Marketing Head D2C (eCommerce) for a Personal Care Brand

at Leading personal care brand at Hyderabad

Agency job
via Merito
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Hyderabad
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5 - 15 yrs
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₹30L - ₹40L / yr
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Full time
Skills
Digital Marketing
Product development
Marketing
Branding
Social Media Marketing (SMM)
Media Management
D2C

Our client is a leading nature-based personal care products company backed by a Private Equity firm. It manufactures and markets Ayurveda/nature-based hair and skincare products under a well-known brand known for its commitment to marry the principles of Ayurveda with the best of natural ingredients to deliver outstanding products to customers across the globe.


Must be a self-starter with a strong orientation to build a high growth brand.
Managing brand marketing strategy by strategically and effectively using various marketing media.
Control and optimally utilize large marketing budgets.
Build and lead a strong next level team of product managers, marketing executives etc.
Effectively deal with media agencies, creative agencies and brand research organizations.
Build brand position and frameworks for communication across products/ range
Creating and executing an effective digital & social media marketing strategy
Develop the product portfolio for long term and immediate term.
Work with R&D to develop products to fill portfolio gaps.
Developing the right marketing mix for both current and new products- product, packaging, pricing, promotion
Develop strategies to increase off-takes for products and execute them in conjunction with sales team.
Monitor brand health parameters like awareness, trial, and satisfaction through tracks / research.
Respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.

Requirements

Minimum 10 years of experience in marketing of a personal care / non food / FMCG brand
Proven experience of leading marketing team of a high growth brand.
The candidate needs to have orientation to work in a fast-growing company with quick thinking and decision-making capabilities.
Good Interpersonal & Communication Skills.
Strong problem solving, influence and negotiation skills
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