Performance Marketing Manager

at An internet Startup

Agency job
via Qrata
icon
Remote only
icon
4 - 10 yrs
icon
₹15L - ₹30L / yr
icon
Full time
Skills
Digital Marketing
Search Engine Marketing (SEM)
Performance Marketing
Performance Marketer
Marketing
Acquisition
C
Automation
Reporting
Data Analytics
JD
Operations
Pricing Strategy
Benchmarking
performance marketing

As a Manager in our Performance Marketing team, you will be responsible for driving growth of APAC & North America regions through digital marketing. This team is a key driver of growth for Headout and is responsible for acquiring customers and generating demand for our vast collection of experiences and destinations. This is a key role for our overall company growth and profitability. 

As Performance Marketing Manager, you will: 

  1. 1. Manage all paid user acquisition channels for APAC & North America. This includes: Responsible to deliver ROI & GBV targets for your regions and growing these each quarter
  2. Actively manage and grow SEM campaigns for new and existing categories &  markets
  3. Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook d. Develop new channels of user acquisition to drive new growth and diversify channel-mix 
  4. Improve the efficiency of the team through process improvements, decision making frameworks and automation 
  5. Improve reporting and data analysis to uncover new opportunities or Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like: 
  • Identifying new market opportunities 
  • Product enhancements 
  • Pricing strategy 
  • Competitive benchmarking 
  • Building stronger engagement loops and cross-channel campaign strategies 

What we're looking for: 

  • 4+ years of experience in managing SEM campaigns at scale 
  • 2+ years of experience in managing a team 
  • Detail-oriented and analytical 
  • Strong learning curve 
  • Data-driven decision making 
  • Able to effectively organize, prioritize & manage their time 
  • Experience with Automations is a big plus 
Read more
Why apply to jobs via Cutshort
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
2101133
Matches delivered
3712187
Network size
15000
Companies hiring

Similar jobs

Growth Marketing Manager

at An Internet Startup

Agency job
via Qrata
Marketing
Growth Hacking
icon
NCR (Delhi | Gurgaon | Noida)
icon
2 - 7 yrs
icon
₹10L - ₹25L / yr
Role and Responsibilities
1. Manage the Acquisition and retention Funnels for the Manufacturer and
Retailer business lines
2. Manage growth metrics like CAC and Cost of Retention for the Retailer product
3. Manage the Optimization and Automation of the above funnels in collaboration with
the Product team
4. Formulate & execute ROI driven Marketing strategies for all aspects
5. Work closely with the Business, Product and Customer Delight Leaders
7. Define processes for the marketing team to ease and optimize intra and inter team
as well as external communications

Build the Marketing Vision
1. Be the voice of the users internally and the voice of brand externally
2. Stay on top of changing trends and strategic priorities through in-depth data
analysis to predict user behavior
3. Gain a deeper understanding of the market and the customer
4. Follow OKR framework religiously and manage implementation at all levels

Nurture the Culture
1. Sustain innovation and experimentation as part of the Growth process
2. Respect and value user-facing teams and their experience and try to learn as much
as possible from them
3. Impart data-driven decision making habits coupled with intuitive experimentation on
the basis of user understanding
4. Know when to pull the plug and switch to a new initiative as per the need
5. Be quick at decision making and stay highly purpose-driven

Perks
● Work with the Founding team to create one of the MOST Valued B2B companies in
times to come
● Be a pioneer in an emerging and futuristic business space
● Opportunity to create an impact as a C-Suite leader
● Massive learning and execution opportunities at a large scale
● Non-hierarchical, a flat and transparent culture where we also have lots of fun
● Pay at par with market salaries + stock options and a steep growth curve
Read more
Job posted by
Prajakta Kulkarni

VP Marketing

at Ed Tech Startup

Agency job
via Qrata
Digital Marketing
Growth Hacking
Marketing
icon
Bengaluru (Bangalore)
icon
7 - 15 yrs
icon
₹40L - ₹60L / yr

Job Description:

 

This is an exciting opportunity to come and lead growth for a fast scaling start-up and create meaningful impact in the education space. It will be a truly global experience in driving growth for company across all major geographies - United States, Latin America, Europe, Middle East & Asia Pacific. And also a chance to work with a very diverse and motivated team at the company.

You will be reporting to the COO and will be assisted in the role with a team of your own and cross functional teams such as sales, learning, product & design.

Your responsibilities will include:

Business insights
You will be the custodian for the generation of all insights be it market research, consumer
Insights or competitive landscape. These will be the power behind everything we do.

Growth

You will be responsible for defining our growth strategy, coordinating and executing growth
plans, and optimising our funnel to meet revenue targets. Our ambitions are big and so will be the scale of this role - from our current 25000+ educators to 60 million globally.
We've listed a few things you'll be responsible for below, but it will also be your call to
determine which of these we should spend resources on and which we should not.
• Identifying target geographies and schools for each business
• Planning marketing initiatives to generate leads, using below
• Content (key medium)
• Events (key medium)
• Partnerships
• Digital/Performance marketing
• Product marketing
• Website and other internal channels
• Email campaigns
• Programs such as referral and affiliate
• SEO

Brand
While the immediate focus will remain to grow the business, eventually you will also help build the company brand and lead key initiatives for it.

 

Is this someone that looks like you?

  • A hands-on marketing leader who absolutely loves their craft
    • Experience: 7-15 years experience in driving demand in the B2B SaaS space
    • Have used content as a key medium for demand generation
    • Have a good handle on product, digital and performance marketing
    • Both right and left brained - can think of creative ideas and alongside crunch numbers
    • An exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with
    • We deeply value building the right culture at company, and these are a few things that we look for in each hire - Coach-ability, Curiosity, Ownership, Hustle and Humility

 

 

Read more
Job posted by
Prajakta Kulkarni
Digital Marketing
Social Media Marketing (SMM)
Marketing
Google Adwords
Instagram
icon
Mumbai
icon
3 - 8 yrs
icon
₹3L - ₹9L / yr
Key Responsibilities:
• Designing and overseeing all aspects of our digital marketing including our marketing
database, email, and display advertising campaigns.
• Creating Social Media Marketing strategies to create a brand name in Social Media and raise
awareness
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Improving the user experience on the company’s website(Includes design, content and
usability)
• Driving the sales performance of the e-commerce platforms and other digital sales channels
• Evaluating competitor’s marketing strategies and creating plans to overtake them
• Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
Candidate Profile:
 Bachelor’s degree in marketing or relevant field.
 A minimum of 7 to 8 years experience in a digital marketing or advertising position.
 In-depth knowledge of various social media platforms, best practices, and website analytics.
 Highly creative with excellent analytical abilities.
 Good communication and interpersonal skills.
 Up-to-date on the latest trends and technologies in digital marketing.
Read more
Job posted by
Archana Baskaran

Digital Marketing Manager

at Pammsoft

Founded 2020  •  Services  •  20-100 employees  •  Profitable
Digital Marketing
campaign
icon
Pune
icon
3 - 6 yrs
icon
₹3L - ₹5L / yr

Your key responsibilities will include:

  • 3-6 years of relevant work experience within a digital activation, paid Search, and paid social role.

  • 3-4  years of hands-on digital marketing experience (Agency side preferably)

  • Have experience implementing digital marketing campaigns.

  • Handle e-commerce clients and service-based clients.

  • Must be able to work with Landing pages and Custom Websites on Wordpress/Shopify implementing the right tracking codes or work with our web developer on executing this.

  • Must be able to work in a team and manage designers, content writers etc.

  • Developing and optimising quality paid advertising campaigns across various networks such as Google Ads & Google Shopping, Facebook Ads, Instagram, LinkedIn and more. TikTok & Snapchat Ads are a bonus

  • A naturally analytical mind and ability to present key data to internal stakeholders

  • Simplify the reporting process to clients and allow them to understand their return on investment from their digital marketing efforts.

  • Experience in setting up goals using Google Tag Manager and driving performance through analysis of Google Analytics, Search Console and other tools

  • Consulting with clients to understand their business and translate that into a digital strategy that will achieve their objectives.

  • Reporting and confidently presenting results using ROI data.

  • Delivering exceptional customer service to internal teams and external clients. This means meeting deadlines, communicating efficiently, being proactive, and being flexible in your delivery.

  • Excellent client-facing communication skills (via phone, email, and in-person).

Read more
Job posted by
Palak Mehndiratta

Digital Marketing Executive

at Leading Financial Services Co

Agency job
via Unnati
Digital Marketing
Performance management
Social Media Marketing (SMM)
Content Strategy
Content Marketing
Search Engine Optimization (SEO)
icon
NCR (Delhi | Gurgaon | Noida)
icon
0 - 2 yrs
icon
₹4L - ₹6L / yr
If you are looking to work for a successfully established company that believes in giving back to society, then look no further. Here is the job you are looking for.

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
 
As a Digital Marketing Executive, you will be assisting in the formulation of content strategy to attract prospects and move them down the funnel.
 
What you will do:
  • Planning, monitoring and updating the ongoing company presence on social media
  • Launching optimized online advertisements to increase company and brand awareness
  • Being actively involved in SEO efforts (keyword, image optimization, etc.)
  • Preparing online newsletters and promotional emails and organizing their distribution through various channels
  • Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEM Rush etc.)
  • Acquiring insights into online marketing trends and keep strategies up-to-date.
  • Maintaining partnerships with media agencies and vendors

 

 

What you need to have:
  • Experience 0 to 1 year
  • Understanding of digital marketing concepts
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • The right candidate will have excellent English communication skills and presentation skills.
  • Excellent communication and interpersonal skills
  • Passion for all things marketing and technology
  • Must have a passion for writing
  • BSc/ BA/ BMM in marketing or relevant field
  • Benefits: Being part of a startup thats turning out to be a game-changer

 

Read more
Job posted by
Sarika Tamhane

Digital Marketing

at MANI WEB SOLUTIONS PVT LTD

Founded 2021  •  Products & Services  •  20-100 employees  •  Bootstrapped
Digital Marketing
campaign
icon
Remote only
icon
2 - 4 yrs
icon
₹3L - ₹5L / yr

Digital Marketing Manager Job Description:

We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:

  • Design and oversee all aspects of our digital marketing team including our marketing database, email, and display advertising campaigns.
  • Develop and monitor campaign budgets.
  • Plan and manage our social media platforms.
  • Prepare accurate reports on our marketing campaign’s overall performance.
  • Coordinate with advertising and media experts to improve marketing results.
  • Identify the latest trends and technologies affecting our industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Work with the team to brainstorm new and innovative growth strategies.
  • Oversee and manage all contests, giveaways, and other digital projects.

 

Read more
Job posted by
Paramdeep Singh

Digital Marketing Manager

at Apptroit

Founded 2021  •  Products & Services  •  100-1000 employees  •  Profitable
Digital Marketing
Marketing management
Social Media Marketing (SMM)
icon
Jaipur
icon
4 - 5 yrs
icon
₹7.8L - ₹12.2L / yr

Working at Apptroit Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

  • Function as single point of contact for assigned markets to align their strategies to execution on digital channels
  • Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
  • Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
  • Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
  • Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
  • Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
  • Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

  • Bachelor’s degree in marketing, communication or related field
  • At least 5-7 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
  • Strong experience in driving B2B and/or B2C demand generation.
  • Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
  • Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
  • Experience in supporting global markets a plus
  • Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
  • Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

  • Strong analytical skills and data-driven strategy development
  • Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
  • Results orientation
  • Cross-industry subject expertise
  • Curiosity and ability to learn
  • Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
    Excellent communication and organizational skills, KPI Management.
  • Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
  • Excellent communication skills and presentable

Company Description

Apptroit is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.
Read more
Job posted by
Vineet Changulani

Digital Marketing Manager

at OTS Solutions

Founded 2002  •  Products & Services  •  100-1000 employees  •  Profitable
Digital Marketing
Search Engine Optimization (SEO)
PPC
icon
Remote only
icon
3 - 5 yrs
icon
₹5L - ₹6L / yr

Roles and Responsibilities

·         Design content marketing strategies and set short-term goals.

·         Plan, handle and execute various digital channel ads and PPC campaigns for company websites

·         Handle team of executives to lead SEO, content, and design requirements of marketing campaigns

·         Handle both online and offline marketing: hands-on experience with digital media, including SEO , PPC, social media marketing, email, and affiliate channels.

·         Lead and manage whole lead generation initiative for B2B services campaign in international markets like USA, UK, Australia and Europe.

·         Use and manage different tools required to manage, control and report progress of marketing initiatives and campaigns

·         Conceptualize, design and execute various marketing campaigns from time to time to generate high quality qualifies leads for company

·         Accomplished at leveraging full value from marketing automation processes and tools.

Requirements

·         4+ years of hands-on marketing experience in a B2B role.

·         Excellent understanding of B2B services marketing.

·         Knowledge of Demand Generation tactics and Lead Conversion principles.

·         Ability to create value propositions that communicate clearly to targeted audiences.

  • Extensive experience in creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.

·         Demonstrated ability to manage the budgeting process and use of analytical skills.

·         Proven track record in delivering marketing campaigns that drive sales growth.

·         An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.

·         Excellent English written and verbal communication skills.

Skills

·         B2B Services Marketing

·         Marketing Campaigns

·         Demand Generation

·         Lead Conversion

·         Content Creation

·         Sales process understanding

·         SEO

·         PPC

Read more
Job posted by
NavalMadaan

Manager - Digital Marketing

at Niki.ai

Founded 2015  •  Product  •  20-100 employees  •  Raised funding
Digital Marketing
Web Analytics
Social Media Marketing (SMM)
Business Development
Search Engine Marketing (SEM)
Google Adwords
Google Analytics
Mixpanel
icon
Bengaluru (Bangalore)
icon
3 - 6 yrs
icon
₹8L - ₹20L / yr
Responsibilities:- Drive acquisition, awareness & engagement across all channels (largely Google, Facebook, Mobile affiliates) with a focus on Conversions, LTV & Repeat.- Track, measure, and revise campaigns based on performance to further optimise ROI. - Work closely with Product, Business Development & Marketing teams to plan, execute and report marketing campaigns.- Research, assess & implement best & emerging industry practices- Run experiments with clear success/failure metrics- Gather market insights & do competition bench-marking - Manage multiple agencies to produce high quality outputs on time and on budgetRequirement:- Must have hands on experience in running ads across Google, Facebook & mobile affiliates.- In-depth understanding in App Marketing, Online Display, Remarketing, SEM, Affiliates, Social and Video advertising.- Strong understanding of A/B testing, audience targeting, ad copy, creative & bidding strategies for various ad platforms.- Experience on tools like Google Adwords, Facebook Ad Manager, Google Analytics, Keyword Planner, Appsflyer, Mixpanel, AWS etc.- Understand business goals & align them to the channels.- Ability to adapt & thrive in a fast-changing environment.
Read more
Job posted by
Suchandni Verma

Digital Marketer

at Skill-lync

Founded 2016  •  Services  •  20-100 employees  •  Bootstrapped
Digital Marketing
Facebook Marketing
Search Engine Optimization (SEO)
Google Adwords
Email Marketing
Web Analytics
Google Analytics
icon
Chennai
icon
0 - 3 yrs
icon
₹2L - ₹3L / yr
At Skill-lync we are on the look out for young energetic engineers to take care of our email marketing, FB ads & Google ads. We at Skill-lync provide advanced engineering coursework to engineers.
Read more
Job posted by
Surya Narayanan
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
Get to hear about interesting companies hiring right now
iconFollow Cutshort
Want to apply to this role at An internet Startup?
Why apply via Cutshort?
Connect with actual hiring teams and get their fast response. No spam.
Learn more
Get to hear about interesting companies hiring right now
iconFollow Cutshort