Manager / Sr. Manager -Programmatic (Global media agency)
Our client is a part of a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal, and the Financial Times.
Job Description
Requirements
• Strong exp in DV360
Subodh Popalwar
Software Engineer, Memorres
About Global media agency
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We are looking for a Manager - Programmatic for one of the leading global media agencies in India.
Role - Manager (Programmatic)
Experience - 4+ years
Location - Mumbai, Bangalore & Gurgaon
About the company :-
Our Client is the worlds largest media investment company which is
a part of WPP. Neo is a global digital transformation agency with 1200 employees across 21 nations.
Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
What your day job looks like :-
- Manage a team of programmatic professionals with expertise in programmatic media
- Maintain positive client relationships, expectations, and communications
- Identify and solve client risks before they escalate to issues
- Oversee the cross-functional campaign development with internal
SEO/Search/Content/Social teams as well as sister media agencies
- Build on existing level of programmatic expertise and develop a reputation for innovation and efficiency internally
- Ensure the integration of programmatic into the overall communications strategy
- Support and lead the strategic development and execution of programmatic campaigns
- Foster teamwork and create a constructive work environment
- Maintain a high level of employee commitment
- Provide team leadership that rewards creativity
- Demonstrate thought leadership for clients and the industry
- Educate clients on the importance of programmatic in the overall marketing mix
- Understand clients' business and generate new ideas to enhance client performance
- Provide effective analysis to support marketing recommendations.
What you'll bring:-
- 5+ years of aligned industry experience, preferably within an agency
- Experience executing on Programmatic platforms (DV360, The Trade Desk, App Nexus (Xandr Invest), Amazon, etc.)
- Experience with analytical tools is an asset (Google Analytics, PMP Partners, Ad Servers, DMPs, etc.)
- Demonstrated strong client relationship responsibility
- Proven account management experience, including analytical and creative problem-solving skills
- Ability to interact in a professional manner and communicate with clients over calls
- Proven ability to lead successful campaigns
- Superior verbal and written skills with outstanding presentation ability
- High level of attention to detail and the ability to handle and prioritize multiple accounts
- High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
- Come with experience of handling 6-7 direct reporters.
Role - Manager (Programmatic)
About Company :-
Our Client is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager -Social to join us. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job. You will become an integral part of this growing team and will be working with both internal teams and external parties to ensure campaign delivery objectives are met.
This team is responsible for delivering international solutions, particularly in APAC & EMEA, with some global influence. You will enjoy working in a collaborative team environment and will hold a ‘can do’ attitude with the passion to learn and grow.
At APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
What your day job looks like at GroupM-Hub:
· Develop strong relationships with counterparts in Hub regional teams (Europe, U.S., Asia)
· Lead the training and growth of your local programmatic team
· Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery
· Be accountable for consistent work delivery to regional teams by ensuring a high quality of output
· Serve as point of escalation for your team and take ownership of resolving challenges
· Provide career development and coaching for your team
· Line manage 2-5 direct reports with as many as 10 indirect reports
· Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
· Provide support to in capacity planning & resource management for the team
· Present strong and effective communication across all level.
What you’ll bring:
· Working experience in Agency, Trading Desks or Programmatic Tech Partners
· Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
· Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
· Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
· Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies
· Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person.
Minimum qualifications:
· 3+ year's professional experience with digital media preferably within a media agency/trading desk
· Experience in Google Marketing Platform (DV360, CM, GA360).
· Experience in top AdTech & MarTech platforms.
· Experience in Client Decks, Programmatic Strategy, New Pitches, etc.
· Hands on experience and knowledge on programmatic platforms.
· Clear thought process & strategy to build on existing businesses.
· Competent in all Microsoft office software
Role - Manager Programmatic
About our client :
Our Client is a digital- first global performance marketing agency& world's largest media investment company which is a part of WPP. They a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
Locations - Mumbai, Pune & Chennai
What your day job looks like :
- Manage a team of programmatic professionals with expertise in programmatic media
- Maintain positive client relationships, expectations, and communications
- Identify and solve client risks before they escalate to issues
- Oversee the cross-functional campaign development with internal SEO/Search/Content/Social teams as well as sister media agencies
- Build on existing level of programmatic expertise and develop a reputation for innovation and efficiency internally
- Ensure the integration of programmatic into the overall communications strategy
- Support and lead the strategic development and execution of programmatic campaigns
- Foster teamwork and create a constructive work environment
- Maintain a high level of employee commitment
- Provide team leadership that rewards creativity
- Demonstrate thought leadership for clients and the industry
- Educate clients on the importance of programmatic in the overall marketing mix
- Understand clients' business and generate new ideas to enhance client performance
- Provide effective analysis to support marketing recommendations.
What you'll bring:
- 4+ years of aligned industry experience, preferably within an agency
- Experience executing on Programmatic platforms (DV360, The Trade Desk, App Nexus (Xandr Invest), Amazon, etc.)
- Experience with analytical tools is an asset (Google Analytics, PMP Partners, Ad Servers, DMPs, etc.)
- Demonstrated strong client relationship responsibility
- Proven account management experience, including analytical and creative problem-solving skills
- Ability to interact in a professional manner and communicate with clients over calls
- Proven ability to lead successful campaigns
- Superior verbal and written skills with outstanding presentation ability
- High level of attention to detail and the ability to handle and prioritize multiple accounts
- High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
- Come with experience of handling 6-7 direct reporters
About us :-
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our Client :-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
About the role :-
As a member of the programmatic team, you will help execute the tactical planning, setup and activation of programmatically purchased media campaigns across one or more countries via demand-side-platform (DSP). Campaign objectives can range from Branding (e.g. awareness, consideration, intent) to Direct Response (e.g. usage, acquisition, ROAS) and will leverage a combination of real-time and guaranteed buying across both open exchange and/or direct publishers as needed.
Role responsibilities include but are not limited to :-
• Directly supports 1-2 markets/accounts
• Able to own up to 2 campaigns E2E at any one time while assisting on others as needed
• ~80% time allocated to individual campaign assignments, ~20% time allocated to non-campaign specific work (e.g. team projects)
• Supports/owns delivery of programmatic media plans, wrap-ups, and milestone outputs utilizing established best practices against client comm strat according to timelines
• Able to launch (or assist in launching) campaigns on time/does not contribute to gating issues, in compliance with platform (DSP/DMP) best practices (naming conventions, IO/LI structure, frequency settings, prebid, etc)
• Consistently delivers on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc)
• Meets campaign objectives by EOQ (KPIs, 65% Viewability, 95% Pacing), and/or flags potential pacing issues in a timely manner
• Confident and steady in optimization and improvement of campaign performance (not just delivery).
• Intermediate knowledge of media planning fundamentals e.g. reach, frequency, channels, formats
• Intermediate knowledge of tactical essentials such as inventory and data sources
• Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.
• Good knowledge of adjacent and/or connected disciplines including Data Strategy, Analytics, AdOps and Experience
• Good knowledge of the programmatic/ad-tech ecosystem (publishers, data, platform, etc.)
• Good grasp of overall campaign lifecycle and the role programmatic plays within it
• Good project and time manager who demonstrates ability to multi-task between multiple projects/deliverables
• Communicates planning successes, failures, and escalations to line manager in a timely manner
• Able to prioritize tasks with minimal oversight from manager (able to discern cost/benefit to decide priorities independently).
A bit about yourself :-
Required
• A minimum 3.0 GPA from a top-tier university or equivalent
• 2-4 years work experience on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)
• Good proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)
• Experience planning and executing campaigns delivering against both Brand and Direct Response objectives
• Experience deploying campaigns across multiple environments/devices via both direct and open buying leveraging audience and/or contextual data as needed
• High attention to detail, and good organizational skills, with an understanding of optimization levers & testing approaches across programmatic platforms
• Highly developed interpersonal and relationship management skills
• Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
• Proficiency in Excel (pivot tables, Vlookups, etc)
• Demonstrable interest in programmatic/ad/mar-tech with knowledge on the current state industry
• A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends.
Desirable
• Google stack experience
• Exposure to Data Management Platforms (DMPs) or equivalent data organisation/deployment tool/platform
• Exposure to feed-based creative setups using Creative Management Platforms (CMPs)
• Exposure to data science teams and campaign analytics fundamentals (e.g. control/exposed segmentation, survey and panel based measurement, regression analysis)
• Experience with Google Analytics (plus certification)
• Experience with running campaigns across multiple countries / languages
• Familiarity with industry-relevant programming languages (e.g. HTML, Javascript, SQL, Python, R)
Media Planners are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise,
propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the thing's we'd like you to do:
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the Launch Tracker
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning
documentation.
A bit about yourself:
- At least 7-10 years experience in digital media, advertising, marketing
- Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
- Experience with Media Research Tools (ComScore, GWI, TGI, YouGov)
- Experience in running Display, Video and Direct Response performance-driven digital media campaigns
- Ability to provide and meet forecasts of expected return of media investment
- Strong organizational skills with a keen ability to prioritize and multitask.
- Proven problem-solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail oriented and responsive, deadline-driven with strong reasoning skills
- Lead by example while motivating and coaching juniors on the team
- Manage Performance Development Cycle and Review process for juniors.
Location: Ahmedabad (Work From the Office)
Job Description
Responsibilities of a Campaign Manager
Responsibilities w.r.t Customer:
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Keep the promises made to the customer in terms of deliverables.
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Continuous research on Audience and product to ensure an appropriate match and share as well as get insights from the customer
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Design a marketing plan and get it approved by the customer
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Design and implement the planned campaign to achieve the customer KPI
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Negotiate deals with third party publishers as a part of the marketing plan
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Implement the campaign by ensuring traffic (Campaign Trafficking )
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Analyze the campaign
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Report the results to the customer
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Deep analysis of the data
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Optimize the campaign based on the data
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Guide the customer on a technology road map for their requests.
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Keeping the floodlight implementation at the correct trigger points to get the data
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Keep the customer updated and aware of the progress.
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Communicate to keep customer sentiment high
Business Responsibilities
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Increase the revenue per customer by giving a marketing plan which they accept.
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Providing marketing plans for new customers to the Customer Development team for business development
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Designing Innovative and performing campaigns which lead to increased revenue by the customer.
Technology
Stay abreast with the concepts and updates in the core technologies DV 360, Campaign Manager and Google Ads, and GA 360.
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Functional Competencies |
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Planning & Strategy |
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Trafficking, Conversion setup |
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Optimization, Bidding, Budgets, and Targeting |
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Reporting, Analysis, and insights |
Follow CutshortSubodh Popalwar
Software Engineer, Memorres