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We are seeking a dynamic and experienced Brand Manager to join our team in India. The ideal candidate will be responsible for developing and executing brand strategies to enhance brand equity and drive business growth. As a Brand Manager, you will play a crucial role in shaping the brand identity, implementing marketing campaigns, and ensuring brand consistency across all channels.

Key Responsibilities:

Brand Strategy:

• Develop and implement comprehensive brand strategies to strengthen brand awareness and loyalty.
• Conduct market research to identify consumer trends and competitor activities, providing insights for strategic decision-making.
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Brand Positioning:

• Define and communicate the brand positioning, ensuring it aligns with the company's overall objectives.
• Collaborate with cross-functional teams to integrate brand strategies into product development and marketing initiatives.

Marketing Campaigns:

• Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and social media.
• Work closely with the creative team to develop compelling and consistent brand messaging.

Brand Compliance:

• Ensure brand consistency in all communication and marketing materials.
• Monitor and enforce brand guidelines throughout the organization and external partners.

Budget Management:

• Develop and manage budgets for marketing and brand-related activities.
• Analyze return on investment (ROI) for campaigns and initiatives.

Cross-functional Collaboration:

• Collaborate with sales, product development, and other teams to align brand strategies with overall business objectives.
• Build strong relationships with internal and external stakeholders.

Market Analysis:

• Monitor industry trends, market conditions, and consumer preferences to identify opportunities and challenges.
• Conduct regular competitor analysis to stay ahead in the market.

Performance Measurement:

• Establish key performance indicators (KPIs) to measure the success of brand initiatives.
• Regularly report on brand performance and recommend adjustments as needed.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience as a Brand Manager in a similar role.
• Strong understanding of market dynamics and consumer behavior.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Demonstrated ability to lead cross-functional teams.

If you believe you have the skills and experience to drive our brand to new heights, we invite you to apply for this exciting opportunity.

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

Role Description

Need a graphic designer who should be able to conceptualise campaigns and execute eye-catching and professional email designs. With the desire to learn organisational and business values, they should be able to determine the requirements and produce exceptional work.

Responsibilities

1. Understand the brief, participate in brainstorming and produce creative designs that result in an engaging consumer journey.
2. Collaborate with the marketing team and copywriters to understand the exact requirements and expectations.
3. Be a great team player and coordinate with other design teams to seek and provide design assistance.
4. Use proficient creative software skills to create variety of static and motion graphics for communication design.
5. Learn business requirements and organisational values to adapt the same in designs.
6. Understand how creatives are performing via analysing performance data, and incorporate the same understanding into subsequest creatives.

Requirements

Strong Knowledge of Photoshop and Illustrator.

• Excellent visual design skills in both static and basic motion graphics.

• Basic knowledge of HTML and Adobe XD will be advantageous.

• Ability to present your designs and defend your solutions to various stakeholders.

• 2-4 years of experience as a graphic designer in a relevant field. Good layout designing skills and sense of colour usage.

• E-commerce background is a plus point.

Professional written and interpersonal skills.

• Understanding the Beauty Space is a plus.

• Experienced in determining requirements and meeting deadlines.

Role Description

We are looking for a Branding Designer / Graphic Designer to produce and oversee creative solutions to address our marketing needs. They should have in-depth knowledge of graphic design, styles and layout techniques.

You should also have experience executing marketing

projects from conception to production, including logos, theme decks, website implementation and marketing. Ultimately, they should be able to determine the requirements and delivering high-quality

pieces on tight deadlines.

Responsibilities & Personal Skills

Oversee all branding design projects, from conception to delivery

Understand the brief, participate in brainstorming and produce creative designs that result in an engaging consumer journey.

Generate ideas and design dynamic original pieces and themes for sales and events.

These should include illustrations, infographics, gifs, typography and layouts made using graphic design softwares

Collaborate with the marketing team and copywriters to understand the

exact requirements and expectations.

Translate creative thinking into imagery and copy that retains and clearly expresses the initial ideas.

Keep creative elements under control in order to deliver them on brief, on time and on budget, often to tight deadlines.

Maintain brand consistency throughout all our marketing projects.

Managing multiple design projects simultaneously while meeting deadlines

Well-versed with social media and marketing and online platform banners

Contributing to the brand strategies developed for projects including ideas that

demonstrate insight and innovation; solutions that engage audiences

Being capable of taking responsibility for owning, shaping, developing and delivering creative projects while working as part of a team and individually.

Stay up-to-date with design and fashion trends, industry developments and tools.

Qualifications & Experience

Minimum 4 6 years of experience in graphic design, branding, illustrations etc. for creative agencies, other web companies, e-commerce industry etc.

Proficient in graphic design software Adobe, Figma, etc

Good communication skills plus professional written and interpersonal skills. Ability to meet deadlines and collaborate with a team

Strong aesthetic and visual design skills with the ability to combine various colors, fonts and layouts in both static and basic motion graphics.

Attention to visual details

E-commerce background is a plus point.

Understanding the Fashion Space is a plus.

Mid-Level Marketing Assets Developer & Curator (B2B Telecom Market)

Position Overview:

 We are seeking a skilled and creative Marketing Assets Developer & Curator to join our dynamic at

Globe Teleservices Pte. Ltd. As a key member of our marketing team, you will be responsible for

the creation and development of various digital marketing assets such as corporate profile &

investors decks, product literature -Brochures. Your role will be critical in crafting visually engaging

and compelling presentations that effectively communicate the value propositions of our tech

solutions to clients, investors, and other stakeholders to drive business growth. At the same time

maintaining a library or database of marketing materials, ensuring they are up to date and easily

accessible to the marketing team and other departments.

Job Description:

 Marketing Assets Creation & curation: Develop and design visually appealing corporate decks,

investors decks, and product decks that align with our brand guidelines and effectively showcase

our B2B tech solutions. Manage and maintain a library of marketing collateral, ensuring that

materials are up-to-date and readily accessible for internal and external use.

 Content Collaboration: Collaborate with cross-functional teams, including product managers, sales,

and in house marketing designer, to gather necessary insights, data, and technical information to

create content that resonates with our target audience.

 Visual Storytelling: Utilize your creative skills to visually represent complex technical concepts and

data in a clear and concise manner, ensuring ease of understanding for both technical and non-

technical audiences.

 Branding Consistency: Ensure all digital assets adhere to our brand identity, messaging, and style

guidelines, maintaining a consistent and cohesive brand image throughout.

 Market Awareness: Stay up-to-date with industry trends, market developments, and customer

needs to ensure our digital assets remain relevant and effective in conveying our value proposition.

 Presentation Enhancement: Continuously explore innovative ways to enhance the visual impact of

presentations through the use of graphics, images, animations, and other multimedia elements.

 Quality Assurance: Review and proofread digital assets to maintain accuracy, grammar, and overall

quality, presenting a professional and polished final product.

 Deadline Management: Work efficiently to meet project deadlines, multitasking across various

projects and ensuring timely delivery of digital assets.

Team Management: Individual Contributor reporting to Sr. Mgr. Marketing Communication.

Qualifications and Skills/ Experience & Expertise:

 Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.

 Proven experience 2-4 years in creating and designing corporate decks, investors decks, and

product literature for B2B SaaS /tech solutions providers.

 Proficiency in presentation software (e.g., PowerPoint, Keynote) and graphic design tools (e.g.,

Adobe Creative Suite).

 Strong visual storytelling and data visualization skills.

 Excellent attention to detail and ability to adhere to brand guidelines.

 Solid understanding of B2B tech solutions and their value propositions.

 Creativity and a keen eye for aesthetics and design trends.

 Strong communication and collaboration skills to work effectively with cross-functional teams.

 Ability to manage multiple projects and meet tight deadlines.

 A proactive and self-motivated individual with a passion for innovation in visual communication.

 Familiarity with the Telecom industry & products like CPaaS, UCaaS, A2P messaging will be an

added advantage

 Excellent communication and collaboration skills, with a keen eye for detail and design aesthetics.

Key Deliverables:

 Marketing Collaterals: Create high-quality product literature and marketing collaterals.

 KPI: Timely delivery of visually appealing, engaging, and on-brand marketing materials.

 Content Effectiveness: Monitor & measure the impact of marketing content on lead generation and

brand awareness.

 KPI: Demonstrated improvement in lead generation metrics and engagement rates.

 Brand Consistency: Ensure brand consistency across all marketing materials and channels.

 KPI: Positive feedback from stakeholders on adherence to brand guidelines.

 Cross-Functional Collaboration: Collaborate effectively with internal teams and external vendors.

 KPI: Positive feedback on teamwork, communication, and project management.

 Market Understanding: Stay updated with industry trends and customer insights to inform content

strategies.

 KPI: Active participation in industry events, competitive analysis, and market research

initiatives.

Location: Vashi, Navi Mumbai

Work Duration: Monday to Friday

Education: Any graduate with digital certifications (a must)

Remuneration: Negotiable based on candidate’s level of experience.

Company Overview

Globe Teleservices, is a one-stop solution for international voice, messaging, cloud, and anti-fraud services,

catering to the ever-evolving needs of the Telecom ecosystem. With our secure and seamless interconnections,

coupled with top-notch solutions, we enable innovations that connect our global clients with the world. Backed

by years of experience in the telecom industry, we offer direct interconnections across 87 MNOs ensuring

efficient communication solutions.

Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline. Join us on this transformative journey today!

About Company

As a leading force in the telecommunications industry, GTS takes pride in empowering economies through secure and transformative technology. Our comprehensive suite of services includes international voice, SMS,cloud, and anti-fraud solutions, connecting businesses with customers worldwide and propelling them to new heights. Seamless connectivity, fortified with customizable messaging options, allows us to provide flexibility and scalability to meet diverse needs.

By harnessing the power of next-gen technology, we enable innovation

to facilitate secure and seamless connections. Our origin-based routing maximises quality, productivity, and profitability for our clients. With intelligent communications offering real-time call monitoring, cost analysis, and advanced BI tools, we ensure a cost-effective and efficient communication experience. Our dedication to excellence has earned us recognition and awards far and wide including

Tier 1 A2P SMS vendor for Mobile

Network Operators (MNO) in ROCCO’s A2P SMS Market Impact Report, CC Global Awards, Eurasia Awards and many more.

As proud members of renowned forums like GSMA, MEF, GLF, TM forum, and others, we continue to shape the future of the industry with unwavering commitment.

Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline, solidifying GTS as a global partner for cutting-edge communication solutions.

• Define and execute innovation pipeline for the brand – knowing the stage Gate process
• Conceptualizing & launching new products – have past successes in conceptualizing a brand from scratch / repositioning etc.
• Responsible for driving and delivering business results on the brand
• Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.
• Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making
• Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc.

• Category Management
• Understanding of Marketing Communication Development and Assessment
• Strong Analytical Skills
• Knowledge of Business & Financial Analysis

Job Description:

We are looking for an Assistant Manager in our HR Team (for Employer Branding and Internal Communication) to develop and deliver innovative and effective Employer Branding roadmap and action plans to promote the company as an employer of choice to prospective hires through social media, print and other communication formats and programs. We are looking for someone who can engage well with existing employees and play an important role in internal communication.

This role reports to Head of Human Resources.

KRA:

• Developing a comprehensive and sustainable employee engagement roadmap.
• Identifying and working / liaise with third party vendors to establish an overall all framework to continuously enhance and upgrade the Employer Branding and employee engagement to the current and future requirements.
• Planning, establishing, and collaborating with stakeholders to keep the social media presence and channels related to recruitment and employer branding fresh and relevant.
• Responsible for Employee Engagement, Employee Brand Management, Event Management related to employee engagement.
• Leading the development and delivery of internal communication plans and materials and managing events and engagement plans.
• Improving the Employee Engagement Index by conceptualizing and implementing various employee development and engagement initiatives.
• Expanding the company's online presence and developing creative ways to draw prospective employees to the company's website and identifying new recruitment opportunities through social media.
• Acting as Subject Matter Expert within Employer Branding by providing the best knowledge, best practices and innovative solutions to support the business.
• Establish campus connections and drive campus engagement / relationships to build a sustainable employer Brand.
• Identify gaps and early signals of engagement interventions [through L&D, upskilling and other HR interventions] basis the engagement surveys.

Desired Skills and Competencies:

• Passionate about creating an impact in the lives of employees.
• High energy, flexible and Independent/Enthusiastic, work well with internal & external teams and be able to adapt quickly to a fast-moving environment.
• Experience and strong understanding of stakeholder management.
• Fluent in English communication (verbal & written expression).

• Develop, implement and manage social media strategy for all our games
• Manage Brand Presence & online reputation across all platforms
• Assist in developing the and executing the marketing & branding strategy to improve market share and reach
• Monitor activities such as media, brand value proposition offered, brand activation, advertising, promotions etc
• Carrying out market research in order to keep up to date with customer trends, as well as attempt to predict future trends
• Develop innovative brand campaigns online in line with business objectives and strategies
• Plan and execute Social Advocacy, Influencer Marketing and Community Management programmes
• Support corporate marketing efforts and coordinate with the management, public relations, marketing and product stakeholders to identify promotional opportunities
• Strategise and oversee marketing campaign from planning to execution for all Digital platforms
• Periodically perform competitor analysis on all mediums
• Behave as a brand champion, ensuring brand equity and guidelines are upheld in all communications.
• Develop strategies to further penetrate the market of Poker
• Handling of brand P&L for effective topline and bottom-line deliveries
• Ensure that we leverage on the common market intelligence & consumer needs
• Analyze player behavior and suggest marketing strategies to enhance the user experience
• Monitor the brand(s) spending in accordance with allocated budgets and business performance
• Lead & generate MIS on brand(s), competition and trade at regular intervals so as to result in effective brand management.
• Collaborate with all stakeholders – internal and external – to consistently deliver on the agreed objectives in the assigned timelines.
• Should drive and calculate ROI for all marketing initiatives
• Spearheading product and tactical innovations on the brand
• Identification and implementation of brand/line extension opportunities

Purpose:

We are looking for an analytical and perceptive Brand Manager, fluent in English & a skilled communicator. 

Role and Responsibilities:

• Conduct consumer and market research

• Identify how our brand is currently positioned in the market
• Design a research-based brand strategy
• Develop and execute marketing campaigns aimed at communicating our brand message 
• Communicate our brand personality internally and align company around foundational ideas
• Lead marketing team members through campaigns
• Measure and report on success of marketing campaigns
• Anticipate consumer trends and keep brand up to date

Qualifications and Education Requirements:

Bachelors is a must. PG Preferred.

Preferred Skills

• 1 – 2 years’ experience in Beauty and Healthcare
• Proficiency in MS Excel, PowerPoint, and Word
• Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular
• Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) 
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Excellent presentation skills
• Working under pressure
• Being passionate and energetic about the brand
•  Organizational and methodical skills are also a bonus