Product Marketing Specialist

at Promobi Technologies

DP
Posted by Rahul Muley
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Pune
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2 - 5 yrs
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₹5L - ₹7L / yr
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Full time
Skills
Product Marketing
Email Marketing

ProMobi Technologies Pvt. Ltd.

Product Marketing Specialist

SaaS-Based

 

ProMobi Technologies is one of the leading Enterprise SaaS products company headquartered in Pune, India. Our product portfolio includes - Unified Endpoint Management (UEM) solution, Push-to talk & team communication platform, Consumer Finance and Hardware as a service (HaaS).


We’re growing and so is our team! We are looking for passionate, self-motivated & energetic individuals to join our dynamic marketing team that’s on the frontline to facilitate growth across our products.


We’re looking for an innovative Product Marketing Specialist  for a flagship product Scalefusion - which is a leading Mobile Device and Endpoint Management Solution helping businesses globally to secure and manage their corporate-owned and BYO (Bring Your Own) devices. With 6000+ customers across 120+ countries, from startups to global enterprises trust Scalefusion.


About the role

As the Product Marketing Specialist you will be required to execute marketing strategies to increase awareness and adoption of our products. You as an ideal candidate are not only passionate but also an experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.


Responsibilities:

  • Responsible for creation and execution of end-to-end marketing campaigns to support our brand building & lead generation initiatives
  • Plan & execute integrated ABM campaigns across channels from concept through execution to generate fresh leads
  • Define & build marketing strategy that opens new revenue streams and/or creates velocity on the existing pipeline. 
  • Develop fully integrated multi-touch, multi-channel programs including both inbound and outbound tactics targeted at new prospects and existing accounts.
  • Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
  • Identify target audience, devise and launch email campaigns to create buzz and generate leads for the business.
  • Develop engaging email content and ensure messages are conveyed clearly and delivered properly to prospects.
  • Increase our solutions’ social, digital, and events presence and visibility.
  • Passionate about technology - keen to learn about how things work and understand technical concepts in ways that everyday people can understand
  • Work closely with a range of cross-functional teams—sales, product marketing to craft thoughtful go-to-market strategies and drive growth initiatives
  • Define key KPIs and funnel metrics to implement tracking and reporting



Requirements:

  • 2-4 years of experience in B2B marketing, preferably in the SaaS industry.
  • Proven relevant experience in creating marketing plans encompassing strategy, customer research, competitive analysis, etc
  • Experience initiating and driving a range of GTM programs including content marketing, social media, paid and organic marketing initiatives, webinars, trade shows
  • Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
  • Hands-on experience with Email marketing automation software(preferably hubspot)
  • Sense of ownership and pride in your performance and its impact on company’s success
  • B2B/ SaaS product experience would be a big plus.
  • Self-starter with ability to seek out opportunities, create an action plan and see it through to fruition

Our Products

  • Scalefusion (formerly known as Mobilock Pro)
    Scalefusion - our flagship product is a leading mobile device & endpoint management software helping businesses to secure and manage a fleet of mobile devices and diverse endpoints including smartphones, tablets, laptops, rugged devices, POS, and digital signages.

  • NuovoPay
    NuovoPay enables Telecom Carriers, Resellers & Finance companies to protect their leased devices against EMI payment defaults. NuovoPay's mobile locking technology remotely locks the devices that are leased to the consumers in the event of failure in EMI payments or if the devices are reported stolen. This ensures reduced collection costs and timely EMI payments.

  • NuovoTeam
    NuovoTeam is an all-in-one employee productivity and push to talk(PTT) app that facilitates employee productivity tracking, communication and collaboration across your workforce with its distinctive features. 


  • Brew Survey

Brew Survey is a data collection and mobile survey app for collecting customer feedback, conducting market research & lead capture without internet connection anytime, anywhere.


About Promobi Technologies

Promobi Technologies:   

ProMobi Technologies provides a leading Mobile Device Management Solution under the brand Scalefusion. The solution allows organizations to manage Android and iOS devices from the cloud. It offers modern mobile device management (MDM), application management (MAM) and content management (MCM) experience for corporate-owned devices. Renowned organizations from startups to Fortune 500 trust Scalefusion for their Device Management. 

 

Scalefusion (formerly known as Mobilock Pro): (Our Flagship Product)  

Scalefusion MDM allows organizations to secure & manage endpoints including smartphones, tablets, laptops, rugged devices, mPOS, and digital signages, along with apps and content. It supports the management of Android, iOS, macOS and Windows 10 devices and ensures streamlined device management operations with InterOps. Fusion of Endpoints at Scale.



Founded
2013
Type
Product
Size
100-500 employees
Stage
Bootstrapped
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Website: https://www.kommunicate.io/" target="_blank">https://www.kommunicate.io/


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9. Gather Market Intelligence , Study Market requirement & Competition with respect to Pricing ,Product Range ,Offering , Strategy .
10 Devote 10% of the time for Sales to get exposure to ground realities and understand the Customer insight.
11. Candidate having Sales background to drive the conventional marketing role will be helpful.

Skills Required
1. Organisation & Planning skills -
2. Creativity
3. Communication Skills
5. Networking Ability
6. Multi tasking Ability
7. Ability to interface with multiple stake holders effectively
8.Ability to work under self imposed deadlines
9. Out of Box thinking
10. Willingness & readiness to Travel.

Candidate should have at least 2-3 years experience in developing marketing strategies and should have worked in Sales .Passion for sports & fitness will be an added advantage .

Designation - Marketing Executive.

Someone wanting and willing to work in high paced, deliverable driven work culture.
Job posted by
Ritesh Mahindrakar
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