Performance Marketing Manager

at OroPocket

DP
Posted by MeghanaJain
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Remote only
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2 - 5 yrs
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₹15L - ₹25L / yr
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Full time
Skills
Digital Marketing
Marketing
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Growth Hacking

Responsibilities

  • As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.
  • Develop and oversee implementation of strategy for paid social media channels(ie. Facebook, YouTube, Instagram, Google, etc.)
  • Accountable for managing and optimizing budgets, trafficking ad campaigns, as well as achieving target KPIs across channels
  • Explore opportunities within additional channels like Quora, Reddit, and others
  • Perform daily analysis and optimization on campaign performance; prepare and deliver performance reports identifying successes and opportunities for improvement
  • Actively test and analyze audiences, advertising creative, multimedia, site pages, landing pages, and placement to drive results in line with business goals and objectives
  • Plan, develop and implement comprehensive paid media strategies that speak to users where they are in their journey on social channels; ranging from new customer acquisition to retention
  • Lead and assist in coaching, managing, and educating dedicated team members, helping to support campaign management and optimization
  • Collaborate with creative and marketing teams to generate advertising assets including video, graphics, ad copy, and landing page
  • Maintain active relationships with Facebook + Google account representatives
  • Stay current with industry trends and best practices, focusing on how these changes can be leveraged to drive material account improvements

Requirements

  • As a member of the growth team, the ideal candidate will be highly data-driven, process-driven, and have strong expertise in growth through performance marketing.
  • The core objective of the role is to grow users and partners through meticulous management of the paid search marketing budget.
  • The candidate must be able to thrive in a fast-paced, ever-evolving environment.
  • The usual work includes running performance ad campaigns, optimizing the campaign's conversions, email automation, drip campaigns, monitoring improving SEO, increasing social media followers, user persona building, driving activations, and acquisitions.

You take care of our business we will take care of you,

  • We make sure are you are growing professionally with quarterly goals and appraisals.
  • Health is wealth, so we provide health insurance
  • Stand on Top - Employee professional development program
  • Gold benefits and Internet allowance
  • Welcoming a new member in the family is a great please so we provide maternity and paternity leave

And much more...

Read more

About OroPocket

To help us achieve our mission – on making the internet of value, you will be working on the latest technology to support our product roadmap. Ideal candidates would have a zeal for innovation and are keen to enhance skills constantly with a modern tech stack. You will work closely with the design and development team to build elegant and high-performance tech solutions.

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Founded
2017
Type
Products & Services
Size
20-100 employees
Stage
Profitable
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