Product Marketer

• Creating and executing a strong performance marketing strategy & execution plan

• Developing and managing digital prospecting and remarketing campaigns

• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

• Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation etc. to drive traffic to digital channels
• Identifying, developing & optimising growth channels to drive revenues growth
• Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
• Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)
• Planning and executing initiatives to reach the target audience through different channels
• Working closely across teams with other teams to share ideas, feedback & present results

Job Title : Digital Marketing Specialist

About Storytech:

We're a digital product agency in Hyderabad that designs and develops extraordinary experiences for mobile and other platforms. We work with exceptional entrepreneurs and brands. We don't just build apps. We create the kind of apps that people use, every day. We have the experience and the knowledge required to get there.

(https://www.storytech.in)

Description:

We are looking for a qualified Digital Media Executive to join our marketing team.The Digital Marketing Expert’s role is to design, create, and deliver marketing programs to support expansion and growth of the company products. If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.

Ultimately, you should be able to promote our company and increase client engagement.

Roles and Responsibilities:

• Conceptualize, build and execute innovative, multi-channel marketing campaigns that both project Workruit's brand and effectively drive user acquisition.
• Pull daily reports on ad performance, make adjustments to ensure ROI is hitting goals
• Core experience in Google AdWords, Facebook Ads, LinkedIn Marketing
• Create and traffic ads daily on all media channels to ensure user acquisition by optimizing ROI regularly
• Take complete ownership on end to end digital advertising campaigns and growth
• Responsible for overseeing marketing initiatives within the company. Works to develop areas such as sales management, product development, channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.
• Raise brand awareness outside our core audience of young professionals to include smaller markets and an older, more focused-oriented audience.
• Develop and execute a marketing plan to promote Workruit for job seekers and companies 
• Be responsible for demos, product flows & market analysis

About the candidate:

• Self-starter who thrives in a start-up and fast-paced environment Understanding of the online advertising industry and social media
• 3+ years’ experience in paid digital advertising
• Great communication skills and time management skills

Required Technical Skills:

• App Marketing
• Performance Marketing
• Social Media Marketing 
• Facebook Advertising
• LinkedIn Marketing 
• Google Analytics
• Campaign Strategy
• Project Management
• Marketing Automation
• Email and SMS Marketing
• Content Marketing
• Design Skills
• Creativity
• Strong Communication Skills

Responsibilities :

· Assist in the formulation of strategies to build a lasting digital connection with consumers

· Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

· Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness

· Be actively involved in SEO efforts (keyword, image optimization, etc.)

· Prepare online newsletters and promotional emails and organize their distribution through various channels

· Provide creative ideas for content marketing and update website

· Collaborate with designers to improve user experience

· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)

· Acquire insight in online marketing trends and keep strategies up-to-date

· Maintain partnerships with media agencies and vendors

Competencies & Skills Required :

· Proven experience as Digital Marketing Executive or similar role

· Excellent understanding of digital marketing concepts and best practices

· Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, WebTrends, etc.)

· Skills and experience in creative content writing

· Analytical mindset and critical thinking

· Excellent communication and interpersonal skills

Key Responsibilities will include full ownership of performance for a specific market or product area and the following:

• Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SEM traffic and increase ROI
• Delivering performance reports and insights to the PPC team and internal stakeholders
• Addressing and escalating campaign performance issues
• Responsible for AB tests, Search Query analysis and keyword mining
• Supporting internal sharing of knowledge through training and coaching
  
  

Qualifications- Masters

Essential:

• Proven PPC experience (at least 2 years)
• Exceptional analytical skills, including data manipulation and strong Excel knowledge
• Strong Web analytics experience (Google Analytics, SiteCatalyst, Webtrends or Coremetrics)
• Fluency with one or more bid management tools (Adwords, Marin, SA360, Kenshoo etc.)
• Moderate to high proficiency in SEO Tools (SEMRush, ahref)
• Very results oriented, creative, resourceful, detail-oriented and exceptionally organized
• Excellent verbal, written and presentation skills
• Very good English (written and verbal)
  
  

Desirable

• Relevant subject degree in maths, e-commerce, or digital marketing
• Adwords, GAP Certified or similar qualifications
• Additional points to candidate with understanding of MySQL, python/R and Tableau/Spotfire
• Project management experience
• Self-motivated, tenacious problem solver who uses the Initiative
• Works to tight deadlines with a can-do attitude
  
  

Preferred Joining – Immediate

Additional Information

When you are passionate about SEM and also a good team builder, who is meticulous with extreme attention to detail send us your application including your annual salary expectation and your earliest start date. At the Taxmann group you will experience professionalism in a relaxed and informal atmosphere. Every day, you have the opportunity to engage with your ideas and contribute to the success of a fast-growing online business. Come along! We are looking forward to your application!

Be the strategist & the operations in-charge for the brands assigned for Marketplace Management.
Manage the Marketplaces, looking after pricing, product descriptions, and general content.

Be responsible for ensuring all products are listed and optimized to the highest standards across the marketplaces

Help to create and deliver adhoc marketing campaigns across various marketplaces

Manage all products on Amazon, Flipkart, Myntra, Oaytm, Nykaa, and other online marketplaces across India

Increase listing rankings and search results to increase sales conversion and maximize revenue

Generate customer reviews, and monitor ratings to protect and enhance marketplace status

Analyse and evaluate traffic and sales conversion data to improve the effectiveness of online content and marketing campaigns

Keep each marketplace updated with the latest products and promotions

Develop strategies for the clearance of any excess stock

Good knowledge of various tools & techniques used for ROI optimization on Marketplaces.

Good communication skills to deal with external clients & handle in-house (inter-team) operations.

To be successful in this role you must already be working within a Marketplace/Ecommerce position ideally within a Marketplace Agency. You will have demonstrable experience dealing with marketplace platforms, in particular Amazon and Flipkart and have experience in running successful digital marketing campaigns. If you’re a sales focused individual with the ability to manage multiple projects and thrive on working in a fast-paced working environment then please send across your most up to date CV.