Responsibilities:
- Build user journeys and communication strategies for every funnel the user goes through in the app
- Build highly engaging campaigns across user funnels to increase conversion rates
- Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
- Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
- Work with internal and external stakeholder to seamlessly drive all campaigns
- Constantly look for funnel drop offs and optimise every step to increase conversion rates
- Share data on daily, weekly and monthly basis with the larger team
Requirement:
- 5+ years of hands-on experience in working with user engagement platforms like WebEngage
- Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
- Knowledge of HTML coding to create emailers is a must
- Experience working in a B2C product or Edtech is preferrable
Similar jobs
We are looking to hire a Performance Marketing Manager to lead the planning, optimization, and
reporting of performance marketing initiatives to help drive traffic and maximize ROI across Paid
Social channels. Prior experience working with India’s leading Performance Marketing agencies
would be preferred.
Key Responsibilities
● End to end management of performance marketing activity across Paid Social channels (Google / Facebook), including creating a strong performance marketing
strategy & execution plan
● Managing campaigns across digital channels to drive strong return on investment and efficient CAC
● Identifying and testing evolving channels
● Strong with data, analytics & result oriented
Experience Required
● Minimum 1.5-2 years of prior experience in a leading performance marketing agency
● Experience building effective multi-channel marketing strategies, including PPC, SEO, social media and other digital channels
● Direct experience in implementation of paid marketing with a mix of New and RM strategies (Facebook) and search, display, video, and shopping (Google)
● Excellent analytical skills and ability to read consumer behaviour trends to drive actionable insights & recommendations
● Working knowledge of retention marketing tools would be an added advantage
Associate Performance Marketing
at Angel One
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App and web User acquisition and engagement
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Hands on experience on media channels like Google, Facebook etc.
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Work experience on MMPs like Apps Flyer, Firebase
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Have Driven Performance Marketing Strategies and Operations Across Ad Networks.
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Be Able to Work Efficiently with Our Design and Content Teams to Build Eye-catching Ad Content
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Be Able to Report on Marketing Performance to Enable Improvements in Results
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Work closely with Analytics/Data Science team to build right personalized campaigns for different consumer segments.
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Align with Product team and sales team for funnel improvement and tech related issues.
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Manage campaign reports with good presentation skills.
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Potential user research, A/B testing of creatives, channels, and placements.
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Work Experience in B2C brands will be preferred.
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Experience in managing Facebook/Google campaigns
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Fundamental AdWords certification
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Good presentation skills
About The Role:
Our dream Digital Marketer will be responsible for executing a variety of tasks, including keeping our paid channels up-to-date and running plenty of experiments. This role demands a lot of research and frequent troubleshooting. You will need strong problem solving skills in an area where answers are rarely obvious!
Typical Daily Duties:
- Manage active campaigns, test and optimise
- Conduct keyword research and create audiences for targeting
- Work on the copy and creatives for the ads independently or in conjunction with our designers (e.g. image ads, banners, videos, etc.)
- Track KPIs to assess performance and pinpoint potential issues
- Find new opportunities to improve results
- Stay up to date with PPC (Pay per click)
Requirements
- Keyword Analysis
- On-Page Optimization
- Off Page Optimization
- SEO Tools
- Site Analysis
- Google Search Console
- Local Business SEO
- Job Type: Full-time
- Experience: 3+ year (Preferred)
- Excellent client servicing skills
- Computer proficiency
- Ability to interact with varied cultures
- Energetic, Confident, and Motivated & Self- driven
- Working Days: Mon to Fri and 1st, 3rd and 5th Sat off
- Salary: Up to 25K
Responsibilities
· Strengthen our relationship with clients and company partnerships
· Plan and execute campaigns and events
· Track, analyze and report the success of those campaigns and events
· Create online and offline marketing content
· Empower the sales team with marketing content and campaigns that help drive sales
Qualifications
· 2-3 years' of marketing experience
· BS/BA in Marketing or a related field of study
· Excellent writing and communication skills
Marketing Manager
at Codeyoung
Job brief
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
What does a Digital Marketing Manager do?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
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Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
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Design, build and maintain our social media presence
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Measure and report performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs)
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Identify trends and insights, and optimize spend and performance based on the
insights
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Brainstorm new and creative growth strategies
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Plan, execute and measure experiments and conversion tests
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Collaborate with internal teams to create landing pages and optimize user
experience
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Utilize the strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touchpoints
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Instrument conversion points and optimize user funnels
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Collaborate with agencies and other vendor partners
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Evaluate emerging technologies. Provide thought leadership and perspective for
adoption where appropriate
Requirements
-
Proven working experience in digital marketing
-
Demonstrable experience leading and managing SEO/SEM, marketing
database, email, social media and/or display advertising campaigns
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Highly creative with experience in identifying target audiences and devising
digital campaigns that engage, inform and motivate
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Experience in optimizing landing pages and user funnels
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Experience with A/B and multivariate experiments
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Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,
Omniture, WebTrends)
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Experience in setting up and optimizing Google Adwords campaigns
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Strong analytical skills and data-driven thinking
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Up-to-date with the latest trends and best practices in online marketing and
measurement
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
B2B Marketing Generalist
Description:
This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you!
Competencies:
- Able to multitask independently with minimal supervision
- Naturally able to think critically and take independent decisions
- Meticulous with project documentation
Skills:
- Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
- Highly proficient with Microsoft Office (Excel, PowerPoint)
- Experience with agile project planning and management will be a plus
Experience:
- Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
- Ability to write/execute creative and project briefs and communicate technical info with ease.
Location and Type:
Remote, Full-time
Evaluation:
Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.
Social Media Manager
Key Responsibilities will include full ownership of performance for a specific market or product area and the following:
- Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SM traffic and increase ROI
- Delivering performance reports and insights to the PPC team and internal stakeholders
- Addressing and escalating campaign performance issues
- Responsible for AB tests, Competitive analysis and key mining
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Develop relevant content topics to reach the company’s target customers.
- Ideate, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
- Supporting internal sharing of knowledge through training and coaching
Qualifications- Matser's
Essential:
- Proven SM experience – both Paid and Organic (at least 2 years)
- Exceptional analytical skills, including data manipulation and strong Excel knowledge
- Fluency with one or more bid management tools (FB UI/Linkedin)
- Strong Web+Mob analytics experience (Google Analytics, Appsflyer)
- Moderate to high proficiency in Influencer arrangement and campaigning on YT anf Instagram
- Very results oriented, creative, resourceful, detail-oriented and exceptionally organized
- Excellent verbal, written and presentation skills
- Very good English (written and verbal)
Desirable
- Relevant subject degree in maths, e-commerce, or digital marketing
- Blueprint, GAP Certified or similar qualifications
- Additional points to candidate with understanding of MySQL, python/R and Tableau
- Project management experience
- Self-motivated, tenacious problem solver who uses the Initiative