Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.
Lead requirements gathering and solution design
Communicate project outcomes to internal project stakeholders
Design, implement, and monitor for automated campaigns across email and web and recommendations how to optimize further.
Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
Experience in reporting and analysing campaign activity using Pardot reports and can make recommendations to the business.
Track record for delivering marketing automation projects in a fast-paced environment and able to successfully keep to deadlines.
Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
Familiarity with non-native Pardot integrations (e.g. Zoom, Zapier)
Creating nurture journeys through Engagement Studio
Should know how to setup custom email preference centre and unsubscribe pages
Good understanding of automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications

Required Qualifications and Background

At least 2 years’ experience in delivering Salesforce or marketing automation projects
Successfully completed at least two Pardot implementations
At least 2 years’ experience working hands-on with Pardot
Certified Pardot Specialist
Certified Pardot Consultant
At least 2 years B2B marketing experience

Desirable:

B2B Marketing Agency experience
A University degree in Marketing or Tech-related subject
Certified Salesforce Administrator
Knowledge of HTML or CSS for creating landing pages, forms, and email templates.
Experience using the Pardot API to integrate third-party systems.
Experience with other marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, or Hubspot.
Experience with Google Analytics, SEO, PPC, Social Media marketing.
Active in the Salesforce Trailblazer community.

Knowledge, Skills, and Abilities

B2B Marketing experience either client-side or agency
Has a ‘can-do’ attitude and a good team player.
Excellent communication skills, written and verbal
Able to liaise with stakeholders, particularly marketing leadership on the client-side when required.
Has a keen interest in how systems work, a curiosity towards how systems interlink, and excitement towards optimizing processes.
Adept at communicating with the business, technical & user communities.
Versatile and easily adaptable to changing workloads. Being agile is key!
Ability to work both autonomously and collaboratively.
Experience with mapping and implementing end-to-end marketing campaign

Attention to detail and the awareness to test everything that you do thoroughly and accurately.

Responsibilities

Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.
Lead requirements gathering and solution design
Communicate project outcomes to internal project stakeholders
Design, implement, and monitor for automated campaigns across email and web and recommendations how to optimize further.
Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
Experience in reporting and analysing campaign activity using Pardot reports and can make recommendations to the business.
Track record for delivering marketing automation projects in a fast-paced environment and able to successfully keep to deadlines.
Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
Familiarity with non-native Pardot integrations (e.g. Zoom, Zapier)
Creating nurture journeys through Engagement Studio
Should know how to setup custom email preference centre and unsubscribe pages
Good understanding of automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications

Required Qualifications and Background

At least 2 years’ experience in delivering Salesforce or marketing automation projects
Successfully completed at least two Pardot implementations
At least 2 years’ experience working hands-on with Pardot
Certified Pardot Specialist
Certified Pardot Consultant
At least 2 years B2B marketing experience

Desirable:

B2B Marketing Agency experience
A University degree in Marketing or Tech-related subject
Certified Salesforce Administrator
Knowledge of HTML or CSS for creating landing pages, forms, and email templates.
Experience using the Pardot API to integrate third-party systems.
Experience with other marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, or Hubspot.
Experience with Google Analytics, SEO, PPC, Social Media marketing.
Active in the Salesforce Trailblazer community.

Knowledge, Skills, and Abilities

B2B Marketing experience either client-side or agency
Has a ‘can-do’ attitude and a good team player.
Excellent communication skills, written and verbal
Able to liaise with stakeholders, particularly marketing leadership on the client-side when required.
Has a keen interest in how systems work, a curiosity towards how systems interlink, and excitement towards optimizing processes.
Adept at communicating with the business, technical & user communities.
Versatile and easily adaptable to changing workloads. Being agile is key!
Ability to work both autonomously and collaboratively.
Experience with mapping and implementing end-to-end marketing campaign

Attention to detail and the awareness to test everything that you do thoroughly and accurately.

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About Laqshya Media Pvt

Founded :

1997

Type

Size

Stage

About

Laqshya Media Group is a comprehensive marketing communications group in India that primarily operates in outdoor, events, and digital ecosystem. It solves the problems of businesses looking to promote their brand through various marketing channels. The company has been in operation since 1997 and has over 410 professionals across 22 offices.

Company social profiles

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