Performance Marketing Lead-VC backed Growth Platform

Problem Statement

Communicating our message effectively to the users via the right digital channels.

 

Responsibilities

• Build and deploy ads through paid channels at the direction of the campaign manager
• Own and perform diligent and detail-oriented QA throughout the entire campaign process, with an emphasis on campaign tracking and Google Analytics setup
• Support campaigns through traffic management that includes setup and implementation, testing, quality assurance, deployment, delivery, and optimization of ad campaigns
• Extract data and insights from the entire lifecycle of digital campaigns that include but are not limited to Display, Social, SEM, Programmatic, Native, etc
• Partner with internal teams to ensure all ad products are thoroughly vetted for operational use
• Support channel managers directly with clear communication and delivery workflows that ensure transparency into deliverable timelines and potential delays.
• Troubleshoot technical issues, including malfunctioning tags, ad creative, click-through URLs, and landing pages, etc. and correct problems with client advertising campaigns
• Proactively seek out new tools and opportunities to improve our advertising efforts Participate in or facilitate special marketing projects as required

 

Requirements

• 2+ years of experience.
• Deep understanding of Google & Facebook paid advertising. Knowledge of SEO will give you a competitive advantage.
• Have proven experience in managing B2C campaigns.
• High affinity for people who've worked on targeting US customers.
• Exceptional project management and communications skills are essential to collaborating with a remote team.
• Strong process orientation & documentation ethic. Strong analytical skills.
• Growth mindset and willingness to learn.

 

Potential Growth Paths

Ad Ops Strategist

SEO Strategist

Customer Marketing Strategist

Content Marketing Strategist

Hiring Intern

Job title- Digital Marketing intern.
Job type- Internship
Duration- 3/4 Months
Education Qualification- Graduate


Skill Required-
Good interpersonal and communication skills.
Good at multitasking

Location: Work From Home
Stipend: Not applicable
Timing: Flexible working hour

Perks:
- Offer Letter
- Experience Letter
- Letter of Recommendation.
- Project completion letter
- Letter for achievements
- Job at our company

Responsibilities:
● Responsible for planning, executing, and maintaining performance marketing campaigns
across channels - Facebook, Google SEM, Display, YT & UAC for both app and web funnels.
● Track the funnel performance and take steps proactively to fix leakages & breakages on a day-to-day basis.
● Work and coordinate with cross-functional teams across domains to lead and close
marketing initiatives.
● Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels
to drive acquisition with an implement, test, and measure mindset.
● Analysis of performance marketing efforts & reporting of key insights, learnings & misses
once campaigns are over.
● Work and coordinate with the Creative team to ensure smooth execution of campaigns.

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Social Media Expert

Description:

Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook?  We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.

Competencies:

• Consistent and self-driven to learn about social media platforms and trends. 
• Strong creative storytelling skills with a focus on visual and content aesthetics.

Skills:

• Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
• Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
• Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
• Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.

Experience:

• Demonstrable B2B social networking experience and social analytics tools.
• Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
• Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.

Performance Marketing Executive

Job Description:
• Daily optimization of ads such as target audience & measuring effectiveness of the ads
• Produce periodic reports for management and further analysis the data
• Assisting in the formulation of strategies to increase campaign efficiency
• Launch optimized online adverts through Google AdWords', Facebook to generate leads
• Optimize Ads to increase conversions and reduce CPL
• Suggest and recommend changes in creatives and banners to improve results
• Provide ideas & collaborate with designers to improve Ad experience
• Coordinate with various team members to achieve set targets
• Creating plans and objectives for campaigns

Skills Required:
• Understanding of digital marketing concepts and practices
• Knowledge of web analytics tool like Google Analytics
• Good content writing and communication skills
• Knowledge about Ad platforms like Facebook & Google Ads
• Knowledge of MS office and Excel (Vlookup/Pivot/Text-to-Column/Deduplication/Filter/ Sorting)
• Planning, problem solving, and decision-making skills
• Time management and project management skills
• Basic understanding of SEO and Landing page

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