About Alien Brains
We, at Alien Brains started with the belief that the human brain has no bound to what it can learn, limited only by the ifs and buts created by the other human brains around them. In fact, such is the influence on most of them, that their own brain at times becomes alien to them and thus making them forget who they really are and who they can really be few years down the line. The entire team at Alien Brains is dedicated towards helping the innovations of the mind become the reality of tomorrow.
While building our proprietary softwares, we also organize workshops, seminars and training programs for both school and college students. Aimed at giving the participants a kick-start in the technical arena, we aspire to unleash the potential of the students of today to make them the innovators of tomorrow.
We see and like to call ourselves as a cradle of innovation where we research and try to develop products that matter and also nurture the young talent buds along with us in our research work and product development, thereby giving them firsthand experience.
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Location : Mumbai About Qrata
Growth Manager- Influencer Marketing
We match top talent with highly competitive career opportunities with leading startups in India and globally and address hiring challenges, recruitment brand marketing, with innovative and collaborative strategic consulting.
About the company we're hiring for
Foxtale started with a singular belief - what is beautiful cannot and should not be defined in marketing meetings.
It's defined by the regular people like us, our sisters, our next-door neighbours, and the friends we make on the playground and in lecture halls. That's why we stand for people-proving everything we do. From the inception of a product idea to testing the final formulations before launch, our consumers are a part of each and every process. They guide and inspire us by sharing their stories with us. They tell us not only about the product they need and the skincare issues they face but also the tales of their struggles, dreams and triumphs.
Skincare goes deeper than skin. It's a form of self-care for many. Wherever someone is on this journey, we want to cheer them on through the products we make, the content we create and the conversations we have. What we wish to build is more than a brand. We want to build a community that grows and glows together - cheering each other on, sharing knowledge, and ensuring people always have access to skincare that really works.
Role Responsibilities-
● P&L Lead - Build and scale influencers as performance channel rather than the awareness channel at Foxtale . Responsible for P&L of the channel.
● Growth Plan - Build a long term growth model for influencers channel, design quarterly and monthly objectives and metrics to be tracked and execute experiments optimizing for the right metrics.
● Execution - Lead the team, coordinate with the internal teams and agency, Identify and liaise with relevant influencers, negotiate fair rates for content, and ensure the relevant agreements are in place.
● Impact Analysis - Analyse the end of campaign performance, identify successes and optimize for the improvements.
Requirements -
● 2-3 years experience in leading influencer marketing for any brand is necessary
● Prior experience in leading P&L and in leading teams is necessary
● Prior experience in Growth marketing is good -to have
● Experience in D2C brand and beauty/skincare brands is an advantage
About the company
We is building digital first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.
Elective health has been a large latent gap in India with the knowledge & support for issues which warrants a consumer first approach in building digitally native full stake health coaches to provide integrated care (products & services) and engagement (content & community to build healthy habits).
Started in May 2020, Man Matters is now the largest Men’s health platform, serving more than 1M Men every year across therapeutic areas of Hair Loss and Nutrition. Started in May 2021, Be Bodywise is the largest integrated Women’s Health platform serving more than 1M women a year in the areas of PCOS, Hair & Skin Health. Started in May 2022, Little Joys helps parents to reduce the anxiety around physical and mental development of their kids.
Job Description:
We are looking to hire a seasoned manager to lead our social media charter for our flagship brands Man Matters and Be Bodywise. The incumbent would report to the Head of Content, and own the strategy, planning, workflow management and metrics for the brand’s social media handles. If you are someone who understands the pulse of digital and social communities; if you live and breathe the latest on people, trends and brands on social media; if you are an original thinker looking to create a distinct voice, then this is just the gig for you.
Core Responsibilities:
• Help shape the social media strategy aligning brand positioning, marketing goals and a clear read on the target audience.
• Create monthly social media calendars and leverage topical days to build on the brand’s presence across different social media channels.
• Create original content ideas and IPs to strengthen engagement and base size.
• Create a one-of-a-kind community around the brand’s core message by fostering conversations and
engagement.
• Monitor and measure key metrics for the social pages.
• Monitor and measure brand reputation and presences through social listening. This would also entail
ensuring consistency of brand voice and brand persona.
• Build and enforce a crisis management module for any kind of direct negative publicity.
Requirements:
• 5 to 6 years of working in content creation and/or social media, with at least 2 years as a team lead.
• Having worked with digital-first consumer brands (either in a in-house team or agency).
• Thorough knowledge of social platforms, analytics and tools.
• Original thinker with a fresh perspective.
Job Role: Director / Sr. Director, Marketing
Experience Range: 14 to 18 years
Job Location: Pune / Mumbai / Bengaluru - Remote India
About Company:
It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.
What are we looking for?
We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.
Roles & Responsibilities:
• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.
• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.
• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.
• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.
• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.
• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.
• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.
• Product Evangelism: Collaborate closely with the product team to develop compelling product
positioning and messaging, ensuring alignment with market needs and competitive differentiation.
• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
Qualifications & Skills:
• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).
• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.
• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To
Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow
Ecosystem is highly desirable.
• Strong understanding of the ServiceNow platform and its ecosystem.
• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.
• Proficiency in marketing automation, CRM, and analytics tools.
• Excellent communication, leadership, and team management skills.
• Creative thinking and a passion for staying up-to-date with industry trends.
• Excellent leadership, team management, and people development skills.
• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.
Managing Social media Accounts
Posting on Social Media accounts
Making suggestions for creative ad campaigns and templates.
Can track data and analyze the performance of social media campaigns.
KEY ROLES & RESPONSIBILITIES
Key Performance Areas & Description % of Time Spent
1. Product Management
• Manage and maintain the product portfolio aligned with brand strategy by channel,
retailer and door type
• Act as the Brand expert on product assortment as well as competitors (assortment,
pricing) in order to identify opportunities in local markets
• Develop product marketing calendar and work in collaboration with Consumer Marketing
Manager/ online/ consumer engagement; to develop the Brand’s 360° activation calendar
• Responsible for forecasting of new launches and liaising with regional demand planning
to ensure new launches are executed on time
• Maintain sampling and promotion initiatives
• Work cohesively with Demand Planning team to ensure adequate stock availability to
meet target achievement across channels offline + online.
• Ensure timely reporting on in-line Stock Keeping Units (SKUs) and Launches
• Responsible for liaising with regulatory team to ensure all products are registered on time
50%
2. Pricing
• Assist Consumer Marketing Manager to devise Pricing Strategy on the basis of global
guidelines, competitive benchmarking and COGS (Cost of Goods Sold) analysis
• Work in collaboration with stakeholders to developing sampling and GWP (Gift with
Product) strategy
• Manage and maintain discontinued products and returns with the objective of reducing
returns
• Ensure the final prices are shared with all stakeholders and updated in local systems
before the order date (distributor, retailer, Customer Service and TR)
30%
3. Customer Relations/ Services
• Build and maintain a good work relationship with the Retailer, Customer Service, Finance
and Demand Planning team
• Contributes to Retailer discussions, preparation on product-related topics (launches,
assortment range, prices, and exclusivities)
• Keep all key stakeholders updated with regards to any changes in the calendar and launch
dates
• Maintain relationships with business partners and key customers, follows up on
promotion efforts, keeps informed on sales force needs and assists sales management as
necessary to ensure all programs are implemented to their best advantage
• Co-ordinate with field force and retailers on timely basisto ensure all events and launches
are executed as per plan
Conducts regular store visits to monitor brand activity versus competitor, roll out of
marketing campaigns and to understand top doors
15%
4. Others
5%
Page 3 of 3
• Coordinating with Regional Marketing, Finance and Demand Planning Teams
• Assisting in special projects
Job Description
HIGH-TOUCH LEADERSHIP COMPETENCIES
The High-Touch Leadership Competencies provide the framework to build and grow the skills, knowledge, and behaviors
in each employee to lead from every chair. Everyone is expected to lead in every position. All of the High-Touch Leadership
Competencies are important to success. However, in each position there are three competencies that are imperative for
job success.
Thinks Strategically: Takes a broad view of the business, industry, and consumer environment to anticipate
and plan for the future. Identifies the focus and defines where to play, how to win and what capabilities
and management systems are required.
Aligns and Engages the Team in the Vision: Provides clarity to each team member on their role in achieving
the vision, strategy, and goals.
Embraces and Initiates Change: Distinguishes what to preserve and what to change. Has the courage to
initiate and lead the changes that drive success.
Develops Talent and Capabilities: Identifies and cultivates essential skills and attributes to maximize
individual contribution and engagement.
Energizes and Enables Others: Ignites passion and releases potential to drive success.
Builds Collaborative Relationships: Builds relationships based on trust and respect. Promotes the inclusion
of diverse knowledge, skills, and experiences to achieve results.
Demonstrates Learning Agility: Ability to anticipate change, face reality, draw conclusions, and swiftly
mobilize to adapt to changing needs and demands.
Drives Creativity and Innovation: Focuses on areas of highest potential. Creates newness or connects
knowledge in new ways to create the unexpected. Ensures that the creativity and innovation pipeline
are aligned to achieve strategy and goals.
Strives for Excellence in Execution: Proactively seeks ways to improve personal and organizational
effectiveness to meet current and future business needs. Learns equally from successes and failures.
Our client is a unique SaaS-based platform, that helps business travelers get personalized travel itineraries. This gives companies and their employees access to enjoy cost-effective, convenient and rewarding travel options. While most of the other companies provide offline solutions, our client uses state-of-art technology and AI-based solutions to offer cheaper booking options, and other offers that cover end-to-end corporate travel and hotel bookings.
Based out of Bangalore, with a young and raring team of marketing and engineering experts, spread across various cities, this 2-year old startup aims at becoming an integrated travel management company that works as a smart travel assistant. Their platform addresses travel issues for a gamut of customers ranging from large corporate with thousands of employees to other startups.
- Driving the go-to-market strategy for company's ever-evolving product. You would be the in setting the GTM strategy for different markets and ensuring their flawless execution
- Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge
- Engaging with partners, sales team and influencers to drive awareness and product demand. This will include collateral development, marketing events, and digital marketing activities.
- Collaborating with the marketing team to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share
- Owning Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption and retention
- Measuring the results/ metrics of marketing activities to enable data driven decisions on future marketing campaigns
- At-least 5 years of dedicated b2b SaaS product marketing experience with 2 years as a manager.
- Prior experience marketing to executives, directors and managers in enterprise domain (Prior experience Marketing to CFO will be a bonus)
- A growth mindset and passionate about building things from the ground up, strong sense of ownership and a ‘lets-get-it-done’ attitude
- Ability to interact with senior leadership, Engineering, Product Management teams
- Good understanding of tools of the trade, i.e. SEO, SEM, sponsored content, account-based marketing, excellent communication skills, marketing analytics
- Strong attention to detail and ability to handle multiple activities simultaneously
- Having experience of US region is an added advantage
Content writers must know how to use a variety of writing and publishing programs, such as Microsoft Office, G Suite, and WordPress. Strong attention to detail and the ability to work under pressure are essential.
The selected intern's day-to-day responsibilities include:
1. Work on content writing for social media post
2. Creating content for the website
3. Implementing copywriting techniques to make the content more engaging
4. Doing on-page SEO to make the content google friendly
5. Create content that enlightens, informs, sells, and simply informs
6. Ideate & strategize the content plan
7. Must have excellent English written and verbal communication skills.
About the job
The Marketing Manager will be responsible for design and execution of marketing strategies, planning the product portfolio, allocating marketing activities, handling digital marketing and marketing communication, setting goals and ensuring the long-term viability of each location.
Responsibilities
• Strategic market research through different sources to analyze the current trends for having a strong media presence.
• Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing.
• Ideate and implement marketing plans through (digital and offline) campaigns and programs
• Monitor/track the monthly performance of brands against budgets and deliver the objectives
• Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.
• Manage all aspects of Digital marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Identify areas where there are gaps and find opportunities to reach new market segments and expand market share
• Ensure quality and timely delivery/execution of various Marcom requirements like, EDM’s, case studies, video content, PDF’s, Use Cases etc
• You will be responsible for engaging with customers to ensure that we receive feedbacks and suggestions through testimonials, etc.
Requirements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional marketing programs
• SaaS sales Experience/ Exposure in product selling
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal with stakeholders
• 5+ years of marketing experience
• MBA with 7+ years of marketing experience
• Languages to be known- English and Hindi
• Demonstrated ability of strategic problem solving and creating/building solutions from scratch
• Seasoned in creating customer-facing experiences and programs
• Demonstrated analytical skills in quantitative and qualitative consumer research methodology
We are searching for a Marketing Executive to help with marketing projects for our organization. The ideal candidate will be passionate about the "art" of marketing and have a wealth of ideas for developing effective tactics. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image. The goal is to generate B2B leads and foster client interest in our products and services in such a way that our reputation is strengthened and our growth is facilitated.