Performance Marketer

at CallHub

DP
Posted by Sanchari Mukhopadhyay
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Bengaluru (Bangalore)
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2 - 3 yrs
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₹8L - ₹10L / yr
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Full time
Skills
Google Analytics
Google Tag Manager (GTM)
Google Adsense
Facebook Marketing
Social Media Marketing (SMM)
Search Engine Marketing (SEM)

At CallHub, we are making personalized communication scalable. We build texting and calling solutions for political & nonprofit organizations and businesses.

 

CallHub primarily facilitates voter registration, GOTV efforts, party leadership races, advocacy campaigns, fundraising, donor engagement, and voter outreach.

 

We have been part of presidential elections and multiple grassroots campaigns. The US, Canada, Australia, UK, France, Belgium, Germany, Netherlands are our primary markets.

 

CallHub serves more than 2000 customers across six continents.

 

Our growth team is looking for a performance marketing professional. A driven professional passionate about solving problems. We are looking for someone to scale our paid marketing efforts. We prefer someone with good communication and excellent analytical skills.

 

STRATEGIZE/PLAN

 

  • Plan advertising budget, strategize and build performance media campaigns (Google Ads, Native Ads, FB, Twitter & LinkedIn)
  • Initiate ads on other platforms to run experiments to find profitable models
  • Data-driven decision-making, using platform metrics website data. Own key marketing reports around conversion rates and campaign performance.
  • Complete ownership of key metrics for paid channels that align with Callhub’s overall growth objectives. Scope out work and set detailed delivery plans to achieve set targets.
  • Should be able to scale acquisitions while reducing CPA by finding ways to optimize efforts across channels and figuring out the right channel mix.

 

 

CREATE/EXECUTE

 

  • Partner with the creative teams to advise on compelling ad copies (images & text copy) for various mediums and channels, develop test ideas, and manage A/B testing
  • Create campaigns primarily on Google Ads, FB Ads, Twitter ads & Linkedin ads. Experiment with other paid strategies like influencer marketing or paid platforms like Quora.
  • Optimize campaigns for performance(ROAS and other KPIs) based on industry benchmarks and CallHub’s growth objectives.

 

 

MEASURE

  • Proficient with Google Analytics 4 and Universal Analytics. Working knowledge in digital analytics and other relevant tools.
  • Have working knowledge about Google tag manager and Segment.
  • Have experience building reports and dashboards for KPI measurement.

 

 

Must have 2-3 years of experience in

 

  • B2B/B2E Industry

 

We’d love if you also have experience(but not mandatory),

 

  • With WordPress CMS
  • With concepts like landing page optimization and conversion rate optimization.
  • Working for marketing agencies working with multiple industries.

About CallHub

Award winning Voice broadcasting, Phone Banking and SMS broadcast software, in 200 countries. Try a free demo. Integrates with your existing systems. Easy!
Founded
2014
Type
Product
Size
20-100 employees
Stage
Profitable
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