Paid Media Marketing Specialist

at rally ourbus

Agency job
icon
Delhi
icon
2 - 5 yrs
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₹5L - ₹7L / yr
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Full time
Skills
Facebook Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Google Analytics
Google Adwords
Google Cloud Platform (GCP)
google ads
facebook ads
performance marketing

Problem Statement

Communicating our message effectively to the users via the right digital channels.

 

Responsibilities

  • Build and deploy ads through paid channels at the direction of the campaign manager
  • Own and perform diligent and detail-oriented QA throughout the entire campaign process, with an emphasis on campaign tracking and Google Analytics setup
  • Support campaigns through traffic management that includes setup and implementation, testing, quality assurance, deployment, delivery, and optimization of ad campaigns
  • Extract data and insights from the entire lifecycle of digital campaigns that include but are not limited to Display, Social, SEM, Programmatic, Native, etc
  • Partner with internal teams to ensure all ad products are thoroughly vetted for operational use
  • Support channel managers directly with clear communication and delivery workflows that ensure transparency into deliverable timelines and potential delays.
  • Troubleshoot technical issues, including malfunctioning tags, ad creative, click-through URLs, and landing pages, etc. and correct problems with client advertising campaigns
  • Proactively seek out new tools and opportunities to improve our advertising efforts Participate in or facilitate special marketing projects as required

 

Requirements

  • 2+ years of experience.
  • Deep understanding of Google & Facebook paid advertising. Knowledge of SEO will give you a competitive advantage.
  • Have proven experience in managing B2C campaigns.
  • High affinity for people who've worked on targeting US customers.
  • Exceptional project management and communications skills are essential to collaborating with a remote team.
  • Strong process orientation & documentation ethic. Strong analytical skills.
  • Growth mindset and willingness to learn.

 

Potential Growth Paths

Ad Ops Strategist

SEO Strategist

Customer Marketing Strategist

Content Marketing Strategist

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