Product Marketing

at building a secure data and intelligence sharing platform for Enterprises. We believe data security and privacy are paramount for AI and Machine Learning to truly evolve and embed into the world.

Agency job
via HyrHub
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Bengaluru (Bangalore)
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1 - 3 yrs
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₹8L - ₹16L / yr
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Full time
Skills
Product Marketing
Content Writing
Content Marketing
Content Strategy
B2B Marketing
Blogging
Social Media Marketing (SMM)
Press release
Email Marketing
As a product marketing associate, you’ll be responsible for creating content
strategies to communicate and drive engagement on product and business levels.
We expect an ideal candidate to be comfortable developing a deep
understanding of the problem we’re solving at both the business and product
levels. We also expect this candidate to enjoy learning about new technologies
and connecting with people to learn about and communicate new ideas. You’ll
lead the content effort, which includes planning, producing, and analyzing the
written and visual content we create to meet our business objectives.
Product Marketing Associate
Role, and re,pon,ibilitie+
> Develop solid understanding of customer and market to inform outreach 
strategies, increase conversion, and genrate more qualified leads.
> Analyse customer insight, market trends, and marketing best practice to
build to marketing engine.
> Design content strategies for different target audience considering business
objective and develop plans for product marketing across different channel
and segments.
> Produce high quality articles, white paper, blogs, press releases, email
marketing message, & case studies, presentation content, and survey reports for
campaigns
> Lead the execution of marketing programs by creating content and working
alongside the GTM team.
> Create, publish and measure performance  metrics of campaigns across 
multiple channels and extract key insights for the subsequent campaigns.


Key Skill,
> Excellent written and verbal & communication skills
> Experience developing B2B marketing plans and campaigns
> Strong project management, multitasking, and decision making skills
>Metric-driven marketing mind with eye for creativity
> Technically proficient. Experience with communicating about tech concept
Data science and data management 

Tool,/product, experience?
> mailchimp ( SendGrid etc)
> Figma
> Segment (for marketing or any other equivalent tool
> Social media marketing
> Ad platforms cuchas GoogleAds, LinkedAds, RedditAds
> Sprint and project  management tools like Asana, Trello (another equivalent tool)
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