Product Marketing Specialist

- Bringing traditional and creative ideas how to grow key KPIs/drive leads
- A/B testing various ideas.
- Analyzing the data and users’ feedback.
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
- Driving traffic to website, landing pages, social media pages
- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
- Working on a lean startup process.
- Working with the AARRR Sales Metrics (Acquisition – Activation – Retention – Referral - Revenue)
- Prioritizing growth channels.
- Optimizing channels in order to always improve the performance of the business.
- Scaling and Automating the growth processes.


Requirements

- Experience in SaaS marketing would be prefered
- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.
- Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience
- Willing to learn.
- Having a startup mindset

Job Description:

*Need to identify potential market verticals and explore, and analyse the vertical with ADS INDIA’S offerings
* Meeting up with Scheduled Fresh Clients on a daily basis.
* Managing Client Relationships independently.
* Achieving targets on a monthly basis.
* Ensure Strict Adherence of sales process and internal procedures
* Deal with Signing Authorities.

B2B Sales Executive

Sales

 

• Farmers Fresh Zone aims at unlocking access to safe-to-eat, pesticide free fruits & vegetables directly sourced from our farmers. We are an omni channel platform having both offline and online presence. Backed by the Indian Angel Network, We are one of the first Indian agri-tech firms to introduce unit level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers.
•  We are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmer's produce, a movement that is uplifting the farmer community
• Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.
•  We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer obsessed, be it our end user, farmer, vendor or even our internal community.

• To build an effective long-term relationship with the customers and perform sets of sales activities to help the organization run effectively, efficiently, and in support of business strategies and objectives.

RESPONSIBILITY

• Achieve forecasted sales goals
• Manage the sales pipeline and source leads
• Plan and execute sales activities that will ensure sales growth objectives.
• Be able to properly demonstrate the features and benefits of Company instrumentation to customers.
• Set demo session with the potential customer to convert
• Meet customer requirements (responsive, schedule conscious, etc) and maintain relationship
• Provide forecasts, reports, marketing intelligence, and information
• Attend and represent the Company at local exhibitions and meetings.
• On-board customers and keep the communication alive
• Contributes to team effort by accomplishing related results as needed

REQUIREMENTS

• Bachelor's in marketing, business or equivalent
• 1+ years in sales, telecom, broad band, hotels ( oyo )
• Excellent communication and presentation skills
• Solid knowledge of Sales management and b2b sales pipeline management
• Familiarity with analytical, productivity, and reporting tools such as MS Office, Asana, Slack, LinkedIn, PBI, etc...
• Fluency in English,Malayalam is required

Job Description:
The role is for the senior product marketing manager we are looking for an experienced marketer, who is data-driven to own our product marketing function. Your goal is to drive sustainable financial growth through creating/ nurturing and converting marketing leads to boost sales.

Senior Product Marketing Manager Responsibilities:

• Product messaging and positioning
• Go to Market Strategies
• Content Development 
• Market, customer, and competitive analysis
• Designing & Evaluating Marketing Collaterals/ Promotional Plans
• Demand generation 
• Evangelism

Vice President - Marketing

Voiro is a media technology company founded in 2014 – a B2B SaaS offering that is
trusted by some of India’s largest media powerhouses. A revenue analytics platform
for content led businesses, Voiro helps media companies unlock a data driven
approach to accelerating revenue. Over the last 6 years, Voiro has become the
revenue management platform of choice in the Indian media space, earning its spot
in the core technology stack that has driven large live events year after year such as
the IPL, the Oscars, Bigg Boss and Big Billion Day.
Job Description
We’re looking for a marketing leader to build a top-quality marketing practice; one
that will help scale Voiro to the next level on the back of a strong product, a
customer list that includes the best of Indian media, and a tight, close-knit team.
Your Responsibilities
As Voiro’s Vice President of Marketing, you will:
● Be responsible for building and strengthening Voiro’s brand and positioning
in line with the company’s product, vision and strategy
● Own and execute a communication strategy, both external and internal
● Be responsible for delivering a pipeline of conversations to our sales team
● Build a robust, data-driven, measurement-focused marketing practice,
including but not limited to product marketing, content marketing, events
and digital marketing
● Grow a team of focused, capable, marketing specialists
Experience and background
We’re looking for someone with 8 or more years of experience in B2B marketing,
working across at least two or three of the following verticals: brand marketing,
digital marketing and lead generation, product marketing, events, content
production, research and measurement. An MBA is preferred but not essential
Our ideal hire will:.
● Have experience leading a team
● Be a complete technology and media enthusiast
● Be familiar with SaaS business constructs
● Be driven by data and measurement
● Have unquestionable ethics and be incredibly self-motivated

Responsibilities

• Own the messaging, style and tone of voice for TraceX
• Own the content strategy and calendar for different forms of content published by TraceX across its channels
• Custodian of the TraceX content guidelines and playbook, to be followed by employees across the organization when creating content for public consumption
• Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders
• Work with a cross-departmental team, maintain the master content calendar for all web platforms including social media, website, and blogs
• Identify key segment pain points & communicate product value proposition across various channels
• Develop product messaging that differentiates new products and services from others in the market
• Communicate and develop content that show the value of new products and services for prospects and customers across different buying stages
• Own + Support in creating product content such as case studies, videos, website content, and blog posts
• Editorial responsibilities - Ensure stringent quality control for all external content being published on TraceX’s channels – social media, email newsletters, Press Releases, External articles etc.

• Collaborating with stakeholders such as freelance writers, editors, social media and brand marketers, and SEO specialists to create and refresh content to capture crucial SERP real estate
  
  

  Qualifications:

  • 5+ years experience in B2B SaaS or relevant fields
  • Tools Expertise: Experience on tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest, or their equivalent
  • Mastery of spoken & written word with excellent communication skills
  • Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization
  • Sound judgment and decision-making ability in complex, ambiguous situations
  • Efficient project management and stakeholder management skills to scale content marketing programs

Job Description :
● Managing paid ad campaigns across search, display, social and retargeting networks by
conducting extensive keyword research, analysis and testing of keyword performance
● Ensuring successful campaigns managing bids and budgets to be able to meet the predefined
KPI’s.
● Developing and executing Riskcovry’s multi-channel performance marketing strategy.
● Optimising campaigns across multiple channels to deliver the best return on investment
● You identify replicable marketing strategies, tactics and channels that address business pain
points and convey product benefits to drive new customer acquisition – with an implement, test,
and measure mindset
● You write engaging content for marketing ads, campaigns and landing pages
● You test different value propositions and messages across different channels to find the best angle
to introduce our product for each target group
● You build and run A/B tests across landing pages and the homepage

Qualifications
● Bachelor Degree in marketing, business or equivalent
● At least 4+ years of professional experience either in an marketing agency or in-house enterprise
start-up
● Business fluency in English

LogiNext is the fastest growing core technology product company in the space of logistics and supply chain. In 2014, LogiNext was awarded as top 30 startups by IBM, Microsoft Ventures, YourStory, NextBigWhat and in 2015, it received the NASSCOM Emerge 50 award. Being backed by PayTM and Indian Angel Network, LogiNext has achieved huge success in a short span of 18 months and is now set to grow by more than 300% by the end of 2016.