Product Marketing Manager

at SCRUT Automation

DP
Posted by Praveen K
icon
Bengaluru (Bangalore)
icon
5 - 6 yrs
icon
₹15L - ₹30L / yr
icon
Full time
Skills
SaaS
Product Marketing
Market Research
Pricing Strategy
Responsibilities
 Develop product positioning that differentiates SCRUT by understanding
customer needs, product road-map, market trends, and competitive forces.
 Understand the market problems and identify market opportunities to drive
growth.
 Develop and execute marketing strategies across acquisition, engagement and
conversion stages. This will include developing an outreach and content plan
across channels, defining budgets and project plans, and managing the team to
drive the execution of these plans.
 Work with the content and design teams to develop content to be published
across channels. Writing experience is a plus.
 Aid the sales teams to generate quality collateral to improve outreach and
conversion
Qualifications
 5+ years of product marketing experience (experience in an early-stage start-up
environment plus).
 Experience working with SaaS/Software products.
 Ability to understand the technology and business software including buyer behavior
and ideal customer profiles and translate tech content into marketing material.
 Proven experience creating marketing plans encompassing strategy, customer
research, competitive analysis, product requirements, messaging, pricing, etc.
 Excellent communication skills

About SCRUT Automation

Scrut Automation brings your ISO 27001, SOC 2, GDPR, PCI DSS, CCPA and HIPAA compliance in a single place.
Founded
2020
Type
Products & Services
Size
100-1000 employees
Stage
Raised funding
View full company details
Why apply to jobs via Cutshort
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
2101133
Matches delivered
3712187
Network size
15000
Companies hiring

Similar jobs

Senior Marketing Manager

at FlyyX Technologies Pvt Limited

Founded 2020  •  Product  •  0-20 employees  •  Raised funding
Customer Relationship Management (CRM)
SaaS
English Proficiency
Marketing Automation
icon
Bengaluru (Bangalore)
icon
4 - 7 yrs
icon
₹8L - ₹12L / yr

We are looking for a core team member to lead our marketing efforts of Gamifying enterprise apps by marketing flyy to product managers and marketing heads, primarily targeting fintech and e-commerce.

You’ll work directly with the founders and leadership team to shape and implement our marketing and go-to-market strategy in India and globally. As the marketing leader at flyy, you’ll be tasked with building and managing the marketing roadmap.

 

Responsibilities

 

  • Develop, plan and execute the digital marketing strategy, including taking ownership of lead generation, email marketing, social media and display advertising campaigns
  • Design, build and maintain product’s social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Drive our lead generation activities and track their conversion rates and ROI
  • Collaborate with agencies and other vendor partners
  • Research competitors, analyze their strategies to find loopholes and improve plans accordingly
  • Develop and execute winning SEO tactics to improve organic search traffic
  • Analyze traffic, on-page statistics to increase conversion
  • Take full responsibility and be a champion to attract millions of users and keep them engaged. Finally, deliver conversions

 

Requirements

 

  • Above 4 years of experience as a Marketer Manager at a B2B SaaS or Product-based company.
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns.
  • Experience in optimizing landing pages and conversion funnels.
  • Strong project management, multitasking, and decision-making skills.
  • Metrics-driven marketing mind with an eye for creativity.
  • Experience with marketing automation and CRM tools.
Job posted by
Deepshikha Sethi

Product Marketing Manager

at Reseller Platform

Agency job
via Qrata
Product Marketing
Product Marketer
icon
Bengaluru (Bangalore)
icon
2 - 7 yrs
icon
₹15L - ₹30L / yr

We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the company's app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end

 

Responsibilities:

 

  • Build user journeys and communication strategies for every funnel the user goes through in the app
  • Build highly engaging campaigns across user funnels to increase conversion rates
  • Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
  • Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
  • Work with internal and external stakeholder to seamlessly drive all campaigns 
  • Constantly look for funnel drop offs and optimize every step to increase conversion rates
  • Share data on daily, weekly and monthly basis with the larger team

 

 
Job posted by
Prajakta Kulkarni

Content & Marketing Partner

at Qrata

Founded 2015  •  Products & Services  •  20-100 employees  •  Bootstrapped
Content Writing
Social Media Marketing (SMM)
Email Marketing
Content Marketing
Product Marketing
Social media strategy
icon
Mumbai
icon
1 - 3 yrs
icon
Best in industry

WHY JOIN QRATA

  • Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
  • As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
  • Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.


WHAT WE DO AND WHO WE ARE

  • We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
  • We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
  • We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.

 

WHAT WILL BE YOUR MISSION AT QRATA?

 

This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.

WHAT ARE YOU GOING TO DO AT QRATA?

  • Design approaches to establish and amplify Qrata’s brand presence on social channels
  • Develop metrics to measure the Content and Marketing team’s reach and depth of impact
  • Collaborate with design and writing teams to produce high quality content
  • Provide engaging text, image and video content for social media accounts
  • Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
  • Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
  • Edit, proofread, and improve the content.
  • Optimize content considering SEO and Google Analytics.
  • Analyze web traffic metrics.
  • Ensure a strong web presence on various channels.
  • Generate ideas to increase customer engagement from 0 - 100. 
  • Drive growth in our talent community via our product.
  • Respond to comments and client queries in a timely manner

 

MUST HAVE’S

  • Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
  • Project management skills and attention to detail
  • Excellent communication and writing skills in English
  • Proficiency in LinkedIn,Instagram, and other social media platforms.


GOOD TO HAVE’S

  • 1-2 years of relevant experience in startups or Media Houses(Digital)
  • Previous experience working in early stage start-ups.

 

LOCATION

402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018

Job posted by
Prajakta Kulkarni

Head of Marketing

at eLogicTech Solutions

Founded 1999  •  Services  •  100-1000 employees  •  Profitable
Content Writing
Market Research
User Experience (UX) Design
Copy Writing
Branding
Marketing Strategy
icon
Hyderabad
icon
4 - 8 yrs
icon
₹8L - ₹14L / yr

At eLogicTech Solutions, we are looking for an ambitious and growth-focused Head of Marketing to lead the effort of marketing our company's portfolio and services. In this role, you will be optimizing our marketing strategies, managing, initiating and conducting marketing campaigns, identifying marketing channels and opportunities, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and business growth.

We take pride in our dynamic, open and passion-centric work culture where ambiguity inspires creativity. If this sounds like an exciting environment to be a part of, we would love to have you join us!


Marketing Manager Responsibilities:

  • Evaluating and optimizing marketing and pricing strategies.
  • Analyzing market trends and preparing forecasts.
  • Increasing brand awareness and market share.
  • Coordinating marketing strategies with the sales, financial, public relations, and engineering teams.
  • Developing and managing the marketing budget.
  • Developing marketing collateral including but not limited to brochures, email campaigns, website materials, corporate presentations. 
  • Preparing and presenting quarterly and annual reports to management.
  • Promoting our brand at international trade shows and major industry-related events.
  • Keeping informed of marketing strategies and trends.
  • Analyzing competitor marketing and adopting marketing methods that implement the most current industry trends and practices. 
  • Managing the website development and maintenance efforts and digital presence. 
  • Being the primary point of contact for digital marketing agencies and website developers and marketing material designers.

Marketing Manager Requirements:

  • Bachelor's degree in marketing, finance, business administration, or similar.
  • A master's degree in a relevant field will be advantageous.
  • At least two years' experience as a marketing manager.
  • Proficiency in marketing automation software such as HubSpot Marketing.
  • Extensive knowledge of marketing strategies, channels, and branding.
  • Superb leadership, communication, and collaboration abilities.
  • Exceptional analytical and problem-solving skills.
  • Strong time management and organizational abilities.
Job posted by
Aditya Arora

Specialist – Analytics

at Angel One

Founded 1987  •  Product  •  1000-5000 employees  •  Profitable
Marketing analytics
SQL
Market Research
Google Analytics
A/B Testing
MS-Excel
Campaigning
Data Analytics
R Programming
Business Analysis
icon
Remote only
icon
3 - 4 yrs
icon
₹5L - ₹12L / yr

Job description:

  • Develop reporting and dashboarding for marketing team from ground-up
  • Liaise with stakeholders to develop dashboards and create escalations when necessary
  • Daily/Monthly planning and tracking of business metrics
  • Develop plans for critical output and input metrics based on overall business objectives, and historical trends
  • Track planned vs. actuals for key top line and bottom-line metrics
  • Identify intervention and actions to ensure achievement of target along with the other stakeholders within the team.
  • Lead critical structural analyses acting as inputs into marketing strategy
  • Design structural A/B experiments to test hypotheses- create A/B bases, work with relevant stakeholders to run experiments, and measure impact.
  • Create presentations, notes around key business issues & opportunities based on data and present to stakeholders within and outside the team.

Requirement / Desired Skills:

  • Bachelor’s or Master’s degree in business or marketing analytics, mathematics, economics, market research, engineering or related field
  • 3-4 years’ experience in the business analytics domain; preferably in the e-commerce/ consumer internet domain
  • Experience using web analytics tools to draw insights, make comparisons, and identify trends across channels and campaigns preferred
  • Strong knowledge of SQL, Excel, R
  • Experience handling uncertainties, and ability to structure unstructured problems
  • Able to work with others in a fast-paced, team environment and to interact effectively with all levels of management.
  • Results oriented with excellent communication and interpersonal

    skills, can work individually, having self-starter mindset.

Job posted by
Sailee Dorle

Sr. Product Marketing Manager

at Aurum Ventures

Founded 1999  •  Products & Services  •  100-1000 employees  •  Profitable
Product Marketing
B2B Marketing
Content Strategy
Product development
icon
Navi Mumbai
icon
4 - 10 yrs
icon
₹25L - ₹35L / yr
Job Description:
The role is for the senior product marketing manager we are looking for an experienced marketer, who is data-driven to own our product marketing function. Your goal is to drive sustainable financial growth through creating/ nurturing and converting marketing leads to boost sales.

Senior Product Marketing Manager Responsibilities:
  • Product messaging and positioning
  • Go to Market Strategies
  • Content Development 
  • Market, customer, and competitive analysis
  • Designing & Evaluating Marketing Collaterals/ Promotional Plans
  • Demand generation 
  • Evangelism
Job posted by
Hariom Pathak

Content Marketer

at Habitate.io

Founded 2019  •  Product  •  20-100 employees  •  Raised funding
Content Marketing
Content Marketer
Content Writing
Copy Writing
SaaS
icon
Chennai
icon
1 - 4 yrs
icon
₹6L - ₹9L / yr

We are looking for a talented Content marketing manager to take full responsibility for our inbound marketing strategies including social media, blogs, and lead generation.

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Responsibilities

  • Design content marketing strategies and set short-term goals
  • Undertake content marketing initiatives to achieve business targets
  • Collaborate with design and writing teams to produce high-quality content
  • Develop editorial calendar, delegate tasks, and ensure deadlines are met
  • Deliver engaging content on a regular basis and inspire team members
  • Edit, proofread and improve the content
  • Optimize content considering SEO and Google Analytics
  • Analyze web traffic metrics
  • Share content through various channels, ensuring a strong web presence
  • Receive customer feedback and generate ideas to increase customer engagement
Job posted by
Deepak Prabakaran

Growth Hacker

at Nactus India Services Pvt. Ltd

Founded 2015  •  Services  •  20-100 employees  •  Raised funding
Growth Hacking
Product Marketing
Business Development
icon
Mumbai
icon
3 - 5 yrs
icon
₹5L - ₹7L / yr
Nactus is an Education technology company providing digital solutions to schools and coaching institutes as a SaaS based platform. 

We are looking for passionate people to join our team to help us achieve a path of agressive growth. The key responsibilities would invocle working with the CEO and planning and executing growth hacking strategies to enable rapid expansion of the company across schools and coaching institutes. The person will be part of the Key team of the company and work very closely with the founders.

We will provide a good compensation and equity participation for the right candidates.
Job posted by
Rohit Dusad

Marketing Exectuive(Hospital Marketing)

at SAG GROUP

Founded  •   •  employees  • 
Marketing
Branding
Product Marketing
icon
Pune
icon
1 - 3 yrs
icon
₹24000L - ₹36000L / yr
Urgent Requirement for Marketing Executive(Hospital Marketing) Qualification-MBA Marketing Experience-Min 1 yr Location-Pune Note-Only Male
Job posted by
Yamini HR

Executive Sales & Marketing

at Bit Hearth Technologies Pvt Ltd

Founded 2014  •  Products & Services  •  0-20 employees  •  Raised funding
agro commodities
fabric material
export
import
agriculture
Agribusiness
Field Sales
Market Research
icon
NCR (Delhi | Gurgaon | Noida)
icon
0 - 3 yrs
icon
₹1L - ₹4L / yr
Looking for the candidate having knowledge for the Agro Commodities , And Knowledge for the fabric material for the export .Willing to travel in india or abroad for the business purpose.
Job posted by
Meena Sharma
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
Get to hear about interesting companies hiring right now
iconFollow Cutshort
Want to apply to this role at SCRUT Automation?
Why apply via Cutshort?
Connect with actual hiring teams and get their fast response. No spam.
Learn more
Get to hear about interesting companies hiring right now
iconFollow Cutshort