Senior Content Writer

About Vahak:

Founded in 2019, Vahak is India's largest online transport marketplace with more than 10L+ transporters and lorry owners on its platform. It’s a B2B marketplace for agents & brokers, transporters and individual lorry owners to carry out seamless load and lorry bookings.

JD for Head of Content:

We're looking for someone who thrives in the very early stages of a company and is self motivated, multi-tasker, and a demonstrated team-player. Also, get the best learning experience  working directly with the founding team. Candidates will be directly reporting to the Growth & Marketing Head. 

 

She/he will ensure engaging content across all channels: be it online or offline, app, social media or website, ad copies or blog posts. This is a leadership role and will require mentoring the team to consistently deliver breakthrough content ideas that in turn would drive substantial engagement and user-generated content.

 

Roles & Responsibilities:

 

• Making content marketing a scalable and effective acquisition channel for Vahak.
• Ensuring content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and shareability on social media a target-oriented approach is a must (user engagement, retention, organic growth).
• Strengthen the Vahak brand by creating category shaping content.
• Develop a differentiated content strategy with a strong emphasis on visual content. Continuous evolution of strategy based on user feedback and competitor's reactions is a must.
• Building a content strategy - across channels (blog, social media, website, PR, SERP) and formats (video, text, ebooks, memes and more).
• Defining strategic goals (Metrics, Targets, OKRs) and monthly/quarterly planning.
• Process excellence - Build, monitor and improve processes.
• Stakeholder Management / Consensus Building - direct marketing/ product/ HR efforts to achieve set goals.
• Owns the content calendar and ensures this is delivered through a combination of sources - in-house team, influencers, brands, and users, within agreed budgets.
• Strategize and create content for Social Media channels and work towards building an active transport community online.
• Create marketing content for Google/Facebook Ads, mailers, SMSs, newsletter etc.
• Develop and monitor analytics to track what content is working, analyze gaps, and incorporate learning into the content calendar.
• Develop and implement creative ideas for marketing/PR campaigns (requires close coordination with the marketing team).
• Conduct keyword research and use SEO best practices to increase organic reach.
• Seek out backlink and joint blogging and content opportunities with third-party platforms. Regularly update and own the company's website.

 

Requirements:

 

• 8+years of overall experience of building content strategies (added advantage - Startup/Marketplace/Transport industry experience). Someone who has seen/ led the journey of building a content marketing powerhouse.
• Entrepreneurial mindset: Works proactively, takes calculated risks, independent thinking, and decision making.
• Excellent first principle problem-solving skills.
• Someone who can balance strategy with execution.
• Someone who has built and improved complicated processes to achieve common goals involving multiple stakeholders.
• Has led a team of at least 20 people.
• Hand- on experience with SEO and video content production will be a big plus.
• There will be minimal management and extreme autonomy.
• Should be Data oriented (highly proficient in Excel, Database query etc.) 

 

Responsibilities:

• Based on digital strategy, creative direction and your own research and ideas, create and execute effective content plans that build audiences, generate engagement, drive traffic and generate a positive ROI over time.
• Source, curate and post relevant content on websites, social media, email marketing, etc.
• Research and understand the company ecosystem, target markets, and the influencers in their space to determine what type of content will be most beneficial for building inbound link and mention profiles.
• Plan and create blog posts, case studies, social content, etc. to be posted on 3rd party websites; set up content marketing calendar for the region as well.
• Research and identify additional opportunities to increase our brands' exposure on the internet.
• Assist the SEO team with other tasks as needed.

 

Requirements:

• 1-3 years of relevant experience with content marketing experience,
• Excellent written and verbal communication skills.
• Experience keeping track of metrics and being able to report them when needed.
• Ability to meet deadlines and outreach goals.
• Ability to multi-task and handle multiple brands at one time.
• Ability to collaborate as well as work independently.
• Experience with tools like Outreach.io, BuzzStream, or Pitchbox.
• Proficiency with Ahrefs, SEM Rush and other SEO Tools is a plus

Our company is looking for a #ContentWriter to join our Marketing team. The content writer should be able to write independently to create content for blogs, guides, emails, social media, and the company website.

The content writer's responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication.

Ultimately, the writer will deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

Responsibilities:
- Research, outline, produce content, proof, and publish digital content
- Optimize content according to SEO
- Regularly produce various content types, including email, social media posts, blogs, etc.

Skills & Experience:
- Knowledge of #DigitalMarketing tactics, including #SEO, email marketing.
- Regularly produce various content types, including email, social media posts, blogs, and white papers.
- Review/Edit content produced by other members of the team.
- Excellent writing skills, as well as the ability to communicate and collaborate effectively
- Minimum experience - 1 year

Content Writer

Roles & Responsibility:

To write on a variety of topics related to education and courses offered by the colleges and institutions in India and educational news and updates etc.

Knowledge of writing articles, blog posts, descriptions, page titles etc. for digital media.

Create content which gives website readers access to information in a simple, easy to understand language.

The content writer should know the target audience and write content to engage and draw visitors.

Generate content, making smart use of keywords. The text should have relevant keywords and variations for better search engine ranking and indexing.

Creating stories from in-house reports/surveys monthly.

Developing new ideas for web content.

Work with team members to enhance content pieces.

Desired Profile

Freshers with impressive writing skills are welcome.

As a web content writer, the ability to write engaging content for websites.

Knowledge in writing content for websites/print/company blogs.

Good written and communication skills.

Awareness of Search Engine Optimization (SEO), internet marketing trends is a plus.

Excellent time management skills.

Personal Traits:

Excellent written and oral communication skills.

Excellent problem-solving skills.

Should be excellent in Time Management, Planning Skills & Organizing Skills.

We are looking for an energetic, inspired copywriter to be a vital part of the marketing team, reporting directly to the Founder. The ideal candidate will be responsible to develop the tone of voice for a brand and infusing a unique personality. You must possess exceptionally strong writing, fact-checking, proofing and time-management skills. Working closely with cross functional teams, the copywriter will revamp and elevate the vocabulary of the brand, delivering written content for all primary brand needs including (but not limited to) online and offline marketing copy, educational materials, new product campaigns, packaging, POS collaterals, mailers, fact sheets and internal presentations. You love a fast-paced, dynamic and collaborative environment. You'll use your experience and creative intuition to push our brand to new heights. Requirements: Do you have four (4+) years of copywriting experience with super writing and communication skills? Also, we are seeking someone who has the ability to work well in a team environment but also think and work independently; passion for trends in social and digital environment and the ability to channel the consumer. You are highly resourceful with excellent problem solving skills and sensitivity and cultural awareness, inspiration, empowerment and impactful; extremely organised and detailed with a strong sense of prioritising. Must be proficient in Microsoft Office.

The duration of this internship is ___2_ months.

Owing to the dynamic nature of this role, there are very few routines, which include the following: - Analyse Target Groups on various criteria to facilitate strategic planning - Curate and manage marketing avenues along with related costs, viability, and approach - Social Media Marketing Conceptualization, Iteration, Curation, and Application. (Facebook, Twitter, Instagram) - Understanding current Print, Digital & Electronic media dynamics to suggest advertisement placement - Remaining up to date with industry and market dynamics to integrate information with strategy - Generating quality leads while optimizing cost ratios - Presenting collateral ideas to clients and guiding them through their marketing journey.

Company Detail : A Delhi-based Parenting website, focusing on Early-Learning and Development of babies during the first 3 years. We endeavor to provide parents and caregivers, the right resources on early learning and help them take this big step towards developing their children into conscientious, thinking beings. The kind who will grow up to become change agents of a better world. Co-Founders have 9 years of rich experience in the field of technology, media, branding & advertising. Gaurav Dobhal ( Previous experience at Google YouTube India heading Asia Pacific division), Angana Saikia (Previously worked as Strategic Media Lead at Group M Media ) & Shazia Ahmed ( Previously worked as Business Director at Group M Media) are working full-time on this venture. Website Name : Baby Big Step Work Profile: Looking to hire a young and energetic individual for the position of Website Content Manager & Writer. The successful candidate will write, coordinate, review and edit content. The goal is to provide exceptional, informative and engaging content for the audience. Requirements : · Strong writing/editing/proofreading skills · Hands on experience with MS Office · Excellent written skills in English · An eye for detail along with critical thinking · Prioritizing and multitasking