Product Manager

Desired Candidate Profile

• B.E/B.Tech and/or MBA
• Relevant experience of 7-10 years
• Understanding of customer needs and making appropriate proposals

• Your responsibilities will include:

  • Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
  • Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
  • Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
  • Building win-win relationships with new and existing partners
  • Manage the marketing budget to drive sustainable bottom-line growth

   

  Key Requirements

  • You have a degree in Marketing, Business Administration or related field.
  • You have prior experience in a similar role with a solid track record of success.
  • You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
  • You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
  • You are highly goal driven and work well in fast paced environments.
  • You possess strong analytical skills and are comfortable dealing with numerical data.
  • You have excellent communication & interpersonal skills.
  • You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.

Who are we?

SocialPilot, a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance. 

Our achievements so far:

• Empowered over 8,000 marketing agencies and SMBs
• 1 billion+ social media posts published
• Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
• One of the fastest-growing SaaS companies in India as listed by Inc 42
• Named as the Best Social Media Management Software of 2021 by Digital.com
• Named as the Top 10 Bootstrapped Startups in India
• Ranked as a “Great Product” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
• Officially a Great Place to Work - Certified TM startup
• Rated by YOURSTORY as Number 1 social media scheduling tool in the year 2021

Founded in 2014 and led by a powerful duo of Jimit Bagadiya & Tejas Mehta, SocialPilot (Headquartered in California, United States) has come a long way.  As of today, over 8k+ agencies and SMBs use SocialPilot to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients. We’re a high-growth bootstrapped B2B SaaS company that experienced a 100% year-on-year growth with healthy profitability and a solid runway.  This is your chance to be part of the revolution - we are inviting applications for our in-house position of Paid Marketing Specialist.

About the role:

• Profile - Paid Marketing Specialist
• Role -  Full-time
• Grade - Associate / Sr. Associate
• Location - Remote - Work from home / anywhere
• Work hours - Mon to Fri / Day Shift

You will be: 

• Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
• Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs
• Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.
• Working with the content team and designing team to frame the most effective content & design for the campaigns
• Building and running A/B tests across landing pages and the homepage
• Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies
• Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly
• Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc, 
• Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, and Quora. 
• PPC for directories like G2Crowd, Capterra, etc, Banner Ads, etc.

What are we looking for?

• 3+ years of experience in paid advertising campaigns, majorly in the Google Ads
• Prior experience in Paid Google marketing in the B2B/ SaaS setup in the international markets
• Experience in identifying target audiences and devising effective campaigns
• Should be able to manage budgets (15-20k USD per month or higher), optimize cost per lead, recommend paid  platforms and channels, and should be able to work with the team on landing page and conversions 
• Ability to brainstorm new and creative growth strategies
• Strong analytical skills with proficiency in Google Analytics and Excel
• Hands-on experience in Google Editor, Google Analytics, Google Merchant Center
• Impeccable communication skills

What’s in For You?

• Work Life Balance: Strictly, 5 days working culture

• Remote Work: Stable full-time remote job in a company that has been profitable for over 6 years: work from home (or anywhere), forever!

• Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December

• Staycation: Every year, choose anywhere in the world to stay for a month; we will take care of the expenses!

• Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy

• Zen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms

We are looking for a Product Manager, who is passionate about building products and solutions in a dynamic and fast-paced environment and working with cross-functional teams to design, build and roll-out products that deliver the company's vision and strategy.

The company's primary product, at the moment, is our e-commerce app in development.

Job Description

• You will have end to end product management responsibility including roadmap definition, product definition, prioritisation and execution.

• You will be assisting in  and execution of product/solution features aimed at winning in strategic markets, based on deep understanding of market and company strategy

• You will work closely with cross functional teams to define the product specifications and will be responsible for continuous prioritisation of product features in a scaled agile development environment.

• You will be hands-on in driving along with engineering the delivery of critical product initiatives, managing all aspects such as planning, Communication etc.

• You will be a technical problem solver on the team, identifying innovative solutions to project deadlocks and resolving issues and constraints through consensus and sound judgment.

• You will work closely with the development, architecture and design teams.

• You will drive the go to market messaging for the features you are responsible for.

• Extend the goal to establish as a Trusted Partner for our Traders as well as Internal Team with real-time data and decision tools.

• Ensure stable product releases and continuous support 

• Improving speed of inhouse product development & team capability building.

Required Technical and Professional Expertise

• Bachelor's degree or higher in Computer Science, Computer Engineering or related technical discipline with < 5 years experience preferred  from Agri, Food, Ecommerce industry in hands-on product management roles, Require experience of 4+ in the same industry.

• Strong experience on and deep understanding of enterprise IT technologies such as software, virtualization and cloud.

• Deep hands-on technical expertise, to understand and translate business requirements to technical requirements

• Deep customer empathy and customer facing experience, including the ability to discover the true requirements.

• A deep understanding of software development in a team.

• Ability to capture/document detailed product requirements specifications using standard templates and processes

• Ability to create, prioritize and manage the backlog for the product and its features

• Ability to perform planning activities related to schedule, resource, and cross-functional execution

• Strong written and verbal communication skills including experience presenting to customers, partners and senior executives.

• Ability to handle multiple competing priorities in a fast-paced environment

• Ability to evangelise Product Vision