Marketing Campaign Manager

Responsibilities
● Develop and monitor the company’s growth strategy for all stages in the funnel including
defining a roadmap for each marketing channel
● Oversee all online marketing efforts (SEM/SEO, social media, email, blogs, ads, traditional
media) and offline marketing efforts (hosting events, word of mouth, etc.)
● Maximize the effectiveness of user discovery and our onboarding experience
● Develop a system to track conversion rates and measure progress against goals, constantly
looking to eliminate bottlenecks, improve processes, and introduce creative ideas and
solutions that are quickly tested and evaluated
● Provide customer insight to the Product team by blending data with a deep understanding of
user needs, habits, and perceptions developed through targeted interviews, usability studies,
and customer feedback
● Identify user personas and translate our product and outcomes into external messaging and
communications
● Balance business goals and revenue targets with top-notch user delight as a North Star
● Set up CRM to capture detailed and timely data at all user/customer touchpoints

● Communicate strategies and results to the leadership team on a consistent basis

Qualifications
● 4+ years of relevant experience in a growth marketing or growth hacking role
● Experience setting, executing, and iterating on a growth strategy
● Experience scaling customer acquisition, activation, and retention while maximizing lifetime
value
● Experience building, leading, and managing a team of marketers and/or sales persons
● Proven experience tracking analytics and developing KPIs
● Proven experience in online acquisition tactics and best practices
● Strong written and verbal communication skills
● Strong organizational skills and attention to detail
● Ability to manage multiple tasks and priorities at once
● Ability to perform well in a fast-paced, cross-functional, dynamic, and ambiguous startup
environment

Selected intern's day-to-day responsibilities include:

1. Work on social media outreach/engagement.
2. Send out emails as part of email marketing campaigns (Email Marketing).
3. Reach out for leads on social media handles with targets(Lead Generation).
4. Research fresh ideas and work in collaboration with the Marketing team.
5. Any other marketing task set forward within the team.

We are looking for a team player and can find innovative ideas to generate quality leads.

Our team is looking for a creative Digital Marketer/Campaign Manager to devise and execute in-house marketing campaigns. You will work closely with the Marketing and Sales Managers on managing spend, schedules and leads. 

We at Royal Purandar take pride in developing and delivering a lifestyle for people who want a blend of nature and modern luxury. We don’t just sell lands or construct villas, we create a living environment that co-exists with nature.  

Responsibilities and role: 

• Devise B2C (business to consumer) integrated marketing campaigns with the aim of acquiring and retaining customers.
• Set and run successful marketing campaigns with B2C focused to generate quality leads.
• Understand and measure campaign performance in order to polish.
• Manage the procedure, implementation, tracking and measuring of marketing campaigns.
• Bridge communication between internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
• Work within a budget and accumulate data overtime to analyze trends.
• Generate reports on campaign performance, results and spends.
• Write, edit and proofread copy for promotional materials within marketing campaigns.
• Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.
• Deliver regular reports on social reach, web analysis and evaluation of KPIs.
• Maintain regular measurement of the ROI of campaigns.
• Ensure accuracy of marketing materials and provide formal sign off if necessary.
• Administer the website(s).

Key skills: 

Management skills: As a campaign manager you will formulate marketing strategy along with the leaders and execute successful campaigns. 

Communication skills: Excellent writing skills are a prerequisite as you will frequently have to write copy for marketing promotions. You are also required to manage relationships with agencies and third parties as well as persuade a non-marketing audience, such as senior level managers within the organization, of the wisdom of proposed campaigns.

Project management skills: As a campaign manager you will have to work with a specified budget, meet deadlines and ensure ROI on marketing campaigns. 

Numerical skills: An additional factor favored, as a campaign manager you need to be good with numbers. You will need to acquire data and use it to target selected groups, as well as analyze the success or otherwise of campaigns. 

Skills and qualifications required:

• Bachelor’s degree in communication, digital marketing or related fields
• 2-5 years of related job experience
• Strong problem-solving skills
• Exceptional communication and project management skills
• In-depth knowledge of running B2C campaigns preferably in Real Estate
• In-depth knowledge of setting ads on Google, Facebook and Instagram
• Thorough proficiency with Excel/Sheets to manage reports
• A good understanding of current marketing trends

- Create email marketing campaigns to promote products or services.

- To plan, execute, test, establish best & effective email marketing practices.

- Purge non-deliverable email addresses and opt-outs

- Create email marketing strategy for leads as well as existing clients

- Create and maintain email marketing reports to improve efficiency 

- Maintain domain reputation and In-boxing rates for all our email campaigns 

- Plan and maintain email calendar for all the brands 

- Maintain lists and database for efficient execution

- Single handedly responsible for execution of all email marketing campaigns 

 

 

What you need to have:

• Develop and manage digital marketing campaigns

• Manage organizations website

• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

• Track the website traffic flow and provide internal reports regularly

• Fix any error in online content and arrange webinars and webcasts

• Attend networking events and product launches.

• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

• Work on SEO of the website pages.

• Edit and post content, videos, podcasts, and audio content on online sites.

• Promote companys product and services in the digital space.

• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

• Creating and executing SMS, and email-based marketing campaigns.

Start date: As soon as possible / Location: Tardeo Mumbai

 

About the Company:

STAC Fine Jewellery is a young ecommerce startup launched in April 2018 with the vision of creating fine jewellery in 18 kt gold that can be worn everyday. You can learn more at www.stacfinejewellery.com.  We are looking at adopting a digital first strategy and taking advantage of the fast changing tech environment. If you are someone who is not afraid to try new things, someone with strong analytical and problem solving skills along with an entrepreneurial positive attitude then read forward!

 

Job profile:

We are looking for an ambitious Ecommerce Manager with hands-on technical and e-commerce business expertise. The person should have a solid foundation in Shopify and should be able to contribute to marketing and design projects with a tech perspective. He/She will work closely with the Co-founders to optimize the user experience while implementing tech related strategies to increase online revenue and brand awareness.

 

Responsibilities:

 

Web Development 

 

• Front-End Development:  Conceptualizing, creating, and updating major parts of the customer facing website
• Back-End Web Development:  Creating and maintaining external web-based tools & software by adding functionality and ensuring communication with 3rd party services and apps

 

Marketing

• Oversee and execute digital marketing for the company including Social Media Ads & google ads
• Execute e-commerce campaigns like price markdowns, promo and referral codes, coupons, affiliate marketing  etc.
• Lead technical implementation for SEO and SEM 
• Oversee and execute data driven email and SMS marketing including tracking and analysis

 

Data Analytics and Optimizations

• Perform analysis that answer questions about our customers, their particulars and preferences
• Identify and use efficient tools to segment the customer data in order to support and drive business decisions
• Analyze e-commerce KPIs to identify opportunities and use tools like A/B test to optimize the outcomes
• Optimize the customer journey through quantitative and qualitative customer feedback, and improve the on-site experience by troubleshooting site-related incidents like bugs, broken images, load speed etc.
• Track industry and competitive best practices, examine performance and develop creative action plans within the e-commerce business.

 

 Requirements:

• Must have experience with the Shopify ecommerce website platform, with web analytics tools and associated apps that can be used with Shopify
• Basic knowledge of HTML , CSS & Javascript is a bonus
• Understanding of digitals ad tactics (Instagram + Facebook), Google ad words, SEO and SEM is a must
• Experience with digital analytics specifically Google Analytics is a must
• Strong proficiency in Microsoft Excel / Google sheets 
• Equipped with creative thinking and analytical skills 
• Up to date with the latest technology trends and innovations 
• Written and oral English proficiency
• Bachelor’s degree in Computer Science
• Experience in web development
• Highly motivated and a self starter with an ability to meet deadlines and work independently

 

Looking for a candidate having - Good Communication Skills - Basic understanding of social media - Willingness to learn and work in a demanding environment

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate