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Locations

Bengaluru (Bangalore)

Experience

3 - 6 years

Salary

INR 7L - 12L

Skills

PPC
Search Engine Marketing (SEM)
Google Adwords

Job description

Developing and executing online marketing plans in order to ensure high growth ROI in marketing costs Ensuring there is a steady growth and usage of landing pages as well as other online tools to boost conversions. Develop deep keyword research, manage Google AdWords and PPC Campaigns Drive traffic to our website via online marketing campaigns, SEM, and other online tactics Test and optimize campaigns and ad creative to drive efficiency Optimize copy and landing pages for search engine marketing Collaborate and work closely with web development team as well as other teams to enhance, optimize and lead within the marketing team the online experience Effectively manage paid media budget and make budget recommendations as needed Develop easy-to-use, clear, concise, comprehensible content Monitor competition, pricing and client feedback and make necessary changes to our marketing campaigns / websites Soliciting customer feedback and optimizing campaigns accordingly Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Develop and implement link building strategy Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

About the company

Whatfix focuses on accelerating user adoption by enhancing self-service capability of web products, thereby helping companies to onboard customers, reduce support queries and improve user engagement. It is a cloud platform using which product teams can self-curate interactive guides & integrate across all user touch points.

Whatfix is based on patent-pending technology and being used by large as well as small enterprises for improving training effectiveness, enhancing customer support, and to improve user on-boarding.

Founded

2014

Type

Product

Size

6-50 employees

Stage

Raised funding
View company

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