Senior Manager - Digital Marketing

at Vahak

DP
Posted by Vahak Talent
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Bengaluru (Bangalore)
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4 - 7 yrs
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₹10L - ₹15L / yr
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Full time
Skills
Digital Marketing
Social Media Marketing (SMM)
Mobile App Marketing
Social media strategy
Search Engine Optimization (SEO)
PPC

About Vahak:

Founded in 2019, Vahak is India's largest online transport marketplace with more than 10L+ transporters and lorry owners on its platform. It’s a B2B marketplace for agents & brokers, transporters and individual lorry owners to carry out seamless load and lorry bookings.


JD for Senior Digital Marketing Manager: 

We're looking for someone who thrives in the very early stages of a company and is self motivated, multi-tasker, and a demonstrated team-player. Also, get the best learning experience  working directly with the founding team. Candidates will be directly reporting to the Growth & Marketing Head. 


Roles and Responsibilities: 

  • Plan monthly/quarterly performance marketing strategy to drive growth.
  • Driving activations and repeat transactions from users. 
  • Using Engagement & Analytics platforms for journey building & segmentation of users  for targeted campaigns. 
  • Re-engaging with users to increase their time spent on the site or app. 
  • Evaluate and optimize the end-to-end Sales Funnel.
  • Plan digital channel mix visitor traffic, conversion rates, ROAS etc.
  • Proactively recommend creative ideas & drive the optimum strategy for new user acquisition.
  • Optimize allocation of budget & drive continuous improvements in key metrics.
  • Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders.
  • Regularly measure, review & report all campaigns.
  • Regularly follow market trends & implement the latest marketing tools & strategies.
  • Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools.
  • Insights from the analytics to be implemented into successive performance campaigns & larger website/app strategy.
  • Reviews & reporting with other teams & internal stakeholders.

Requirements: 

  • 4-6+ years of experience in Digital Marketing (Startup/Tech Logistics/Transport industry experience would  be an added advantage.) 
  • Strong understanding of the User Funnel for acquisition & retention. 
  • Prior experience using Engagement, MMP & Analytics tools is a must (such as Branch, Appsflyer,  Mixpanel, Clevertap, Moengage, Netcore, Exotel, Webengage etc) 
  • Strong understanding of Remarketing campaigns. 
  • A strong grasp of web analytics, A/B testing, and metrics-driven marketing. ∙ Attention to detail and the ability to effectively multi-task in a deadline driven  atmosphere. 
  • Highly proficient in Excel, Database query. 

About Vahak

Founded
2016
Type
Product
Size
20-100 employees
Stage
Raised funding
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