement and evaluation of effectiveness of executed marketing promotions
- Analyzing industry growth trends vis-a-vis own brands and competitors on monthly basis. Identifying gaps, planning and designing territory specific schemes to overcome competition
- Supporting sales teams with customized data queries, analysis and reports catering to specific business needs
- Pricing analysis within brands, packs and segments to suggest a competitive price for old/ new brands
Sales force enablement & effectiveness:
- Identifying outlet gaps in width of distribution/ availability of brands in retail, bars and clubs for the ease of the sales team to focus for the month
- Designing motivating reward schemes for the sales team with parameters of target achievement (overall volume and focus brands volume)
- Identifying outlet wise volume potential and plan monthly brand wise volumes to meet monthly regional sales plan (# of outlets 7000+)
- Evaluating sales team performance on monthly basis and computing incentive payouts and rewards
- Deriving frequency of visiting outlets basis value potential of the outlet - used to design PJP (Permanent Journey Plan) for better coverage of outlets by sales executive
Forecasting Sales:
- Projecting secondary sales volume for a horizon of 3 financial years and estimaing manufacturing unit requirements
- Forecasting yearly/ quarterly/ monthly/ weekly volume plans and identifying opportunities & risks
- Planning Monthly volume plan for brands and packs prediction on industry growth trends and sales inputs
Monthly Operations Review Report (MOR):
- Reporting on budget achievement, growth (volume and value) for the month and year till date
- Executive summary highlighting- environmental challenges and mitigation plan, market summary (Trade, Manufacturing, Supply Chain, Sales, Marketing) on what worked well/ what can work better vis a vis action points, issues performance achievements/ issues; to be submitted to the top management of the organization
Route to Consumer (RtC):
- Becoming a Project Lead for all regional implementation, requirements and smooth execution of RtC project
Perfect Outlets:
- Creating Segmentation of outlets based on Gross Sales Value (GSV) contribution to region
- MAking a Selection of top outlets based on value and profile of outlets to be transformed into perfect outlets
- Measuring parameters of Quality, Distribution, Visibility, Price, Promotion and Persuasion of an outlet and develop plan for improvement
- Training sales executives and third-party auditors on guidelines of retail outlet planogram and evaluating
Online Daily Sales Report:
- Measuring availability of brands in outlets on a weekly basis and providing targets to fill gaps
- Measuring and monitoring coverage of frontline sales team
Miscellaneous Activities:
- Making management presentations for review
- Preparing monthly and quarterly financial reports of various oversee distributors
- Adhering to accounting standards / ensure financial compliance in conjunction with international law and corporate accounting standards including export / import documentation as FEMA and RBI regulations
- Checking International Trade Marketing expenses inline of approval provided
- Preparing and checking Quarterly TME approval to be provided to distributors
- Creating an Analysis report on budgeted expenditure and actual expenditure of TME
- Maintaining dialogues and working relationship with overseas distributors.
- Managing receipts & vendor payments for exports receivables (AR)
- Implementing a Business Intelligence tool and dashboard reports
- Supporting management team and the Heads of Department with data-driven analysis
What you need to have:
- Either B.Tech & MBA or B.Com & MBA
- Worked on Sales Analytics for a FMCG company in food and beverage space of 500 crores plus size.
- Worked in the Domestic / Export division handling distributors, channel partners, dispensing customer and trade schemes
- Worked on sales budget analytics (revenue) as well as rationalization of spends (cost optimization of schemes)
- Possesses data collation and aggregation skills from multiple sources both internal and external to the organization.
- Comfortable working with large amounts of data and run historical analytics as well future trend progression to drive business unit objectives.
- Sales AOP, Forecast, Pricing, Expenses
- Working with Head Sales, Preparing various reports through BI Tools
- Strong Quantitative & Analytics abilities
- Experience with Global Financial Planning & Analysis
- Adaptive, willing and able to work with different time zones to get the work completed
- Advanced computer software skills, including writing macros in Excel and other accounting packages
Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As a Digital Media Buyer, you will be responsible for operating digital marketing platforms (Facebook, Youtube, Pinterest etc) optimally, with a sense of ownership. You will also handle advertising cost maintenance.
What you will do:
- Creating & Managing of Advertising/ Marketing Campaign
- Optimizing the campaigns for best results and Driving growth for the company.
- Interacting with the Brand Team (In-house & Agencies) for the creation of Marketing collaterals which has to be marketed at the lowest possible costs.
- Finding new advertising opportunities in terms of more advertising areas or in terms of ad platforms to increase the revenue while maintaining required profitability.
- Taking complete control & responsibilty for the platforms in terms of selection of creatives, ad copies, campaigns & targeting for both the advertising Inventory as well as Demographic targeting of the audience for a specific product and budget allotment for each run campaigns.
- Creating an insightful report to give feedback for content creation for creating better creatives to help reduce advertising spends for reaching audiences.
- Running analysis for improving ROIs of advertising.
- Creating Analytical models to generate better performance.
- Evaluating various marketing strategies and creating an alternative path for better results.
What you need to have:
- B.Tech from A grade colleges, PG not compulsory
- Past experience with digital marketing platforms
- Good communication skills
- Should be able to work till long hours
- A go-getter
- Fresher from IIT, NIT who is inclined towards digital marketing can also be considered.
- Should have good analytics skills, Consulting background
We are the world’s first company building tech at the intersection of food tech, blockchain and machine learning. At Gulpie, we’re building the future of food discovery. At our core, we are a tightly knit mad bunch that is driven by mission, values and customer-obsession.
We're not looking for an average Joe. Are looking for a position that is going to challenge you and bring out the best of your potential? We promise to nurture you with utmost care and resources to help you achieve your dreams. The ones who worked with us went on to become leaders that are known for their ambition.
You’ll be playing a key role in building a community of food reviewers. Everyday, you’ll be interacting with some of the smartest minds and most popular food influencers. If there’s one thing you’ll take away from the position, it would be an incredibly powerful network that will open doors for the rest of your career.
You’re good with :
- Hustle. Hustling. Hustled.
- Devising innovative growth hacks to identify the right social channels and efficiently converting them
- Data-driven decision maker with a clear understanding of metrics, funnels and churn
- Self-learning with proven ability to learn things on the fly
- Socially engaging
- Empathetic and obsessed with all things food and people
- Story-telling reputation that precedes you
- Hungry to learn
You’re awesome if you have :
- Experience hustling for early stage products
- Experience working with A/B testing and other analytics tools like GA, Mixpanel & Hotjar
- Passionate about food
- Experience building online/offline communities
You’re looking for :
An Opportunity to work on a meaningful problem with massive potential to scale. A company that strongly believes culture and work ethic are quintessential for a happy working environment. An ambitious, entrepreneurial and passionate team obsessed with the quality of everything they lay their hands on.
We believe smart people with integrity don’t need to be managed as they have high standards set for themselves. We don’t believe in stipulated working hours. One is only accountable to their deliverables. Though sounding cliche, we value hard working people, a notch higher than you might usually expect, and equally reward them. Your work will receive the credit it deserves.
We love people bubbling with ideas - the crazy ones that believe in their ideas enough to go the lengths to make them real. We believe it’s important to hear everyone’s opinion and empower them with tools to build innovative products. Consistently achieving impeccable results is not only a professional but a personal goal here. We know talented individuals that work hard can do magic. That said, we believe intellect without humility is a recipe for failure.
Does it sound like you?
- Write to us with your 2 best ideas to go viral with food.
- Send us your resume and let us know why you think you’re unique. Why don’t you tell us about a couple of growth hacks you’ve successfully pulled off?
- Have run marketing campaigns before? Have a personal or professional blog? Share some links or your social profiles.
R Programming
Python
Follow Cutshort