SEO Analyst

at Bikayi

DP
Posted by Harika Singh
icon
Bengaluru (Bangalore)
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1 - 8 yrs
icon
₹2L - ₹10L / yr
icon
Full time
Skills
Search Engine Optimization (SEO)

SEO Analyst JD

About the Role:

 

Bikayi is looking for an SEO Analyst for its Growth team. The expected outcome would be to make our website pages rank and help in regular content management.

What makes the job role interesting is that - we would prefer someone from an eCommerce background though we always welcome SEO geeks who are crazy about traffic

 

Responsibilities:

  1. Well versed with SEO practices and how SEO content is written and formatted;
  2. Excellent at keyword research and analysis with prior experience of understanding tools like SEMRush, Google Analytics, Webmasters;
  3. Content editing and formatting;
  4. Excellent in written English, brownie points if you are a storyteller;
  5. Taking full ownership of the SEO related organic activities of the company;
  6. Topic distribution and allocation.
  7. Influence and inform overall search strategy for the organization based on the current technological architecture and business needs. Prepare a strategic roadmap for search mechanisms covering all technical systems
  8. Build knowledge on the current SharePoint search engine, taxonomy tuning, search integration across varied platforms, search analysis and be well-versed with ranking models.
  9. Monitor latest SharePoint search and taxonomy trends, best practices, and techniques to ensure that our Enterprise knowledge systems are best in the industry
  10. Recommend bots/tools/plug-ins/modules to enhance the overall end-user experience
  11. Measure and optimize our platforms to improve ease of use (usability), and create the best user experience by exploring different approaches to solve end-users' problems
  12. Have excellent knowledge of search technologies in general and search integration in the context of an enterprise
  13. Be familiar with intelligent search and AI-based search
  14. Have working experience of how platforms use ranking model and calculate relevance rank; ability to influence the order of search results by using query rules, search schemas and ranking models
  15. Analyze and identify content gaps by performing continuous keyword research – including discovery and expansion of keyword opportunities (meta tags, search-friendly Titles / URLs, synonyms, canonical), optimizing content (documents, experts, videos, etc.) for improved search results
  16. Create innovative user experiences that would attract and delight target audiences. This would include coming up with mobile-first ideas
  17. Identify and implement standard processes and automation to bring repeatability, efficiency, and scale for the search optimization and execution
  18. Create and maintain insightful automated dashboards & data visualization to track core search metrics and extract useful business insights from the same
  19. Effectively communicate complex search analytics and recommend actions
  20. Work closely with cross-functional teams - Product team, Tech team, Design team etc., - to achieve the overall search and content KPIs
  21. Focus on effective stakeholder management and build rapport with several internal partners and customers

Minimum Qualification

  1. Strong working knowledge of  HTML, CSS
  2. Exposure to search technologies and search integration in an enterprise with myriad platforms
  3. Exposure to user psychology and search patterns including design thinking for better user interfaces and user experience
  4. Experience with data visualization (e.g., Google Analytics,GSC etc.)
  5. Preferred - Experience designing UX solutions for complex user problem

 

 

 

About Bikayi

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Founded
2019
Type
Products & Services
Size
100-1000 employees
Stage
Raised funding
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