Senior Manager - Product Marketing

at An EdTech Startup

Agency job
via Qrata
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Bengaluru (Bangalore)
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4 - 9 yrs
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₹8L - ₹30L / yr
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Full time
Skills
Product Marketing
Product Marketer
User Engagement
Mobile App Marketing
Digital Marketing
Social Media Marketing (SMM)

Responsibilities:

  • Build user journeys and communication strategies for every funnel the user goes through in the app
  • Build highly engaging campaigns across user funnels to increase conversion rates
  • Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
  • Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
  • Work with internal and external stakeholder to seamlessly drive all campaigns 
  • Constantly look for funnel drop offs and optimise every step to increase conversion rates
  • Share data on daily, weekly and monthly basis with the larger team

 

Requirement:

  • 5+ years of hands-on experience in working with user engagement platforms like WebEngage
  • Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
  • Knowledge of HTML coding to create emailers is a must
  • Experience working in a B2C product or Edtech is preferrable
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