Offline Media Planner

at GroupM

DP
Posted by KAMALAKANNAN M
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Bengaluru (Bangalore)
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1 - 3 yrs
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₹6L - ₹6L / yr
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Full time
Skills
Media planning
BARC
Yumi

About GroupM 
 
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow. 

 
Discover more about GroupM at www.groupm.com 
Follow @GroupMAPAC on Twitter 
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm 
 
 
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. 
 
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. 
 
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.  

 
Some of the things we’d like you to do:

  • Creation and delivery of Media Plans
  • Manage the day-to-day work flow with the Business Planning team and Investment team
  • Adherence of SLA on delivery timelines
  • Pre -Mid and Post Campaign analysis and presentation
  • Ensure that deliverable are sent as per the engagement calendar
  • Arrive at actionable solutions using secondary data analysis (BARC) and by drawing upon media planning experience
  • Ensure necessary documentation with internal teams and coordination with channel partners for smooth execution of campaign
  • Ensure efficient implementation of media plans

A bit about yourself:

  • ~1.5-3 years of Media Planning/Execution experience
  • Great analytical skills and love for numbers
  • Knowledge and hands-on experiences on BARC
  • Accuracy and speed of working on excels
  • Knowledge and practical experiences in industry software such as BARC
  • Strong understanding towards consumers, business and marketing
  • Keeping abreast of current industry communication / media thinking
  • Team player and positive attitude
  • Excellent communication and presentation skills
Read more

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