Manager - Digital Marketing

at Niki.ai

DP
Posted by Suchandni Verma
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Bengaluru (Bangalore)
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3 - 6 yrs
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₹8L - ₹20L / yr
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Full time
Skills
Digital Marketing
Web Analytics
Social Media Marketing (SMM)
Business Development
Search Engine Marketing (SEM)
Google Adwords
Google Analytics
Mixpanel
Responsibilities:- Drive acquisition, awareness & engagement across all channels (largely Google, Facebook, Mobile affiliates) with a focus on Conversions, LTV & Repeat.- Track, measure, and revise campaigns based on performance to further optimise ROI. - Work closely with Product, Business Development & Marketing teams to plan, execute and report marketing campaigns.- Research, assess & implement best & emerging industry practices- Run experiments with clear success/failure metrics- Gather market insights & do competition bench-marking - Manage multiple agencies to produce high quality outputs on time and on budgetRequirement:- Must have hands on experience in running ads across Google, Facebook & mobile affiliates.- In-depth understanding in App Marketing, Online Display, Remarketing, SEM, Affiliates, Social and Video advertising.- Strong understanding of A/B testing, audience targeting, ad copy, creative & bidding strategies for various ad platforms.- Experience on tools like Google Adwords, Facebook Ad Manager, Google Analytics, Keyword Planner, Appsflyer, Mixpanel, AWS etc.- Understand business goals & align them to the channels.- Ability to adapt & thrive in a fast-changing environment.

About Niki.ai

Niki is your virtual friend to help you book cabs, order food, recharge, pay postpaid, electricity, datacard, DTH bills and much more simply via chatting
Founded
2015
Type
Product
Size
20-100 employees
Stage
Raised funding
View full company details
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