Product Marketing Manager

at Into Wellness Private Limited

DP
Posted by Ritesh Mahindrakar
icon
Pune
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3 - 9 yrs
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₹3L - ₹6L / yr
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Full time
Skills
Product Marketing
Marketing
Technology Marketing
Growth Hacking
Pricing Strategy
Copy Writing
Mobile App Marketing
Into Wellness Private Limited is into manufacturing of world class fitness equipment. Our factory is based in Pune and our corporate office is in Baner. The company is aspiring to grow and penetrate in Indian market as well as in overseas market. More details about us can found on our website.

We are looking for Marketing Executive with a background on conventional Marketing as well some hands on knowledge on digital Marketing & Content Marketing.

Job Description

Marketing

1. Engage & Nurture -Top Gyms , Top Trainers ,Top Body Builders , Channel Partners 
,Fitness Chains ,Customer Database through email campaigns, Whatsapp broadcast, Personal calling . Create communities & actively engage with the fitness ecosystem.
2. Enquiry Management - Generate qualified leads through marketing efforts.

3. Engage and coordinate with creative Design team ,Video & Photography team.


4. Create ,Consolidate & Maintain tools for presentation for Sales & business development Team and support the field sales team with required marketing material.

5. Create & Maintain database of all creatives, contacts & Content.
6. Engage with the existing customers & Work on measuring & Improving Customer Satisfaction ,Engagement ,Experience & Retention . 

7. Market Research (Field & Online) – Tracking the competition very closely to identify the developments & Market trends . 

8. Generate qualified leads through marketing efforts.

9. Gather Market Intelligence , Study Market requirement & Competition with respect to Pricing ,Product Range ,Offering , Strategy .
10 Devote 10% of the time for Sales to get exposure to ground realities and understand the Customer insight.
11. Candidate having Sales background to drive the conventional marketing role will be helpful.

Skills Required
1. Organisation & Planning skills -
2. Creativity
3. Communication Skills
5. Networking Ability
6. Multi tasking Ability
7. Ability to interface with multiple stake holders effectively
8.Ability to work under self imposed deadlines
9. Out of Box thinking
10. Willingness & readiness to Travel.

Candidate should have at least 2-3 years experience in developing marketing strategies and should have worked in Sales .Passion for sports & fitness will be an added advantage .

Designation - Marketing Executive.

Someone wanting and willing to work in high paced, deliverable driven work culture.

About Into Wellness Private Limited

Manufacturing in India

We are a gym equipment manufacturer in India offering a wide range of machines suitable for commercial gyms, corporates, housing complexes as well as home gyms.

Esteemed Collaboration

In collaboration with Realleader USA, our internationally designed products are acknowledged for superior biomechanics, appealing aesthetics, durability, and reliability.

Proven Capabilities

With over 25 years of experience in manufacturing, developing fitness centers, and sales offices, we have a strong distribution network in 60 countries with 8000 installations around the world.

Founded
2015
Type
Products & Services
Size
20-100 employees
Stage
Bootstrapped
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  • Experience using Illustrator, Photoshop, other Adobe Suite products;

  • Ability to work independently, show initiative and work collaboratively and positively with other PCC dept team members;

  • A keen eye for layout, design, typography and colour;

  • Ability to create eye-catching, engaging, visual designs for our marketing materials and campaigns;

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  • A positive and enthusiastic attitude, able to give and receive constructive feedback;

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