Marketing Manager

at Techwave Inc

DP
Posted by Karthik Anumasa
icon
Hyderabad
icon
4 - 10 yrs
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₹5L - ₹15L / yr
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Full time
Skills
Digital Marketing
Marketing Strategy
Marketing Automation
campaign
Search Engine Optimization (SEO)

Engineering Services Marketing Manager – NA Region (www.techwave.net)

Shift Timing: 04:00 PM to 01:00 AM IST

Work Location: Hyderabad

Reports to: Sr. Manager Global Marketing

 

Are you an experienced marketing professional with demonstrated experience in designing, producing and executing actionable client-focused marketing programs? Do you feel the urge to take ownership of your work and deliver at highest standards? Are you built for a marathon rather than a sprint? Then this is the opportunity for you.

 

As a Marketing Manager, you will plan, develop and execute various marketing campaigns that supports Techwave’s regional business. You will serve as a trusted marketing advisor to the region head and key stakeholders. Be responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution.

 

In addition, as a Marketing Manager, you will build specific programs, utilizing innovative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximize reach and impact to the market.

 

Responsibilities include:

 

* Planning:

  • Develop actionable outcome-oriented marketing plans for each quarter
  • Marketing plan should include tactical marketing calendar with details on all planned activities
  • Focus should be on creating Techwave brand awareness, lead generation and sales enablement

 

* Stakeholder Management:

  • Hold frequent meetings with the region head and other stakeholders to be in line with their vision for the region
  • Create a communication plan to keep the stakeholders informed about various marketing activities for the region

 

* Research:

  1. Events:

Find relevant expos, conferences, tradeshows, other events for participation o Find speaking opportunities, award nomination opportunities and do the needful

  1. Marketing Database:

Building the marketing contact database by research and by working with vendors.

 

* Digital Marketing:

  • Work with internal team members to develop and execute SEO strategy for the region
  • Plan and execute PPC/Display/Re-Marketing campaigns

* Content Marketing:

  • Get all required marketing collaterals prepared for various services in the region
  • Plan and create innovative content like infographics, videos, etc.
  • Create and share one newsletter per month to keep region heads and stakeholders informed

* Event Management:

Plan and project manage events, end-to-end right from identifying event opportunities, budgeting, approvals, getting the booth designs, collaterals, promoting the event participation, etc.

 

Analytics:

Measure all marketing activities against key performance indicators

Analyse historical campaign data to improve future campaigns

 

Requirements:

  • At least 3 years experience in running marketing campaigns for Engineering Services at a mid-sized IT services/engineering company
  • Should have worked for the NA regional marketing efforts
  • Experience in digital marketing – Google Ads, LinkedIn Ads, Email Campaigns, SEO, etc.
  • Ability to co-create content in association with content writers internally and externally
  • Experience working on any Marketing Automation tool
  • Experience working with cross functional teams
  • Ability to organize and manage multiple tasks with a sense of calm
  • Attitude to get things done as planned no matter the challenges faced

 

For a person to be successful in this role:

  • Hands-on in all aspects of digital marketing
  • Good project management skills
  • Should be a people’s person
  • Takes complete ownership

About Techwave Inc

Techwave is a leading global IT services and solutions company revolutionizing digital transformations. We enable clients to maximize their potential and achieve a greater market with a wide array of technology services, including, but not limited to Enterprise Resource Planning, Application Development, Analytics, Digital, and the Internet of things (IoT).

Founded
2001
Type
Services
Size
1000-5000 employees
Stage
Profitable
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