Product Marketing Specialist

at Aikon Labs Private Limited

DP
Posted by Shankar K
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Pune
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0 - 4 yrs
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₹2L - ₹7L / yr
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Full time, Internship
Skills
Product Marketing
Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Content Writing
Graphic Designing
Marketing Automation
Lead Prospecting

Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software. 

 

This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!


Typical Responsibilities:

  • You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
  • Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
  • You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability.
  • You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
  • You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action.
  • Manage both on-page SEO and off-page SEO for the company.
  • Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
  • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.

About Aikon Labs Private Limited

Aikon Labs is a product startup that is solving enterprise problems with AI. Our platform iEngage has evolved from being focused on fostering innovation in a global community to becoming a central reusable repository of information, insights, and intelligence, derived from interactions that happen inside and outside of enterprises.

 

iEngage is a passive API enabled platform that blends seamlessly into the Enterprise technology stack to make interactions more meaningful. Interactions between employees, or employees and customers or any other stakeholder tend to be sliced and stored in siloed systems of record. The interaction context is usually lost or quickly turns into dark data that is stored in an archive. iEngage addresses that challenge.

 

iEngage utilizes cutting edge Machine Intelligence (your own models or iengage's open-source AI stack) to extract info, insight and intelligence from interactions that flow through systems of engagement (chat, email, phone calls etc) and make this available in the form of an API accessible enterprise knowledge graph that can power smarter, resilient automation. Provide answers, suggestions, and context when required, where it is required.

 

If you are excited about working on emerging technology, applying AI and ML to real world problems, we can offer you a challenging role. Take a look at our job postings and let us know if any of them interest you.

Founded
2009
Type
Product
Size
20-100 employees
Stage
Bootstrapped
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