Senior Digital Marketing Executive

at Lexagent Services India Pvt Ltd

DP
Posted by Anushree Chakraborty
icon
Pune
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3 - 5 yrs
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₹3.5L - ₹5.5L / yr
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Full time
Skills
Marketing
Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
B2B Marketing
Search Engine Marketing (SEM)
Google Adwords

EDUCATION: MBA/PGDM in Marketing, Bachelors in Marketing, or related experience in marketing / Bachelor’s or master’s degree in marketing or a related field

 

EXPERIENCE: 3-5 years of experience in Digital Marketing, SEO, & Social Media content creation and functions in Service Industry. Proven working experience in digital marketing, particularly within the B2B Industry.

 

WORK-LOCATION:

Koregaon Park, Pune. Onsite. Full time employment

 

COMPETENCIES / SKILLS:

This position will be responsible for Digital Marketing Strategies, managing marketing agencies, managing a team of SM associates, generating organic and paid leads from electronic, social, and digital media. The profile would require to:

  • Develops digital marketing strategy by studying target market, tracking changes in given metrics to achieve the marketing goals, identifying customers and their current and future needs, and monitoring the competition.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and PPC advertising campaigns.
  • Collaborates with internal & external teams to create content and SEO strategies and optimize user experience.
  • Experience in setting up and optimizing PPC campaigns on Google & Facebook.
  • Designs, builds, and maintains our social media presence.
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console Hubspot, WebTrends, SEMRush, etc.)
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals KPI.
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
  • Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
  • Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

 

PERSONALITY & OTHER TRAITS:

  • Should be highly up-to-date with changing marketing trends web technology
  • Must have good writing skills with attention to details.
  • Designs, builds, and maintains our social media presence.
  • Must be able to think creatively about innovative approaches to marketing and increase brand awareness.
  • Excellent communicator, Smart, Charming, Extrovert, Disciplined, Punctual, Mature & Good team player.
  • Good IT skills in Word, Excel, Outlook & Presentation.
  • Working knowledge of HTML, CSS, word-press website development and constraints.

 

Key Skills

Social Media Content Creation / SEO / Content Marketing/ B2B Marketing / SEM / Backlinks Building / Campaign Management / Facebook Ads / Google AdWords

About Lexagent Services India Pvt Ltd

Lexagent gives personalized expat relocation services, to move your expat employees hassle-free. Global mobility solution for employees moving to India and outside India.
Founded
2005
Type
Services
Size
20-100 employees
Stage
Profitable
View full company details
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