Marketing Manager / Senior Marketing Manager

at WarehouseNow

DP
Posted by Sagar Khandelwal
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Bengaluru (Bangalore)
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2 - 10 yrs
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₹5L - ₹15L / yr
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Full time
Skills
Marketing

This role will be Marketing Lead at WarehouseNow and is expected to do the following

  • Develop innovative growth hacks to drive user growth and engagement on digital properties via all channels and marketing programs
  • Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
  • Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth
  • Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
  • Work closely with a range of cross-functional teams—product, sales, design and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
  • Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities
  • Analyse and present reports to multiple stakeholders

 

What specific skills and traits should this person possess?

  • 3+ years of experience in marketing, growth or program management or related roles
  • Understanding of data flow, data funnels, and how to assess user behavior with data and find actionable insights 
  • Hands-on experience with tools such as Google Analytics, Firebase, etc.
  • Excellent verbal and written communication skills: Ability to have deep empathy for users and to adapt how you communicate to best reach and engage your audience
  • Strong interpersonal skills to manage and work with multiple teams and stakeholders
  • Demonstrated strength in strategic thinking/market analysis /competitive analysis
  • Bonus: Prior experience in a B2C Company or Marketing Tech Company

About WarehouseNow

Founded
2019
Type
Product
Size
100-500 employees
Stage
Raised funding
View full company details
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