Marketing Manager

at Zoop.one

DP
Posted by Gunjan G
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Pune
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3 - 7 yrs
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₹7L - ₹10L / yr
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Full time
Skills
Marketing
Google Adwords
Google Analytics
CleverTap
Web Analytics
Search Engine Marketing (SEM)
Mobile App Marketing


Zoop.one is Looking for a Talented App Marketer who will create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimise activities for return on investment and cost-efficiency.


Job Brief :

 

Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of our mobile app.

Responsible for managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks 

 Plan, execute and manage the daily content of various channels (local and international), including social media, mobile app and video etc.

Creating strategies for generating bold and innovative ideas for growth via paid channels

managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).

Responsible for tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.

Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

Identify and manage new & existing content providers, including both individuals and financial corporates.

Responsible for new customer acquisition via our mobile app.

Required Skills and Experience:

Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc

Worked on Google Analytics, Appsflyer, Clevertap and other popular tools for mobile attribution, acquisition, re-engagement..

Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing..

Should understand the concepts of Lifetime value of a user (LTV) and its application.

Must have experience in delivering customer acquisition growth and optimisation across key metrics.

Experience

At least 3+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management .

Data-driven mindset with excellent analytical and problem-solving skills.

Experience Working within the Fintech ecosystem is a must.

About Zoop.one

We are a happy team of millennial's and Gen-Z who love working on advancing our products and offerings. We’ve gone from one verification API to an entire platform, helping 200+ clients in streamlining their onboarding process, make it effortless with the help of sophisticated engineering, data and a drive to make things better everyday.

 

Our platform aims to bring a change in the current KYC process and make it extremely secure and consent-driven by enabling users with a Universal Digital Identity. Zoop.One powers the futuristic business on-boarding process, enabling Identity, merchant, financial and asset verification very unconventionally. We are working towards building one digital identity for all, ever accessible, ever helpful.

 

We hoot - ’Zoop.one is the future of identity

What’s working at Zoop.one like?

 

Absolute freedom to know and grow, become wiser to help us in our journey to transform identity management. We value ownership and interests. We give you not one but many hats. We value your acumen, authenticity and appreciate sophistication. We will always be thankful for your contribution anywhere across teams.

 

Our teams are go-getters and over-achievers who function across product and business to deliver outstanding products to solves real world business problems at scale. We imbibe a deep sense of ownership and responsibility among each other, work ethics are you real charm. At Zoop.one, we are fostering an environment of shared responsibilities, mutual respect and authenticity in individuals, an ultimate work life is the goal.

 

And you are..Your contribution at Zoop.One is way more than your work, we value work ethics, collaborative spirit and making sure that everyone is equally excited about the things we pursue at Zoop.One. We love learning by doing, getting into the heart of things and spearheading things even outside your KRAs if need be. Someone who doesn’t get tired of getting better each day and making sure that your contribution to company is growing and growing each day alongside us. We like working with people who are confident in their abilities to grow horizontally and vertically.

 

Working at Zoop.one means managing yourself, taking ownership of your goals and finding your way out. All of us are troubleshooters and we expect you to be one too. Discipline is the most important ingredient at Zoop.one and we welcome people who love work ethics and have a spirit to be better everyday.

Founded
2016
Type
Product
Size
20-100 employees
Stage
Raised funding
View full company details
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