Performance Marketing Lead-VC backed Growth Platform

at Our Client is a VC backed Growth platform

Agency job
via Merito
icon
Remote, Bengaluru (Bangalore), Gurugram
icon
5 - 15 yrs
icon
Best in industry
icon
Full time
Skills
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Google Analytics
Google Adwords
Digital Marketing

Our client is a Y Combinator-backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists, etc.) to launch, manage and grow their business online. Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED).

 
About the role:
As a Performance Marketing Lead, you will devise strategies and empower us to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.
 
What you’ll do:
Creating & executing effective convertible performance marketing campaigns.
Managing budget & campaigns across all digital platforms to drive the desired return on investment.
Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
Plan and manage paid social media campaigns and assist content and brand teams.
Use marketing analytics tools such as AppsFlyer, Google analytics, and Clevertap to analyze & track the ROI & CAC for each marketing campaign.
Working closely with management to discuss conversion improvement strategies, feedback & results.
Analyzing sales funnels, trends & understanding customer behavior.
Research & implement marketing tools to boost our promotional efforts
Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.

Requirements 
5-8 years of experience. Led team & has a deep understanding of all facets of content marketing.
Expert in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
You are a highly goal-oriented individual with good communication skills.
Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
Expertise with Firebase, GTM, and Google Analytics.
Experience in generating leads and achieving long-term sustainable growth.
Experience in working with creative teams to give constructive feedback for performance marketing.

A strong portfolio to demonstrate your skillset
Why apply to jobs via Cutshort
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
2101133
Matches delivered
3712187
Network size
15000
Companies hiring

Similar jobs

Digital Marketing

at GradRight

Founded 2018  •  Product  •  20-100 employees  •  Bootstrapped
Digital Marketing
Social media management
Wordpress
icon
Delhi, Gurugram, Noida
icon
2 - 5 yrs
icon
₹15L - ₹18L / yr

Digital Marketing Manager


About us:

GradRight is an Ed-fintech startup focused on global higher education. We are committed to enabling global youth aspirations by helping students find the "right education" at the "right cost." We aim to assist students in discovering their best fit universities and funding plans.


Our flagship product - FundRight is the world’s first student loan bidding platform. GradRight won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India & was among the top 7 global finalists in The PIEoneer awards hosted by The PIE News, UK. Since September 2020, we have received over US$500 million in loan requests and successfully secured over US$75 million in loan approvals for more than 1600 students.

Our recently launched product - SelectRight brings together students and universities on one platform to provide an innovative approach to university selection and student recruitment. The product rests on the three pillars of data-science, transparency, and ethics to match students to their best fit universities and programs. 


GradRight's core team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions. We are firm believers in the transformative power of education. The team culture balances hard work with play and thrives on team members fuelling each other’s learning and growth.


GradRight was founded in 2019 by Sasidhar Sista, an alumnus of BITS Pilani, and University of Pennsylvania; and Aman Singh, an alumnus of  the Indian School of Business and Indian Institute of Technology, Delhi. 


Responsibilities:

  1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  2. Develop and monitor campaign budgets.
  3. Prepare accurate reports on our marketing campaign’s overall performance.
  4. Identify the latest trends and technologies affecting our industry.
  5. Work with your team to brainstorm new and innovative growth strategies.
  6. Ensure effective management and allocation of work between the digital marketing associates, copywriter, freelancers and brands team. 



Requirements:

  1. 3+ years experience in a digital marketing or advertising position.
  2. In-depth knowledge of various social media platforms, best practices, and website analytics.
  3. Sound understanding of Marketing tools like WordPress, Unbounce, Zapier, etc. and a decent handle on HTML, CSS, and JavaScript is required.
  4. Highly creative with excellent analytical abilities.
  5. Outstanding communication and interpersonal skills.
  6. Up-to-date on the latest trends and technologies in digital marketing
Job posted by
Manonita Bhattacharya

Paid Media Marketing Specialist

at rally ourbus

Agency job
via PinnacleU HR
Facebook Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Google Analytics
Google Adwords
Google Cloud Platform (GCP)
google ads
facebook ads
performance marketing
icon
Delhi
icon
2 - 5 yrs
icon
₹5L - ₹7L / yr

Problem Statement

Communicating our message effectively to the users via the right digital channels.

 

Responsibilities

  • Build and deploy ads through paid channels at the direction of the campaign manager
  • Own and perform diligent and detail-oriented QA throughout the entire campaign process, with an emphasis on campaign tracking and Google Analytics setup
  • Support campaigns through traffic management that includes setup and implementation, testing, quality assurance, deployment, delivery, and optimization of ad campaigns
  • Extract data and insights from the entire lifecycle of digital campaigns that include but are not limited to Display, Social, SEM, Programmatic, Native, etc
  • Partner with internal teams to ensure all ad products are thoroughly vetted for operational use
  • Support channel managers directly with clear communication and delivery workflows that ensure transparency into deliverable timelines and potential delays.
  • Troubleshoot technical issues, including malfunctioning tags, ad creative, click-through URLs, and landing pages, etc. and correct problems with client advertising campaigns
  • Proactively seek out new tools and opportunities to improve our advertising efforts Participate in or facilitate special marketing projects as required

 

Requirements

  • 2+ years of experience.
  • Deep understanding of Google & Facebook paid advertising. Knowledge of SEO will give you a competitive advantage.
  • Have proven experience in managing B2C campaigns.
  • High affinity for people who've worked on targeting US customers.
  • Exceptional project management and communications skills are essential to collaborating with a remote team.
  • Strong process orientation & documentation ethic. Strong analytical skills.
  • Growth mindset and willingness to learn.

 

Potential Growth Paths

Ad Ops Strategist

SEO Strategist

Customer Marketing Strategist

Content Marketing Strategist

Job posted by
Tanuj Kataria

Digital Marketing Intern

at Ampex Web

Founded 2020  •  Services  •  20-100 employees  •  Bootstrapped
Digital Marketing
Digital media
Social Media Marketing (SMM)
icon
Remote only
icon
0 - 1 yrs
icon
₹100 - ₹1,000 / mo
Hiring Intern

Job title- Digital Marketing intern.
Job type- Internship
Duration- 3/4 Months
Education Qualification- Graduate


Skill Required-
Good interpersonal and communication skills.
Good at multitasking

Location: Work From Home
Stipend: Not applicable
Timing: Flexible working hour

Perks:
- Offer Letter
- Experience Letter
- Letter of Recommendation.
- Project completion letter
- Letter for achievements
- Job at our company
Job posted by
Mohsin M

Digital Marketer

at QuickMetrix

Founded 2015  •  Product  •  20-100 employees  •  Bootstrapped
Digital Marketing
Google Adwords
Web Analytics
Google Analytics
Facebook Marketing
Search Engine Optimization (SEO)
icon
Remote only
icon
0 - 3 yrs
icon
₹1.5L - ₹3L / yr
Responsibilities:
● Responsible for planning, executing, and maintaining performance marketing campaigns
across channels - Facebook, Google SEM, Display, YT & UAC for both app and web funnels.
● Track the funnel performance and take steps proactively to fix leakages & breakages on a day-to-day basis.
● Work and coordinate with cross-functional teams across domains to lead and close
marketing initiatives.
● Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels
to drive acquisition with an implement, test, and measure mindset.
● Analysis of performance marketing efforts & reporting of key insights, learnings & misses
once campaigns are over.
● Work and coordinate with the Creative team to ensure smooth execution of campaigns.
Job posted by
Prateek Singh

Social Media Marketer

at Pangolin Marketing

Founded 2019  •  Services  •  20-100 employees  •  Profitable
Social Media Marketing (SMM)
Community Management
Viral Marketing
Content Writing
Web Analytics
B2B Marketing
Social media strategy
Reporting
Content Marketing
Content Strategy
Hootsuite
Google Analytics
icon
Remote, Pune, Indore, Kolkata, Lucknow, Hyderabad, Pondicherry, Goa, Shillong, Guwahati, Ranchi, Kochi (Cochin), Bengaluru (Bangalore), Chennai, Nagpur, Raipur
icon
2 - 8 yrs
icon
₹2.4L - ₹7L / yr

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 


Role:

B2B Social Media Expert


Description:

Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook?  We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.


Competencies:

  • Consistent and self-driven to learn about social media platforms and trends. 
  • Strong creative storytelling skills with a focus on visual and content aesthetics.

Skills:

  • Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
  • Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
  • Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
  • Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.

Experience:

  • Demonstrable B2B social networking experience and social analytics tools.
  • Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
  • Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.

Location and Type: 

Remote, Full-time


Evaluation:

Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.

Job posted by
Debarshi Chowdhury

Performance Marketing Executive

at Board Infinity

Founded 2017  •  Products & Services  •  20-100 employees  •  Bootstrapped
Digital Marketing
Google Adwords
Google Analytics
Optimization
SEO management
icon
NCR (Delhi | Gurgaon | Noida)
icon
1 - 2 yrs
icon
₹3L - ₹4.2L / yr

Performance Marketing Executive

Job Description:
• Daily optimization of ads such as target audience & measuring effectiveness of the ads
• Produce periodic reports for management and further analysis the data
• Assisting in the formulation of strategies to increase campaign efficiency
• Launch optimized online adverts through Google AdWords', Facebook to generate leads
• Optimize Ads to increase conversions and reduce CPL
• Suggest and recommend changes in creatives and banners to improve results
• Provide ideas & collaborate with designers to improve Ad experience
• Coordinate with various team members to achieve set targets
• Creating plans and objectives for campaigns

Skills Required:
• Understanding of digital marketing concepts and practices
• Knowledge of web analytics tool like Google Analytics
• Good content writing and communication skills
• Knowledge about Ad platforms like Facebook & Google Ads
• Knowledge of MS office and Excel (Vlookup/Pivot/Text-to-Column/Deduplication/Filter/ Sorting)
• Planning, problem solving, and decision-making skills
• Time management and project management skills
• Basic understanding of SEO and Landing page
Job posted by
Purvi Singh

Business Developer

at Kreaserv Media Private Limited

Founded 2015  •  Services  •  20-100 employees  •  Bootstrapped
Business Development
Client Servicing
Account Management
Social Media Marketing (SMM)
icon
Mumbai
icon
1 - 2 yrs
icon
₹2L - ₹4L / yr
LOOKING FOR ACCOUNT MANAGERS, CLIENT SERVICING EXECUTIVES, BUSINESS DEVELOPMENT EXECUTIVES FOR A DIGITAL MARKETING AGENCY IN GOREGAON W
Job posted by
VishalZagde

Digital Marketer

at Indeed Inspiring Infotech

Founded 2015  •  Products & Services  •  20-100 employees  •  Bootstrapped
Web Analytic
Digital Marketing
Facebook Marketing
Google Adwords
Google Analytics
Search Engine Optimization (SEO)
icon
Pune
icon
2 - 7 yrs
icon
₹1L - ₹3L / yr
At ‘Indeed Inspiring Infotech’, we provide ‘state-of-the-art’ solutions in different fields. We take pride in delivering our high standard professional courses in technical as well as non-technical streams. We develop projects related to website designing, web-application, mobile applications, digital marketing online to our clients. We value our clients and our core strength lies in making the indeed inspiring ‘technology’ available to the customer at most adequate price.
Job posted by
Kushal Sharma

Digital Marketer

at Four Feathers

Founded 2012  •  Services  •  100-1000 employees  •  Profitable
Search Engine Optimization (SEO)
Digital Marketing
Google Adwords
Web Analytics
Google Analytics
Facebook Marketing
icon
Ahmedabad
icon
1 - 5 yrs
icon
₹1L - ₹4L / yr
Digital Marketing Executive Job Duties and Responsibilities: Develop a marketing strategy Prepare and manage a marketing Create and promote the overall brand identity of company Creation and distribution marketing materials Present projects to clients Plan, direct, and organize advertising and promotional campaigns/events Collect - analyze market research data & application Provide updated status reports with statistics Run campaigns across multiple social media platforms Design and oversee ad layouts Write copy and content for marketing material Attend marketing conferences and seminars as required Oversee and prepare marketing budgets Establish beneficial pricing strategies Foster and manage positive customer relationships Negotiate advertising contracts Meeting Set Sales Target by month, quarter and Annual Requirements and Qualifications: Bachelor’s degree in marketing, business administration, or related field; MBA preferred Experience in sales, marketing, advertising, and brand management Membership in the American Marketing Association (AMA) Professional Certified Marketer (PCM) certification a plus Experience in website design and content development; experience in copywriting Digital marketing/advertising expertise Experience crafting spreadsheets and other data collection/presentation methods Extensive knowledge of current and relevant markets Astral written and oral communication skills
Job posted by
Dhaval Four Feathers Group

Marketing Strategist

at Routofy

Founded 2014  •  Products & Services  •  20-100 employees  •  Raised funding
editing skills
brand development
Brand Management
Business Writing
Content Marketing
Content Writing
Public Relations
Social Media Marketing (SMM)
icon
NCR (Delhi | Gurgaon | Noida)
icon
0 - 1 yrs
icon
₹2L - ₹3L / yr
Routofy Services Pvt. Ltd. started by Ex-Microsoft, IIT Delhi graduates on a mission to change travel search forever. It aims at changing travel search forever by bringing in the much needed technological disruption in an industry that has been stagnant for years, running on a conventional OTA model developed in nineties. The company is proudly backed by Kunal Bahl and Rohit Bansal, founders of Snapdeal.com. The company runs and owns travel portal Routofy.com which compares and combines flights, trains, buses and cabs to give its users end to end connectivity, all the way down to smallest towns and villages. Job Description: - Ideate and suggest brand-building campaign to achieve the defined marketing objectives - Actively execute brand development activities/ strategies, PR and Marketing Communication - Execute effective marketing campaigns for achieving brand awareness & business objectives - Strategize and drive consumer-centric initiatives across medias (Online, offline, social) - Constantly measures the effectiveness of consumer promotion or activation Skillsets Required: - Good content writing & editing skills - Proficiency in Microsoft Excel - Good communication skills - Ability to research & brainstorm marketing campaigns
Job posted by
Jyoti Kuwarbi
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
Get to hear about interesting companies hiring right now
iconFollow Cutshort
Want to apply to this role at Our Client is a VC backed Growth platform?
Why apply via Cutshort?
Connect with actual hiring teams and get their fast response. No spam.
Learn more
Get to hear about interesting companies hiring right now
iconFollow Cutshort