Product Marketing Manager

at Business Travel Solutions Brand

Agency job
via Unnati
icon
Bengaluru (Bangalore)
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5 - 10 yrs
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₹10L - ₹20L / yr
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Full time
Skills
Product Market
Product Marketing
Technology Marketing
Growth Hacking
Pricing Strategy
Copy Writing
Mobile App Marketing
SaaS
B2B Marketing
USA market
Are you an expert marketer and keen to work in a SaaS environment, and want to give your career the right stepping stone, then read on.

Our client is a unique SaaS-based platform, that helps business travelers get personalized travel itineraries. This gives companies and their employees access to enjoy cost-effective, convenient and rewarding travel options. While most of the other companies provide offline solutions, our client uses state-of-art technology and AI-based solutions to offer cheaper booking options, and other offers that cover end-to-end corporate travel and hotel bookings.

Based out of Bangalore, with a young and raring team of marketing and engineering experts, spread across various cities, this 2-year old startup aims at becoming an integrated travel management company that works as a smart travel assistant. Their platform addresses travel issues for a gamut of customers ranging from large corporate with thousands of employees to other startups.
 
As a Product Marketing Manager, you will work cross-functionally with both the sales and product teams to create product marketing content (e.g. case studies, sales enablement materials, product videos, web copies, competitive differentiation, white papers) that clearly and effectively communicates unique capabilities of our platform in customer language.
 
What you will do:
  • Driving the go-to-market strategy for company's ever-evolving product. You would be the in setting the GTM strategy for different markets and ensuring their flawless execution
  • Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge
  • Engaging with partners, sales team and influencers to drive awareness and product demand. This will include collateral development, marketing events, and digital marketing activities.
  • Collaborating with the marketing team to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share
  • Owning Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption and retention
  • Measuring the results/ metrics of marketing activities to enable data driven decisions on future marketing campaigns



What you need to have:
  • At-least 5 years of dedicated b2b SaaS product marketing experience with 2 years as a manager. 
  • Prior experience marketing to executives, directors and managers in enterprise domain (Prior experience Marketing to CFO will be a bonus)
  • A growth mindset and passionate about building things from the ground up, strong sense of ownership and a ‘lets-get-it-done’ attitude
  • Ability to interact with senior leadership, Engineering, Product Management teams
  • Good understanding of tools of the trade, i.e. SEO, SEM, sponsored content, account-based marketing, excellent communication skills, marketing analytics
  • Strong attention to detail and ability to handle multiple activities simultaneously
  • Having experience of US region is an added advantage
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Product Marketing Manager

at focuses on Artificial Intelligence, Personalization, and B2B · SaaS · Mobile · Artificial Intelligence / Machine Learning

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via HyrHub
Product Marketing
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Bengaluru (Bangalore)
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Responsibilities

• Work with the Product Owner to execute an aggressive product defining and marketing plan
• Define crystal-clear product specs that can be used by the engineering team to build products at fast pace with minimal errors
• Creatively, thoughtfully define positioning and messaging for company product
• Execute marketing campaigns that are unconventional and impactful, even if they challenge existing norms
• Work on state-of-the-art product collaterals second to none in the industry

*Requirements *What Really Matters
• A thoughtful and precise doer who can imagine products features that don't yet exist but can positively impact our users
• Also, someone who is a bundle of uncontainable creativity and energy
• Ability to execute multiple goals simultaneously, and chasing them with dogged determination
• Highly analytical, having data-backed decision-making mindset
• Flair for writing & design and good judgement of what makes effective content
• The kind of values you have as a person

Job posted by
Ashwitha Naik

Associate Creative Director | Copy Supervisor

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NCR (Delhi | Gurgaon | Noida)
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About:

Our mission is to provide our clients with individualized, expert digital marketing solutions that drive ROI. Our team brings with it a rich and diverse background in SEO, Content Marketing, Search Engine Marketing & Social Media Optimization.

Education and/or Work Experience Requirements:

  • Bachelor’s degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus. Excellent verbal and written communication skills

  • 6+ years of work experience.

  • Ability to create an immaculate copy which stands apart from the crowd.

  • An outside box thinker.

Essential Duties and Responsibilities:

  • Will be responsible for generating the words, slogans and Scripts that accompany advertising visuals.

  • Brainstorming Visual and copy ideas with other members of the creative team.

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  • Manage multiple projects, with the ability to switch from one to the other seamlessly

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  • Keeping up to date with popular cultures and trends

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Job posted by
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With the growing demand for a healthier lifestyle, our client has chosen pasta as their USP to showcase their versatility in terms of offering a variety of tastes and types but in a healthier way.

 

They manufacture and sell various types of pasta with benefits such as containing plant-based protein, free of soy, gluten and artificial colours, 100% vegan etc. and their products are Kosher certified. Their website also provides varieties of guilt-free pasta recipes which will help parents un-junk their kids’ food choices.


Founded by a team of three veteran entrepreneurs, our client is headquartered in Mumbai. They have raised a total of $1.3M in funding over 2 rounds.


As a Performance Marketing Lead, you will be responsible for creating and executing a strong performance marketing strategy & execution plan thereby managing the P&L of the website business.

What you will do:

  • Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
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  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
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Desired Candidate Profile

What you need to have:

  • 6+ yrs digital performance marketing experience ideally in the FMCG space
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Job posted by
Astha Bharadwaj

Social Media Intern

at Airblack

Founded 2019  •  Product  •  100-500 employees  •  Raised funding
Copy Writing
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Best in industry
Airblack is on a mission to help people convert their passion to a livelihood. We do this by providing them with the best knowledge in a way that works, delivered by the top experts. We envision a world where it is easy and sustainable for millions of people to do what they truly love. With the evolution of business tools and social media, creation has been democratized on the internet. Today, it is possible to start a salon, a nutrition clinic, a content studio, or a restaurant right from your home - all you need is passion, skills, and the right knowledge. We believe that the next decade will be about internet-first creators and entrepreneurs. Airblack aims to empower millions of such creators with high-quality courses and help them convert their passion into a sustainable profession.

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1. Develop compelling, creative copy to market Airblack's Clubs which would include social media ads and posts (but not limited to) emails, landing pages, SMS/WhatsApp that reflects our brand voice
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At eLogicTech Solutions, we are looking for an ambitious and growth-focused Head of Marketing to lead the effort of marketing our company's portfolio and services. In this role, you will be optimizing our marketing strategies, managing, initiating and conducting marketing campaigns, identifying marketing channels and opportunities, as well as preparing forecasts.

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We take pride in our dynamic, open and passion-centric work culture where ambiguity inspires creativity. If this sounds like an exciting environment to be a part of, we would love to have you join us!


Marketing Manager Responsibilities:

  • Evaluating and optimizing marketing and pricing strategies.
  • Analyzing market trends and preparing forecasts.
  • Increasing brand awareness and market share.
  • Coordinating marketing strategies with the sales, financial, public relations, and engineering teams.
  • Developing and managing the marketing budget.
  • Developing marketing collateral including but not limited to brochures, email campaigns, website materials, corporate presentations. 
  • Preparing and presenting quarterly and annual reports to management.
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Marketing Manager Requirements:

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  • A master's degree in a relevant field will be advantageous.
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  • Proficiency in marketing automation software such as HubSpot Marketing.
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  • Exceptional analytical and problem-solving skills.
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Job posted by
Aditya Arora

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Job description

Job brief

 

We are looking for a talented and competitive inside sales specialist that thrives in a

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 Sound knowledge and should have experience in building pipelines and close

deals

 

Requirements and skills:

 Proven B2B inside sales experience at least 1 year

 Excellent verbal and written communication skills.

 Experience selling to US based customers.

 Experience in SaaS and selling software and IT/services would be preferred.

 Location: Bangal

Job posted by
Aishwarya A

Marketing Business Partner - AMER

at Searce Inc

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MBP - AMER

Looking for a Marketing Allrounder to improve Searce’s brand presence in US

What are we looking for?

  1. Natural creativity: The best marketers are creative visionaries, people who are capable of stepping back, seeing the big picture, and coming up with new ways of approaching challenges and making positive changes to how the company is managed and marketed.

What we are not looking for :D

 

  1. Not a CAVEr: You are a person that people like to be around. You are not a CAVE (Constantly Against Virtually Everything) personality.

 

  1. Say no to HiPPO: At Searce, we want people who value everyone’s opinions & perspectives. We don’t want them to get overpowered by HiPPO (Highest Paid Person’s Opinion).

 

  1. T-shaped skill set: To take it further, in an ideal world, we are not just looking for someone with experience managing projects and people. We are also looking for a T-shaped marketer – someone with a diverse skill set that spans all disciplines relevant to “Searce”, alongside a deep knowledge of one key area.

 

Job Responsibilities

  1. Leverage Searce’s thought leadership on Cloud Consulting, Data Analytics and Artificial Intelligence to drive content marketing and earn mindshare, through LinkedIn, Twitter, and Medium Blog. 
  2. Collaborating with third party agencies and publications to publish customer tech stories, and interviews, in the form of compelling content to increase brand awareness. 
  3. Creating content like whitepapers, case studies, newsletters and e-books with agencies and gate them for lead generation. 
  4. Leverage content assets (mentioned in previous sentence) which results in asset downloads in exchange of their contact information, thereby helping lead generation.
  5. Utilize Paid media to showcase the benefits and the various services present on Google Cloud and also the expertise Searce has on modernizing infrastructure, while ensuring healthy ROI on Paid Media investment.
  6. Conduct digital events and customer chat sessions on Infra modernization, Data Analytics and Application Modernization for driving awareness and interests.
  7. Conduct Customer Fireside chat events to nurture existing customer base as well as to acquire new accounts.
  8. Conduct sessions with Searce's customers to discuss their migration journey to Google Cloud and also highlight how GCP enabled them to save cost and modernize their infrastructure, to generate testimonials for existing and new customers.
  9. Conduct 1:1 curated workshops to address different workload specific challenges like DevOps Automation, VMWare Migration, Data warehouse to generate pipe.
  10. Conceptualize and execute email campaigns to send out educational content and benefits of Searce’s various product lines to CXOs of target organizations.

Qualification

  1. Is Education overrated? Yes. We believe so. But there is no way to locate you otherwise. So we might look for at least a Bachelor’s degree in Marketing and prefer an MBA or Masters in Marketing. 
    1. Or else, did you leverage marketing to help your friend’s business scale up while in High School. For us, the latter is better as it shows you have a marketing mindset. We will find you faster if you specify the latter in some manner. :)
  2. 2-4 years of successful Marketing experience in B2B or SaaS organizations working in a hands-on, fast-paced, creative entrepreneurial environment.
  3. Familiarity and skill with the tools of the trade in marketing including PR, written communication, market research, product packaging, Microsoft software suite of products, visual communication software products, and creative services.
  4. Experienced in advising product teams about potential markets, desirable product features, go-to-market best practices, and measuring the success of outreach and product sales.
  5. Experience in the global marketplace is a plus. 
  6. Hands-on experience working with marketing tools and systems would be a plus (HubSpot, Salesforce). Experience with Microsoft PowerBI would be a major plus.

About Searce

What is ‘searce’

Searce means ‘a fine sieve’ & indicates ‘to refine, to analyze, to improve’. It signifies our way of working: To improve to the finest degree of excellence, ‘solving for better’ every time. Searcians are passionate improvers & solvers who love to question the status quo.

The primary purpose of all of us, at Searce, is driving intelligent, impactful & futuristic business outcomes using new-age technology. This purpose is driven passionately by HAPPIER people who aim to become better, everyday.

What we do

Searce is a modern tech consulting firm that empowers clients to futurify their businesses, leveraging Cloud, AI & Analytics.

We are a category defining niche’ cloud-native technology consulting company, specializing in modernizing (improve, automate & transform) the full-scope of infra, app, process & work.

  1. We partner with clients in their ‘beyond x’ journey to drive intelligent, impactful & futuristic business outcomes. 
  2. We are the most preferred tech partner of choice when it comes to ‘solving for better’ for the new-age tech startups & digital enterprises, leading disruption in their industries.
  3. Our Service Offerings: We offer Advanced Cloud, Data & App Modernization, Cloud Consulting, Management & Improvement (DevOps, SysOps & Cloud Managed Services), Applied AI & Analytics services. 
  4. As one of the top 5 niche’ full scope global partners for Google Cloud & a preferred partner for AWS, we are the most preferred ‘engineering-led’ tech company of choice when it comes to solving complex business problems.

Who we are

We are passionate improvers, solvers & futurists. Driven by our engineering excellence mindset, we care most about delivering intelligent, impactful & futuristic business outcomes. Searcians are motivated by continuous improvement & solving for better in everything we do.

At the core, a Searcian is self-driven to become better, everyday. In passionate pursuit of the finest degree of excellence we drive exceptional outcomes in everything we do.

We believe that trust is the most important value. We also believe that we need to ‘earn the trust’, everytime one engages with us. And earning trust for us is far more important than anything else. We aim to be the *most trusted* tech consulting partner for our clients.

We are HAPPIER at heart. Humble, Adaptable, Positive, Passionate, Innovative, Excellence focused, & Responsible. We live the HAPPIER Culture Code.

Being HAPPIER.

How we work

  1. Customers. Partners. Our aim is to build relationships with customers for life. And meaningfully improve the life of every customer.
  2. We do what we say. We say what we do. We are uncomfortably honest and transparent. Being genuine wins trust & makes people happier.
  3. Mistakes are encouraged. We make mistakes. Tons of those. Everyday. And we don’t mind apologizing to our juniors, peers or superiors. We are no ego-doers.
  4. Underpromise. Overdeliver. We work with a deep desire to go above and beyond in everything we do. Everytime.

So, If you are passionate about tech, future & what you read above (we really are!), apply here to experience the ‘Art of Possible

 

Job posted by
Eisha Dewarwal

Product Marketing Manager (App Marketing)

at A Platform digitalizing the unorganized business sector

Agency job
via Talenticate
Product Marketing
Mobile App Marketing
Digital Marketing
Technology Marketing
Growth Hacking
Pricing Strategy
Copy Writing
Marketing
icon
Pune
icon
3 - 6 yrs
icon
₹8L - ₹15L / yr
Description:

Your day-to-day tasks would involve:

  • Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
  • Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
  • Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
  • Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
  • Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
  • Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
  • Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
  • Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
  • Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.

What are we looking for in a Candidate?

  • Experience in App Marketing in B2B domain is preferred.
  • Minimum 4-7 years of professional experience in similar/relevant roles.
  • Prior experience in performance marketing / digital marketing / growth role is a plus.
  • Masters/MBA is preferred but not required.
  • Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
  • Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
  • Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
  • Ability to think and react in a high-energy, fast-paced environment.
  • Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
Job posted by
Swati Saxena

Product Marketer

at FamPay Inc

Founded 2019  •  Product  •  20-100 employees  •  Raised funding
Marketing
Product Marketing
Marketing & Communication
positioning
Digital Marketing
icon
Remote, Bengaluru (Bangalore)
icon
2 - 6 yrs
icon
₹10L - ₹25L / yr
About this role
 
With FamPay's mission being to become the most loved brand among the digital native young cohort of India, a Product Marketer at FamPay owns the Product narrative! You devise strategies and empower us to drive usage, delight customers and grow them. Your goal will be to effectively position and promote FamPay.
 
With teenagers being our primary target group, it shouldn't come as a surprise that the role requires you to be creative & unconventional with respect to your marketing strategies.
 
Apply if you have prior experience as a Brand Manager/Digital Marketer/Product Marketer or a similar role. If you are also someone who understands that teens are unique in their needs as compared to adults, you should be able to excel in this role!

Responsibilities

  • Need to gain good understanding of the product, business and brand to marry them together
  • Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
  • Conduct user research to understand the gaps in the product, business and brand
  • Devise brand communications strategy with the product and business aspect into it
  • Translate technical information and product features to potential users
  • Follow and analyze market trends to position our products
  • Develop end to end product marketing strategies
  • Run marketing campaigns across channels including and not limited to all forms of digital marketing
  • Test and evaluate features using relevant KPIS from users
  • Collaborate with Product Manager to continue improving the products
  • Collaborate effectively and remotely with team to implement strategies

Requirements

  • Atleast 2 years experience where you have actively used digital channels for marketing
  • Experience in market analysis and working knowledge of web analytics tools
  • Excellent communication skills
  • Sharp analytical & strong quantitative skills
  • Attention to detail
  • Prior experience in a B2C startup company
  • Bonus if you have experience in fintech or teenager focussed startup
Job posted by
Janani Sathviga

Sales - Marketing lead

at KidNurture

Founded 2015  •  Product  •  0-20 employees  •  Bootstrapped
Customer Success
Field Sales
Growth Hacking
Inbound Marketing
Sales Enablement
icon
Pune
icon
0 - 2 yrs
icon
₹2L - ₹5L / yr
We are currently supported and mentored by Nasscom, cnbc and facebook. Its a chance to get involved with a healthcare software startup in its early days and reap the benefits when it grows big. Chance to learn and contribute in multiple things are always on offer in any startup.
Job posted by
KidNurture KidNurture
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