Performance Marketing Manager

at Their mission is to build financial services.(NV1)

Agency job
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Bengaluru (Bangalore)
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3 - 5 yrs
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₹15L - ₹20L / yr
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Full time
Skills
Apps Flyer
Google Analytics
Adobe Analytics
App Installation Campaigns
Google Ads
Appsflyer
Google ads
Facebook Ads for Apps
  • Build and execute acquisition plans every month working with all stakeholder teams.
  • Own the quality of customers and CAC.
  • Own app install campaigns, CPI, uninstall rates etc.
  • Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer
  • Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC
  • Strong knowledge of managing funnel events and customer journeys to deliver high ROI
  • Own performance marketing channels. Improve RPCs, CPVs, CAC etc.
  • Identify new channels for app installs, performance marketing and digital marketing.
  • Manage the media planning activities end to end.
  • Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.
  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

 

Requirement:

  • Experience in managing Google ads/Facebook ads for apps
  • Expert level analytical skills
  • Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
  • Expert level knowledge of spreadsheet programs
  • Understanding of playstore analytics and app ecosystem
  • Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
  • Great communication skills
  • Knowledge of Basic SQL & Query will be an added advantage

 

Requirement:

  • 3+ years of experience in managing Google ads/Facebook ads for apps
  • Expert level analytical skills
  • Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
  • Expert level knowledge of spreadsheet programs
  • Understanding of play store analytics and app ecosystem
  • Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
  • Great communication skills
  • Knowledge of Basic SQL & Query will be an added advantage

 

 

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