Introduction
Equip helps recruiters screen candidates across skills with its automated assessments. We are a B2B SaaS tool with a very self-served product. We are looking for a product marketer who can: (i) increase our top-of-the-funnel; (ii) improve our activation rates.
We are looking for someone with a minimum of 2 years of B2B Product Marketing Experience, preferably SaaS.
Responsibilities
- Understand how existing users are using Equip, what challenges it solves for them and execute steps across different channels such as paid ads, email marketing, organic search, social media, referrals etc. to onboard more such users as paying customers
- Interact with users on chat and demo calls, monitor their interaction with the product and website
- Participate in product roadmap meetings and suggest features and improvements
- Ideate, research and publish content relevant to increase brand visibility on search engines and social media
- Stay on top of competitors’ activities and identify new markets and segments to increase paying customers
A Typical Day at Work
- 2 hours: Look at how Google Ads are performing and optimise keywords
- 2 hours: Draft fortnightly newsletter on new product features that have gone live, for existing users
- 1 hour: See how users are interacting with the product and come up with suggestions for improving the UI/UX
- 1 hour: Answer live chat throughout the day
- 30 mins: Conduct a product demo for a customer
- 30 mins: Verify that data (like attribution, etc) on Hubspot are correct
Why You Should Join Us
- We are a tiny team. So, your work will have immediate and far-reaching impact
- We move fast. We don’t have too many meetings. We want to work with smart people who know what to do
- We already have millions of users who are very happy with our services. Really, millions and very happy!
- You'll learn a lot! We work long hours. People who have joined us have described the workplace as "really intense", because there isn't time for chit-chat and gossip. But equally, people who have stayed with us have told us they learnt a lot because of the opportunities given to own and experiment things end-to-end
- Sounds a bit like self-praise, but we really are doing a good thing. Matching candidates and recruiters based on skills helps individuals as well as companies. So, you’ll earn a lot of good karma working with us, which you can then spend on all your vices ;)
Salary
- See the top of this post :)
- The actual amount will depend on (i) skill (as demonstrated in the assessment, assignment and interview), and (ii) experience
- 100% cash
- No ESOPs to begin with. ESOPs may be offered after 1 year, based on performance
Skills
Required
- Excellent English Communication (oral/written)
- Superb Attention to Detail
- Content Writing
- Social Media Marketing
- Sense of humour
Good-to-have
- B2B SaaS Marketing
- PPC Marketing
- Product Demos
- HubSpot
Hiring Process
You can find the detailed process on this link: https://whimsical.com/product-marketer-7vrzhk2YEDXykGrF377Yjd
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Introduction
We are actively Looking for a Fresher with a deep passion for Digital Marketing to join our emerging Digital Marketing team. This position entails the strategic planning, meticulous execution, and continuous optimization of our online marketing initiatives. We are in search of an individual driven by a true passion for the world of marketing and advertising.
Roles and Responsibilities
- Plan and execute digital marketing campaigns, email marketing campaigns, social media, and paid advertising campaigns.
- Conduct market research to identify trends and insights, and optimize strategies accordingly.
- Create and manage content for various digital platforms, ensuring it aligns with the brand's tone and messaging.
- Create, manage and Automate digital marketing campaigns on buffer/Hootsuite (or any other tools).
- Create and manage content calendar for Hiringhood brand accounts.
- Monitor and analyse the performance of campaigns, using data-driven insights to make continuous improvements.
- Collaborate with cross-functional teams to coordinate marketing efforts and ensure brand consistency.
- Social Media Marketing: Create and manage Groups/Pages and Content across various social media platforms, engage with the audience, increase the followers and grow our social media presence.
- SMM (Social Media Management): Monitor and analyze social media performance metrics, generate insights, and adjust strategies accordingly.
- Email Marketing: Assist in email marketing campaigns, including content creation and segmentation, to drive customer engagement and conversions.
- Analytics and Reporting: Generate regular reports on digital marketing performance, highlighting key metrics and areas for improvement.
Must Have Skills
- Knowledge of digital marketing principles, strategies, and tools.
- Familiarity with social media platforms and digital marketing trends.
- Knowledge of Building digital creatives in various formats like Banners, Videos, slideshows, Gifs, Animations, market flyers, promos & ads for posts using tools like Canva, Photoshop or any other tools.
- Excellent presentation, communication, visualization and articulation skills.
- Bachelor's degree in Marketing, Communications, technology or any related field.
- Fresher / Experienced with knowledge in Social Media Marketing / Digital Marketing.
Good to Have Skills
- Candidates with a portfolio of existing digital marketing projects will be preferred over candidates who do not have related experience.
- Candidates with related micro/nano courses and certifications in digital marketing will be given additional preference.
- A strong passion for digital marketing, a willingness to learn new tools and tech savviness.
- Ability to work with programmatic advertising and the ability to compare and contrast between campaigns across different platforms.
- Ability to automate marketing on instant messaging Apps/Channels like Whatsapp, telegram, Slack, etc,. using NoCode tools like WATI.
About Hiringhood
Hiringhood is a technology platform that offers marketplaces to employers, recruiters, jobseekers, and third parties to increase the acceleration, precision & scale of the recruitment process while decreasing the cost & time. Hiringhood aims to build a cosmos of these marketplaces across India and the world serving various industries & domains.
Hiringhood has built the world’s first and only premium bounty-hunting & crowdsourcing recruitment marketplace.
Location
Hiringhood, founded on 14th November 2020, is located in T-HUB 2.0, the largest incubation center and Innovation campus in Asia, a Hyderabad-based start-up ecosystem enabler. T-Hub facilitates collaborations between Startups, Angel Investors, Venture Capital Firms, Corporates, Governments, and Academia.
Why Join Hiringhood?
- Be part of an award-winning startup that believes in the entrepreneurial acumen of every employee.
- Hiringhood offers access to a great startup environment at T-Hub you will get access to over 250+ startups, their founders, and their teams, the scope to learn is infinite.
- Hiringhood also offers great networking opportunities through T-Hub events.
JOB DETAILS
CTC - 10-15k Per Month (STIPEND)
EXP RANGE - 0-6 Months
Education - BBA/ Any Graduate
Notice Period - Immediately
Work Mode - WFO
Location - HYDERABAD
Opportunity
We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
What you can expect in the next 12 months
Within 1 month |
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Within 3 months |
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Within 6 months |
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Within 12 months |
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We’re looking for an experienced SEO Specialist to fuel growth at Quoality- Hospitality Guest Experince Platform helping businesses improve the guest experience and generate additional revenue.
Founded in 2021, Quoality is a Hospitality Tech company backed by a US-based Newchip Accelerator. Our mission is to equip businesses with the tools they need to grow.
By providing tools, insights, and education with minimal effort on the business's part, the barrier to making actionable business decisions is lowered dramatically. Everything we do is driven by this mission. Everything we do needs to positively answer the question, "Does this help businesses grow?"
Product Demo: https://www.youtube.com/watch?v=gKklkRYKkC4&t" target="_blank">https://www.youtube.com/watch?v=gKklkRYKkC4
Quoality Blogosphere: https://medium.com/quoality" target="_blank">https://medium.com/quoality
🙋 The role & what we are looking for: Oh, this is our favorite part. We’ve seen companies that write 'templatized' BS for this section; stuff that’s never followed in reality.
Not us. Here are some of our core values to give you a sense of who we are as a team:
- First and foremost, we’re super transparent. We all know what everyone’s working on, how’s the company doing, and the whole shebang.
- We’re all super chill.
- Work time ain’t playtime. We take our work very seriously. We’re a small bunch on a mission to change the guest experience in the hospitality industry, once and for all.
- Deadlines are a thing for us. We are very punctual.
- We know what we are working on and aren’t clueless.
- We’re more friends than colleagues.
- Monthly 1:1s with the founders where you can directly share & receive feedback.
Not convinced yet? Okay, here’s the fun stuff:
- Flexible leave policy. Yeah, it’s truly flexible. We trust you.
- We’re fully remote in India. Work from the beautiful beaches of Goa or the stunning mountains of Manali, we’re all good.
- Annual workstations at exotic destinations. Subject to change and hitting milestones.
- Allowances to choose your coworking space (if you want), courses & anything that you think is beneficial to succeed in this role.
📄 The role & what we are looking for:
💻 Responsibilities:
- Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
✅ Must Haves:
- 1.5 years+ of sales experience/strong drive to make a career in SEO
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics)
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
- Self-motivated and driven
- You are open to learning new stuff and avoid internal politics.(super important).
- You are humble, kind, and are open to feedback.(super duper important).
❕Bonus:
- Entrepreneurial spirit, Product Thinker, and ‘Can-Do' attitude.
- Passionate about leveraging technology for supporting product delivery in the Hospitality space.
- Operating style suited to working in a startup environment, where teamwork and resourcefulness are highly valued.
- Excellent leadership skills, including the ability to manage multiple assignments at a time.
🤙 What's the interview process like?
Yes, we do have a process, and it’s simple.
Step 1: You apply for the job.
Step 2: Quick intro call with one of the founders.
Step 3: A round where we evaluate your assignment along with you.
Step 4: One round of interviews to gauge if you are a good culture fit. Step
5: Job Offer (contingent on the above steps).
Step 6: Welcome to the Quoality! 🙂
So, think we’re a good fit? Then let’s roll.🤘
• Develop and execute successful SEO strategies
• Manage team of SEO Specialists.
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages and paid search copy
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Work with social media and PPC teams to optimize campaigns
• Keep abreast of SEO and integrated marketing trends.
Requirements:
• Proven experience as SEO Manager, SEM Manager or similar role
• Knowledge of standard and current SEO practices.
• Knowledge of HTML/CSS.
• Experience with SEO reporting.
• Familiarity with relevant tools (e.g. Semrush, Screaming Frog, MOZ,) and web analytics tools (e.g.
Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude
• BSc/BA in Marketing, Business or related field.
- Analyzing brand positioning and consumer insights
- Shaping and communicating our vision and mission
- Managing a team of marketing people working on brand initiatives
- Leading creative development to motivate the target audience to take action
- Establishing performance specifications, cost and price parameters, market applications and sales estimates
- Measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs
- Monitoring market trends, research consumer markets and competitors activities
- Overseeing new and ongoing marketing and advertising activities
- Monitoring product distribution and consumer reactions
- Aligning the company around the brands direction, choices and tactics
What you need to have:
- Any Business Degree
- Should have worked for top digital and social media agencies
- Have experience with multiple marketing agencies
- Have immense experience in digital & social media marketing
- Should be thorough with paid media marketing, media buying
- Understands brand strategy and can lead the entire marketing function for a brand.
1. You will be responsible for accelerating the growth (Reach, Activation, Engagement, Retention and Revenue) through the use of metrics and game-changing marketing strategies and technologies.
2. You will be evaluating platform traffic, customer usage, and other data to better understand customer engagement and conversion rates.
3. Analyse large sets of user data to identify user cohorts that convert well and collaborate with the performance marketing team to acquire more of these users
4. You will specialize in creating content, developing new growth programs, testing, and executing these programs.
5. You will be experimenting aggressively with copy, visuals, messaging to each user segment and scaling what works.
6. Conduct primary user research to understand blockers in the product flow to conversion, as well as get feedback on messaging, value propositions and visuals.
7. You will manage communication across our community groups such as (FB, Instagram, Sharechat, Telegram and Twitter) which includes posting, replying to comments, and answering queries.
8. You will identify opportunities for and carve out ownership for unique content.
9. You will partner with Product and Content teams to define an appropriate narrative that will accompany Lamamia as it is presented to various audiences.
10. You will be collaborating with other teams (Marketing, Sales and Product) in order to develop user journeys to implement effective marketing campaigns.
11. Together with the teams, you will create new work processes and constantly utilize technology to enrich Lamamia’s relationships with the users.
REQUIRED MARKETING SKILLS and TOOLS:
1. Analytics Tools (Google Analytics, Mixpanel, Amplitude, CleverTap, etc.)
2. Marketing Tools (Branch, Moengage, Webengage, marketo, customer.io and Ad Managers of Facebook, Instagram, Sharechat, Youtube, Google, etc.)
3. Community Building & Management (Messaging, Texting, Posting, emailing, etc.)
4. Copy writing, Content Creation, User Research, A/B testing, Brand building, PR.
5. Collaboration, Partnership, Teaming up
6. Customer Obsession, Growth mindset, Learning attitude
7. Leadership Traits (Empathy, Self-motivated, Goal-oriented, Biased-To-Action, Taking ownership)
DESIRABLE EXPERIENCE and EXPOSURE:
1. Managing B2C go-to-market campaigns, preferably within an Ed-Tech company.
3. Demonstrated ability to analyze and distill data into actionable insights.
4. Excellent communication skills in order to interface with customers and collaborate in a cross-functional team environment.
5. Experience in market research and A/B testing.
6. Startup mentality where you’re ready to hustle in getting things done and take up different tasks when appropriate.
7. At least 1 year in a performance / growth / acquisition marketing role is a must. Previous experience in a product led company is a plus
We are looking for an enthusiastic a Digital Marketing Intern for leading Digital marketing & Blockchain solutions partner based in Mumbai to assist in the planning, execution and optimization of our online marketing efforts. The promotion of services and solutions through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities and Duties
1) Excellent understanding of digital marketing concepts and best practices
2) Excellent knowledge of SEO and off-page optimization
3) Knowledge of Wordpress ( or at least interest in learning wordpress is preferred)
Qualifications and Skills:
Mandatory : Candidate should have completed Digital marketing course.
Education : 12th or Graduation with Digital Marketing Course.
Excellent communication and interpersonal skills.
Analytical mindset and critical thinking.
Benefits :
1. Stipend
2. Work from home
3. Internship Letter
4. Letter of recommendation/ appreciation
5. Full time Placement offer after completion of Internship (Based on performance)
Contract length: 5 months
- Experienced professionals – 1 year to 3 years experience
- Candidate having creative thinking and original approach
- Willingness & ability to learn & work on new technologies
- Develop marketing strategies
- Search Engine optimization(SEO)
- Social Media Marketing
- Email Marketing
- PPC/Ad Management
- Interacting with the clients & managing their internet marketing accounts
- Building monthly reports, analyzing the data & measuring the impact of the internet marketing done for that month
- Write original, creative content for marketing purpose
- Google Analytics
- Google Search Console
- Google Adwords
- Facebook Insights
- Moz Tools
- Mailchimp & Benchmark email
- Google+
- Photoshop/Canva - Basic design skills are helpful to have
- Candidates from marketing background preferred
- Candidates having working knowledge of Adobe Photoshop or Canva preferred. Basic design skills are helpful to have
- Candidates must have good reading, writing, spoken English skills
- You are invited to send us your complete resume
- Attach previous work or portfolio or project details
- Resume should have candidate photograph in it
- Mention Linkedin Profile URL in the resume
- Do go over our company website http://www.ladybirdweb.com/" target="_blank">www.ladybirdweb.com | http://www.faveohelpdesk.com/" target="_blank">www.faveohelpdesk.com & LinkedIn profile before applying
You are a great fit for this role if you relate deeply with the following expectations:
1. You have 1+ year of prior experience working with an edtech startup.
2. You should be someone who has a curious, analytical and data driven mindset. Someone who is a learning machine and thinks from first principles.
3. You are someone who deeply enjoys working on digital marketing, both from strategic as well as tactical perspective, with a result-obsessed approach.
4. You should have 3+ years of full-stack digital marketing experience across all verticals including Paid Social Media, PPC, SEO, Email Marketing, CRO, Web Analytics. (please note that this means you should have an expertise in each of these channels)
5. You have great copywriting and written communication skills, which you execute with a customer-obsessed mindset.
6. You have a clear history of delivering amazing digital marketing results for your organizations/clients in terms of brand awareness, traffic, leads, customer acquisition & retention in a cost-effective & time-efficient manner.
7. You have developed your own unique and unconventional growth hacks from your experience.
8. You have good experience working on tools like Ahrefs/Semrush, Wordpress, Mailchimp, Google Analytics, OptinMonster, Hotjar, CRO tools, OneSignal etc.
9. You have a deep understanding of digital user journeys and optimized customer funnels.
10. You should be from a Tier 1 Engineering/MBA college in India. (preferred, but not mandatory)