Job description
Job Title
Performance Marketing Specialist
Department
Digital Marketing
Reports To
Designation: Performance Specialist
Job Overview
The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.
You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.
Responsibilities and Duties
- Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
- Create affiliate and manage social media paid ad campaigns.
- Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
- Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
- Understand the markets in which we are performing and suggest new strategies on top of the competition.
- Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
- Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
- Measurable improvements to perform.
- Keep a track of weekly targets and reports.
Qualifications & Criteria:
- Fluent in written English
- 3+ years of hands-on e-commerce marketing experience, including some form of social advertising
- A self-starter mentality, a strong sense of ownership, and an appetite for learning
- Moderate to advanced Excel experience (pivot tables, graphs, etc.)
- Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
- Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
- An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
- A passion for marketing, social advertising, and a positive attitude in all regards
- A desire to remain up-to-date with trends, new features, and functionalities in social advertising
- A team-oriented mindset and the ability to work with a wide range of individuals
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
- Proficient in Word, Excel, Outlook, and PowerPoint.
Similar jobs
• Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.
• Shapes the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners.
• Responsible for enabling cutting edge, agile and technology enabled
audience based, personalized activation & omni-channel marketing and direct sales & engagement via owned platforms to increase consumer, customer and business impact.
• Drive all marketing campaign activities across all digital channels and all
categories. Lead the execution and constant optimization of D2C digital
marketing activation strategy.
• Drive full P&L responsibility and ensure high repeat values & LTV for
customers.
• Plan sales/events to highlight the offers and new product launches of the
company.
• Coordinate between the Brand & D2C team to maintain the Brand
architecture.
• Responsible for the full funnel flow on the website for customers and ensuring high
CR&AOV.
Required Skills/ Experience
• 6-7 years of relevant experience
• Prior experience in D2C companies or consultancies
• Experience in digital marketing
• Worked on different live projects, web optimization.
Head of Marketing
Location : Gurgaon
Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising,
Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing
department
• Setting, monitoring and reporting on team goals
Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.
Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
• Identify, comprehend and clearly articulate clients' requirements to generate an end-to-end
advertising solution.
• Analyse and elevate client’s consumption of contract, adoption of the product and generation of
upsell or cross-sell.
• Assist team in building social media advertising campaigns on Facebook, Instagram, Snapchat,
Twitter, LinkedIn & YouTube for world’s leading brands mapped to their business needs.
• Analyse clients’ performance and prescribe methodologies for optimal budget management, faster
growth, higher conversions and greater ads reach.
• Collaborate with our technology partners to build expertise on the social media management
software.
• Provide an effective reporting mechanism for highlighting prime metrics and key performance
indicators.
• Identify opportunities for increased efficiency for clients and provide subject matter expertise on
best fit across message, media & channel.
• Work with clients to improve the paid service itself and its alignment with client’s core business.
• Track team members’ productivity and identify opportunities in processes for increasing efficiency.
• Capturing development areas for product improvement and closed looping with product managers
and engineering for necessary corrective actions.
• Actively make sure that you are knowledgeable on all Sprinklr software products.
• Actively make sure you are knowledgeable on native channel’s ad products package.
Required Skills & Qualification:
B.tech / MBA (Full time)
• 6+ years of overall working experience with 4-6 years of experience in digital marketing, campaign
execution experience in social platforms and social account management at a brand or agency
• Advanced excel skills with efficiency in using v-lookups, pivots, charts, data interpretation and
handling high volumes of data sets
• Excellent written and verbal communication skills
• Industry specific knowledge across different verticals or lines of business
• Analytical mind-set with attention to detail and excellent problem solving skills
• Ability to think independently and learn as a member of a team
• Intrinsically motivated to tackle unique client use cases, passion to solve business challenges and
commitment to client delight
• Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter,
YouTube, Instagram, LinkedIn)
• Direct experience in working with or for social media management software is preferred
• Social media ads certifications, like Facebook Blueprint, Google AdWords’, etc are a must
• 4-year college/university degree.
- Analyzing brand positioning and consumer insights
- Shaping and communicating our vision and mission
- Managing a team of marketing people working on brand initiatives
- Leading creative development to motivate the target audience to take action
- Establishing performance specifications, cost and price parameters, market applications and sales estimates
- Measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs
- Monitoring market trends, research consumer markets and competitors activities
- Overseeing new and ongoing marketing and advertising activities
- Monitoring product distribution and consumer reactions
- Aligning the company around the brands direction, choices and tactics
What you need to have:
- Any Business Degree
- Should have worked for top digital and social media agencies
- Have experience with multiple marketing agencies
- Have immense experience in digital & social media marketing
- Should be thorough with paid media marketing, media buying
- Understands brand strategy and can lead the entire marketing function for a brand.